New energy “rising tide” (II) | the profit of single vehicle exceeds 10000 yuan, and the second-hand new energy vehicles are popular

Car companies raised prices and extended the delivery cycle of new cars. Some consumers turned their attention to the second-hand car market. The previously depressed new energy second-hand car transaction was brought to fire. The reporter of Beijing Business Daily found that at present, the demand for second-hand new energy quasi new cars has increased greatly. At the same time, the transaction price of new energy second-hand cars has gradually increased, and the single car profit of hot-selling models has exceeded 10000 yuan.

prospective new car changed hands on the same day

Rising oil prices have made Mr. Wang, a citizen with two fuel vehicles, intend to replace one of them with a new energy model. However, what he didn’t expect was that he thought he could complete the new car replacement in a week or two, but he was told by the 4S store that the delivery time of the new car should be at least three months. When Mr. Wang was considering whether to wait, his friend suggested that he could pay attention to the new energy used car. Finally, he chose a Tesla Model y with a car age of only one year.

Recently, like Mr. Wang, there are not a few consumers who turn their attention to new energy used cars. Beijing Business Daily reporter saw in Shunyi Chaodong used motor vehicle trading market that many second-hand car distribution stores are receiving consumers consulting new energy models. “Recently, the delivery time of new energy models has been extended and the plus discount has been reduced. Many consumers choose to come to the second-hand car market to ‘wash out’ quasi new cars.” A person in charge of a second-hand car dealer told the Beijing Business Daily that a second-hand new energy quasi new car refers to a car aged one to two years. With the technological progress of new energy vehicles in the past two years, the range of many models has reached more than 400 kilometers, which can fully meet the needs of daily use. At the same time, due to the short age of the car, the wear degree of second-hand new energy quasi new cars is low, and the battery has not declined significantly. Many consumers think that buying a second-hand new energy car is also a good choice.

According to the data, in February this year, 22.4% of all Shanxi Guoxin Energy Corporation Limited(600617) used cars had a service life of less than two years, with a month on month increase of 0.5% and a year-on-year increase of 3.9%. “At present, some second-hand new energy models can be sold on the same day when they are received. Tesla models with a vehicle age of less than 2 years are the most popular, while consumers pay more attention to models with a range of more than 350 kilometers.” The above-mentioned person in charge of second-hand car dealers said that in previous years, second-hand new energy models had low mileage and low value preservation rate, so second-hand car dealers did not dare to collect cars easily, but now they can basically sell one by one.

In addition, the sales of new energy models on the online used car platform also continued to grow. “In the first quarter of this year, the sales volume of new energy vehicles on the second-hand car platform of melon seeds increased by 22% year-on-year. Among them, the selling prices of some models of popular brands such as Tesla and Byd Company Limited(002594) increased by more than 10%.” Wang Xiaoyu, co-founder of melon seed used cars, told the Beijing Business Daily that the global shortage of car chips has led to tight supply of new cars, rising prices and longer delivery cycle, highlighting the advantages of existing cars and high cost performance of second-hand cars. Some consumers have turned to buying second-hand cars, driving sales growth. Last year, the penetration rate of China Shanxi Guoxin Energy Corporation Limited(600617) automobile market has exceeded 13%. With the increase of the proportion of replacement car purchase, the circulation of new energy used cars has also been accelerated.

closing prices generally rose

The increase in demand has also raised the price of second-hand new energy models.

According to statistics, at present, more than 20 auto companies have announced to raise the price of their new energy models, including Xiaopeng, Tesla, Nezha, Feifan, Byd Company Limited(002594) etc. Driven by the new car market, the transaction price of second-hand new energy models also increased. For example, a second-hand car dealer said that a 2021 Byd Company Limited(002594) Qin car with a new car price of 120000 yuan has a range of 450 kilometers and is only one year old. The previous collection price was 70000 yuan, but this year’s collection price has risen to 90000 yuan. “Recently, I received a Byd Company Limited(002594) Qin at the price of 90000 yuan and sold it at the price of 100000 yuan, making a net profit of 10000 yuan. If the Tesla model is in good condition, the profit will be higher.” He said.

