Since March, covid-19 epidemic has repeatedly aroused many social concerns. According to the data reported by the National Health Commission, as of April 14, more than 200000 local infections had been reported in this round of epidemic in Shanghai. In order to ensure that people live at home and isolate their daily lives, a number of consumer retail enterprises have joined the guarantee and supply team to overcome the difficulties.
For enterprises with limited manpower and transportation capacity at this stage, the order volume of blowout growth poses a great challenge. Many consumer and retail enterprises deployed personnel from local warehouses overnight to rush to Shanghai. At the same time, under the latest classified management principles of the Shanghai municipal government, a number of supermarkets have responded positively to “open as much as possible” and tried their best to meet the supply. On April 15, the founder of a consumer brand company, who asked not to be named, told the Securities Daily, “it’s really difficult now. One thing you can do is one thing. You don’t have to leave a name for a good thing, just do it.” According to the founder of the brand, since the outbreak of the epidemic in Shanghai, employees have paved the floor of the company for many days in response to the guarantee of supply.
race against time to increase supply and stabilize prices
During the epidemic, the community group purchase channel spontaneously organized by the people has become the main source of orders for many enterprises.
On April 6, Shanghai Laiyifen Co.Ltd(603777) launched the “yiqituan” community home business. In the past, the main purchase methods of consumers were e-commerce, takeout platforms and offline retail stores. Affected by factors such as isolation control and insufficient transportation capacity, Shanghai Laiyifen Co.Ltd(603777) took countermeasures at the first time.
According to Shanghai Laiyifen Co.Ltd(603777) the reporter of Securities Daily, the number of orders exceeded 2000 on the first day of the launch of “yiqituan”. In order to meet the surging demand, Shanghai Laiyifen Co.Ltd(603777) immediately dispatched additional personnel in the supply chain, transferred materials from other provinces and cities overnight, mobilized transport vehicles and arranged 24-hour rotation of employees.
Bright Dairy & Food Co.Ltd(600597) is also an important member of the guarantee unit. As a core milk supplier in Shanghai and even the Yangtze River Delta region, since April, Bright Dairy & Food Co.Ltd(600597) has successively allocated 1526 tons and 1300 tons of milk from Heilongjiang factory and Tianjin factory to Shanghai, making every effort to ensure the milk supply in Shanghai.
Considering that 95% of the milkmen in Bright Dairy & Food Co.Ltd(600597) 95% are still under sealing management, Bright Dairy & Food Co.Ltd(600597) opened the “free order” group purchase business on April 3, and upgraded the “free order” app online group purchase function on April 8. According to statistics, the group purchase function has received more than 4300 orders in only one week.
Like Shanghai Laiyifen Co.Ltd(603777) , Bright Dairy & Food Co.Ltd(600597) , there are not a few enterprises that actively participate in community group purchase orders.
In the process of manufacturers directly connecting with the community, in the face of the sudden surge of scattered “intermediate dealers”, many enterprises are still committed to stabilizing the price system and ensuring external price transparency, so as to avoid speculators taking the opportunity to bid up prices.
Shanghai Yixing Food Co., Ltd., a bean product company, recently issued a statement emphasizing that the “58 yuan bean product package” has included packaging fees, distribution and other related expenses. “As a people’s livelihood enterprise, it is our responsibility to ensure supply and stable price.” Shanghai Yixing food said that if it is found that the community group purchase operation and participants bid up prices without authorization, it will permanently cancel the cooperation and report to the superior department, and reserve the right to file a lawsuit.
At the same time, retail outlets are also actively engaged in the work of ensuring people’s livelihood. In the past month, many store operations have been suspended.
According to the latest requirements of the Shanghai municipal government, on the premise of strictly implementing the epidemic prevention and control measures and in accordance with the principle of classified management, commercial outlets such as supermarket stores, chain restaurants and pharmacies should be opened as much as possible in the sealed control area and control area, closed without closure, placed online orders, tallied offline goods, ordered and delivered in a centralized manner. It is required to allow commercial outlets to resume operation in the prevention area and carry out business activities in accordance with the principles of appointment and flow restriction.
Once the management principles were released, many supermarkets have resumed supply one after another.
The relevant person in charge of Wal Mart China told the Securities Daily that among the six Wal Mart stores in Shanghai, Wal Mart Tianlin stores and Lingyun stores have restarted online order services since April 12. In addition to the normal operation of Wal Mart’s Sam’s club store Qingpu store, Beicai store has resumed work according to relevant policies and expanded its service coverage, and Shanghai Waigaoqiao Free Trade Zone Group Co.Ltd(600648) store is also making preparations for resumption of work.
Since March, Wal Mart has maintained livelihood guarantee materials with hundreds of cars of rice flour, grain and oil, meat, vegetables and fruits, and baking products every day, which are distributed to stores and cloud warehouses in Shanghai through the supply chain team, and then supplied to consumers by stores and cloud warehouses.
The relevant person in charge of RT Mart also told the reporter of Securities Daily that 16 stores have jointly opened the community centralized purchase business with taoxianda to provide people’s livelihood guarantee package. In addition, the offline store of Mengzi North Road in the prevention area has resumed business, and nearly 2000 customers with exit certificates came to the store to purchase on the same day. Stores in other prevention areas will also gradually resume offline business in accordance with Shanghai’s anti epidemic policy.
In order to prevent cross infection, the above-mentioned Shangchao employees who resume operation are equipped with protective equipment. Employees must be tested for antigen every day. In addition, nucleic acid testing is implemented in accordance with the policies of the community where the store is located. The luggage and coats of all personnel will also be killed as a whole every day.
According to the reporter of Securities Daily, Rosen, the whole family and other convenience stores will also gradually resume operation and jointly assume the responsibility of emergency and minimum guarantee.
