The “first share of sanitary napkin” has been listed for more than one year, and the share price of Chongqing Baiya Sanitary Products Co.Ltd(003006) ( Chongqing Baiya Sanitary Products Co.Ltd(003006) . SZ) has been halved from the highest point of 29.02 yuan. The focus of “how to deal with the stock price” and “how to deal with the stock price” in 2021 will be more focused on “how to deal with the stock price” and “why not deal with the stock price” in 2021.
In this regard, Chongqing Baiya Sanitary Products Co.Ltd(003006) management’s response is also very simple, which can be summarized as follows: the reduction is based on their own business needs, the company has no repurchase plan temporarily, and the stock price performance is affected by many factors.
It is understood that the company’s first round of lifting the ban began in September 2021, and the major shareholders paid great attention to Yaohui, Wen’s investment, Qichuang sharing and Mingyao asset announcement. It is planned to reduce nearly 43 million shares in total, accounting for 10% of the total share capital. However, the stock price continued to decline, and the reduction plan was not completed as it was about to expire.
Referring to the operation of the company, Chairman Feng Yonglin said that the change of the epidemic situation may have a certain impact on the short-term performance of the region, but did not directly reply to the year-on-year change of the performance in the first quarter. The management of the company did not respond to the user repurchase rate raised by the financial Associated Press reporter.
In 2021, Chongqing Baiya Sanitary Products Co.Ltd(003006) revenue and attributable net profit increased by 17% and 25% respectively year-on-year. Over the same period, Hangzhou Haoyue Personal Care Co.Ltd(605009) ( Hangzhou Haoyue Personal Care Co.Ltd(605009) . SH) and Hangzhou Coco Healthcare Products Co.Ltd(301009) ( Hangzhou Coco Healthcare Products Co.Ltd(301009) . SZ), two health care plants that mainly export ODM, faced great downward pressure on their business performance. Relatively speaking, based on the domestic sales strategy of independent brands, Chongqing Baiya Sanitary Products Co.Ltd(003006) performed significantly last year.
However, in the face of adverse factors such as rising raw material prices, weak consumption and intensified competition, it is difficult to be optimistic how long the above advantages will last. How to get out of Sichuan and Chongqing for the core brand “free point” with strong regional color is still the primary problem in front of Baiya.
In 2021, the company’s e-commerce channel grew fastest, and the first equity incentive plan also included e-commerce business in a separate assessment. How to break regional barriers through e-commerce is expected to be the main focus in the next few years. Tiktok learned that Chongqing Baiya Sanitary Products Co.Ltd(003006) has increased its intensity in the platform, and the search results also show that the brand has higher heat tiktok. However, on xiaohongshu, another important content platform, negative comments on “free point” products are more common and ranked high.
According to a survey summary obtained by the financial Associated Press reporter, Chongqing Baiya Sanitary Products Co.Ltd(003006) management said that the company is currently in the period of business expansion, with relatively large investment in e-commerce business and expansion in peripheral provinces, and the sales expense rate and net interest rate are estimated to remain at the average level in 2021. In 2022, the short-term performance will be affected by the fluctuation of the epidemic situation. There may be differences between quarters, but the annual target will not change. According to the employee incentive plan, the assessment target this year is that the revenue will exceed 1.814 billion yuan and the net profit will not be less than 256 million yuan, with a year-on-year increase of about 24% and 12% respectively.