The reporter of Beijing business daily learned that the trading profit of second-hand new energy vehicles of second-hand car dealers in the first two years is not high, usually only about 1000 yuan. For some models, car dealers will lose money because they can’t find a buyer for a long time. Previously, the 2019 China automobile hedging rate report released by China automobile finance and hedging rate Research Committee showed that the three-year average hedging rate of mainstream new energy vehicles was only 32.31%. “Because of the ‘car shortage’ and the rising price of new cars, quasi new used cars are very popular. As long as the car is in good condition, many consumers are willing to choose. As long as the range attenuation is not serious, it is easy to find a buyer.” The above used car dealers said.

While the price of popular models has increased, the price of second-hand new energy models entering the replacement period in 3-5 years has also increased to a certain extent. “Although the price of popular models does not rise fast, it can also rise by thousands of yuan compared with before.” A staff member of a used car dealer said that these models mainly choose to move out to other provinces and cities. These models belong to the early models of new energy. Although the range is short, it is more affordable to use them as a local substitute model.

Cui Dongshu, Secretary General of the passenger car market information joint committee, said that in recent years, consumers’ awareness of new energy vehicles has gradually increased. In addition, the models developed by car enterprises are more and more in line with the market demand. Due to the shortage of chips, car companies raised prices, making consumers hold money to buy. At this time, second-hand new energy quasi new cars with low price and good endurance have become the choice of some consumers.

car dealers compete for car sources

At the same time of high profits and high demand for single cars, due to the large stock of second-hand car dealers, but there are relatively few sources of second-hand new energy models, there is also a competition for vehicle sources among second-hand car dealers.

“There are few cars, but there are many second-hand car dealers.” A person in charge of a second-hand car dealer told the Beijing Business Daily that consumers usually change cars for a period of 3-5 years. Therefore, the models commonly purchased by second-hand car dealers are models with an age of more than three years. There are few second-hand new energy and quasi new car sources for 1-2 years, which has also become the target of competition among second-hand car dealers. Yan Jinghui, a member of the expert committee of China Circulation Association, said that if the relationship between supply and demand changes, prices will fluctuate. The source of quasi new cars is small, and the competition among car manufacturers is more intense in order to compete for more profits.

“Some time ago, a car owner wanted to sell a Tesla Model y long-range model produced in 2019. At that time, the selling price agreed in the store was 240000 yuan, but it was finally taken away by other second-hand car dealers at the price of 260000 yuan. Last year, the purchase price of the model was only about 220000 yuan.” The person in charge of the above used car dealers admitted that, in fact, the car owners have a small demand for car replacement within one to two years. If it is not for the owners’ hurry to cash in and other reasons, they will basically not consider selling cars, which also makes second-hand new energy quasi NEW cars a scarce source of cars.

Although the profits of second-hand new energy quasi new cars and bicycles have increased, it is actually difficult to promote the overall profits of second-hand car dealers. It seems that the overall profit of second-hand car dealers is still difficult to improve in the second-hand car market, although it is still difficult to improve the overall profit of the second-hand car market.

Some second-hand car dealers are worried that if the supply of new cars in the new car market returns to normal, the second-hand new energy vehicle market will return to the previous situation of “price without market”.

Data show that the cumulative ownership of new energy vehicles reached 7.84 million last year and is expected to exceed 80 million in 2030. However, according to Wang Xiaoyu, there is still a lack of comprehensive and systematic residual value evaluation standards in the new energy used car market, and the circulation card points still exist.

In fact, in order to solve the problem of market development, car enterprises, relevant institutions and used car platforms are making efforts. Last year, the technical specification for the appraisal and evaluation of second-hand pure electric passenger vehicles issued by China Automobile Circulation Association was officially implemented. The specification defines the appraisal and evaluation process and method of second-hand pure electric passenger vehicles and provides scientific guidance for the appraisal and evaluation of batteries and whole vehicles of new energy passenger vehicles. In addition, at present, melon seed second-hand cars have established the data capacity of second-hand new energy vehicles. Through the construction of big data pricing and intelligent detection capacity, they form the capacity of battery residual energy detection and residual value evaluation, give full play to the advantages of national delivery and performance of e-commerce platform, and gradually improve the card points of second-hand new energy vehicle trading and circulation. At the same time, auto enterprises also began to layout the new energy used car market to promote the development of the industry.

Wang Xiaoyu said that with the stability of technology and brand, the improvement of penetration rate and the gradual increase of vehicle supply, the value preservation rate of second-hand new energy vehicles will gradually rise and stabilize, and more and more consumers will accept the purchase of second-hand new energy vehicles. Beijing Business Daily reporter Liu Yang, Liu Xiaomeng

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