according to the annual report recently disclosed by China National Gold Group Gold Jewellery Co.Ltd(600916) ( China National Gold Group Gold Jewellery Co.Ltd(600916) . SH), in 2021, the company achieved a revenue of 50.758 billion yuan, a year-on-year increase of 50.23%; The net profit attributable to shareholders of listed companies was 794 million yuan, a year-on-year increase of 58.84%; The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was 815 million yuan, with a year-on-year increase of 70.71%. The company plans to distribute a cash dividend of 2.40 yuan (including tax) to all shareholders for every 10 shares.
The reporter of economic information daily noted that driven by factors such as consumption promotion policies and festival consumption, the recovery momentum of gold jewelry consumption has been increasing. Among them, the consumption of gold jewelry in ancient France continues to rise strongly, which has become the main driving force driving the recovery of the industry. In this case, China National Gold Group Gold Jewellery Co.Ltd(600916) built an omni-channel model to achieve accurate control over commodities, pricing and promotion strategies, so as to achieve double growth of revenue and net profit.
China National Gold Group Gold Jewellery Co.Ltd(600916) is a large gold jewelry company specializing in the R & D, design, production, sales and brand operation of ” China National Gold Group Gold Jewellery Co.Ltd(600916) ” brand gold jewelry products. Its main products include gold products, K gold jewelry products, etcP align = “center” table: the company’s main business by industry and product. Source: China National Gold Group Gold Jewellery Co.Ltd(600916) annual report
In terms of products, gold products accounted for the highest proportion of revenue. In 2021, the operating revenue reached 50.072 billion yuan, an increase of 50.68%. In addition to the performance growth driven by the prosperity of the industry, the small base of the previous period in 2020 due to the impact of the epidemic is also one of the reasons for its significant growth.
At the same time, the performance of the franchise system of China National Gold Group Gold Jewellery Co.Ltd(600916) . The company added 824 franchise stores, 16 Direct stores and 3721 stores in total China National Gold Group Gold Jewellery Co.Ltd(600916) said that the company continued to optimize the franchise system policies, improve the cohesion and operation quality of existing stores, develop new franchisees in combination with blank areas, focus on improving the number of stores and market coverage, and build an efficient combat team of the national franchise system from point to area.
It is worth noting that while the direct marketing system blossoms at multiple points, China National Gold Group Gold Jewellery Co.Ltd(600916) also bases itself on the territory to create cultural products with local characteristics. In addition to the traditional channels of the direct marketing system and the bank’s key customer system, we also continue to strengthen the cultivation of emerging channels. For example, in Tencent’s micro gold project, create the social attribute of “gold red envelope” and cultivate users’ new habits; Settle in mainstream platforms such as Netease’s strict selection and xiaohongshu, and pay equal attention to both traditional graphic e-commerce and live e-commerce; According to the strategic plan, the company has also set up a brand exclusive live broadcasting base and a wholly-owned subsidiary in Changsha to further broaden the online “track” and promote the integrated development of the company’s “Online + entity”.
China National Gold Group Gold Jewellery Co.Ltd(600916) said that the company will enhance the stickiness of front-end consumption, open the scale of back-end jewelry market, continuously expand the service outlets to cover the whole country, make the repurchase business a strong revenue growth point, and build a China National Gold Group Gold Jewellery Co.Ltd(600916) “recycled gold” recycling brand.
