On April 14, Northeast Securities Co.Ltd(000686) disclosed the annual report of 2021. The company achieved a revenue of 7.478 billion yuan, a year-on-year increase of 13.14%; The net profit was 1.624 billion yuan, a year-on-year increase of 21.80%. The company has achieved steady growth in net profit for three consecutive years and achieved brilliant operating results.
During the reporting period, adhering to the service concept of “customer-centered”, the company orderly promoted the linkage and development of wealth management and digital transformation. The company’s wealth management business takes “customer value management” as the core, continues to improve the customer structure and improve the service level of institutional customers. The ownership of financial products has increased rapidly for two consecutive years, the market share of net income of financial products sold on a commission basis has reached a new high, and the scale of two financial businesses has increased well, so as to create characteristic advantages of wealth management and realize the appreciation of customers’ wealth. The annual report shows that the total assets of entrusted clients of the company’s brokerage business increased steadily throughout the year, and the trading volume of AB share funds and the total amount of financial products sold on a commission basis increased by 21.29% and 35.08% year-on-year.
At the same time, relying on digital transformation, the company builds a one-stop online service platform externally, delivers excellent experience to customers, internally establishes a digital operation platform, provides efficient support for business integration, and drives the transformation of customer service mode and the improvement of service efficiency. During the reporting period, efforts were made to build a “rongetong” service platform, promote the launch of doing comprehensive operation platform, the construction of thousands of people and thousands of noodles project and doit investment consulting platform, and improve the operation ability of online customers. The number of active users of rongetong app in the whole year increased by 11% compared with 2020; The number of stock based trading customers and trading volume increased by 13% and 25% respectively compared with 2020.
During the reporting period, among the company’s main business income, the growth rates of securities brokerage business, investment banking business and asset management business were 10.39%, 35.07% and 63.09% respectively. The company’s dependence on capital has improved and the income structure has been continuously optimized. In terms of investment banking business, Northeast Securities Co.Ltd(000686) seizing the market opportunity of the Beijing stock exchange, focusing on specialized and special new enterprises, successfully completed three initial projects of the Beijing stock exchange, ranked third in the industry, and the total public offering amount was 496 million yuan; Focus on the core areas with developed economy and the advantageous areas of the headquarters, continue to strengthen market development and customer service, and achieve good year-on-year growth in revenue. In terms of asset management business, we carried out business through the wholly-owned subsidiary Dongzheng Ronghui, focusing on product creation and innovation, and the scale of entrusted asset management increased significantly. 91 new products were established throughout the year, with a total scale of asset management business of 38.556 billion yuan, of which the scale of collective asset management business was 20.317 billion yuan, a year-on-year increase of 64.23%; The proportion of active management scale climbed to 87%.
In the future, Northeast Securities Co.Ltd(000686) will continue to implement the strategic plan, focus on the corporate vision of “committed to customer growth, becoming a first-class modern financial service provider with scale, characteristics and core competitiveness”, form differentiated competitive advantages, achieve industry leadership in the field of digitization and segmentation, further strengthen customer focus, regional focus and business focus, promote the optimization and upgrading of existing businesses, and Carry out innovation cultivation in quantitative private placement, quantitative investment, investment banking and other fields, accelerate business transformation, continue to build company characteristics and improve core competitiveness.
