Walking into the orchid e-commerce base located in Liandong village, Luogang Town, Xingning City, the anchors carried the goods live in front of the pots of orchids, and the workers were packing and shipping in an orderly manner, showing a busy scene.
“Our village is constantly exploring a new model for industrial revitalization. This year, we implemented the model of ‘Party Construction + company + farmers’, taking orchid sales and live e-commerce as a new driving force for development, driving farmers’ income, promoting industrial development and Rural Revitalization.” Luogang town Liandong village Party branch secretary yuan Xinlin said.
party building leading, new focus on Industrial Mobilization
“The industry in our village was very weak before, and this situation needs to be changed.” Yuan Xinlin said.
It is reported that in recent years, Liandong village Party branch has highlighted the role of the “sharp knife group” of the village Party branch in the process of industrial revitalization in accordance with the requirements of the higher-level Rural Revitalization work. Actively attract investment, attract talents to return to their hometown, inform the villagers of the changes and advantages of their hometown, drain the high-quality resources of the city back to the countryside, and lead the people in their hometown to increase their income and become rich. Among them, the positive response of Liu Wen, manager of Guangdong yubainian Agricultural Development Co., Ltd. in Guangzhou, attracted the attention of secretary yuan.
“At the invitation of manager Liu, I have visited his enterprise for many times. I feel the charm of live broadcasting with goods, the driving force of e-commerce model, the potential of collecting income from village collectives, and strive to create a win-win cooperation mechanism in combination with their needs in the industrial process.” Yuanxinlin said, “we understand that what bothers manager Liu at present is that the cost is too high in the process of industrial development, especially in big cities. Land rent, construction costs and labor expenditure are under pressure, which have great advantages for our rural areas. Our village committee has unified opinions on the convenience of attracting investment and providing land, and will vigorously invite manager Liu to return home to start a business.”
Through the active contact and “bridging” of the village Party branch, Liu Wengan received the enthusiasm and favorable development environment of Liandong village.
On March 4 this year, the orchid e-commerce base covering an area of more than 2 mu was officially opened.
e-commerce escort, new mechanism to help enterprise development
“I have been engaged in the e-commerce industry in Guangzhou since 2007. Now it has been 14 years.” Liu Wen said.
It is understood that the company and the Fujian Zhangzhou Nanjing orchid suppliers to cultivate the procurement of orchids, and live tiktok and other short video platform.
“This is Oriental red lotus, that is Yi Hong Shuangjiao…” Liu Wen introduced the characteristics of different orchids. “Orchids symbolize elegance and have deep cultural heritage and high added value. I am also a person who loves orchids.”
In 2007, Liu Wen, who accidentally entered the live broadcasting industry, knew that e-commerce was a rapidly changing industry and needed to follow up. With the strong support of Liandong village, he learned the e-commerce model of Wengyuan County, Shaoguan City, deeply cooperated with logistics companies, and walked out of his own e-commerce road by using the now developed network and convenient logistics channels.
“In the past month of trial operation, we have received nearly 20000 orders, with a turnover of about 700000 yuan.” Liu Wen happily introduced to the author that they now have three anchors. There are nearly 70000 highly active fans in the live broadcast room. The viscosity of fans is very high. About 80% of them are repeat customers and regular customers. He is full of expectations for the future.
gate employment, new environment driving farmers’ income
In order to stimulate everyone’s confidence, Liandong village Party branch has always been guided by Party construction, vigorously assisted enterprises in transferring land and building bases, and Party members spontaneously publicized and assisted enterprises in recruiting employees.
Next, Liandong village will continue to strengthen its ties with enterprises, and strive to be a “gardener” with the mode of “party construction + enterprises + farmers”, so that enterprises can take root and thrive.
“Since the trial operation of the base more than a month ago, I am here mainly to help pack and sort out the express to be sent. We are employed at the door of our home to take care of the elderly and children at home. We still have time to plough the fields at home. The monthly salary is three or four thousand yuan. We are very satisfied and satisfied. Now our days are getting better and better.” The staff of the base said happily.
With the fluctuation of the epidemic situation and the steady progress of the Rural Revitalization Strategy, home employment is more and more favored by everyone. It is a good choice for the villagers to improve their life happiness.
“The orchid e-commerce base in Murakami has provided dozens of posts for everyone. It can not only earn money, but also have the opportunity to learn practical technologies such as live broadcasting, orchid planting and selection, express packaging and so on. When the development of the base is on track, it will plan to continue to expand the industrial scale, transfer land and recruit villagers, which is bound to bring more benefits to Liandong village and nearby villagers.” Yuan Xinlin said.
teach people to fish and promote industrial revitalization with a new model
“It’s better to teach people to fish than to teach people to fish. In the future, I will vigorously promote our e-commerce model and teach you how to use new media means such as live broadcast and short video platform to show our high-quality products and break the embarrassing situation that high-quality products in the mountains could not be sold in the past.” Liu Wen is full of hope for the next development.
\u3000\u3000 “Manager Liu, as a talent returning home to start a business, brought advanced sales experience and rich ways of using new media back to the countryside, which broadened our vision and gave us great inspiration. Not only orchids, but also high-quality products in our nearby villages, such as xialan agaric, Fuqiang sweet potato and Hongqi pomelo fruit, through integration and packaging, in-depth cooperation with cold chain enterprises and supermarkets of logistics companies and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) sales channels to reduce Less intermediate circulation links, logistics strategies to control costs and quality strategies to strictly control quality will open up a broad market and drive farmers to increase their income. ” Liu Jiahuan, deputy mayor of Luogang Town, said, “At present, many surrounding villages have expressed their willingness to cooperate with the base. It can be predicted that with the launch of the product brand of Liandong village orchid e-commerce base and the further unblocked sales channels, it will effectively attract the masses, make full use of the existing rural land resources, give full play to the planting and breeding skills, participate in the development of agricultural industry, and create a good situation of exquisite and efficient planting and brand management.”
According to Liu Jiahuan, the local government will continue to use Party building to lead the important work, focus on the “five revitalization”, adjust measures to local conditions, take party members as the vanguard of revitalization, insert the party flag in all fields of development, and open a new situation of Rural Revitalization.
