The one belt, one road, strategic cooperation framework agreement signed by the company and platinum electronic cigarette on January 7th evening was announced by Kennede Electronics Mfg.Co.Ltd(002723) (002723). The two sides will give full play to their resource advantages, carry out brand agency cooperation and cooperation in research and development, and platinum will sell the brand “Boulder platinum” brand to Kennede Electronics Mfg.Co.Ltd(002723) . Kennede Electronics Mfg.Co.Ltd(002723) agreed to one belt, one road, exclusive sale of “Boulder platinum” brand electronic cigarette products.
In accordance with one belt, one road is authorized by Kennede Electronics Mfg.Co.Ltd(002723) . During the authorization period, the “Boulder platinum” authorized product is not less than 10 million US dollars (or RMB 63 million yuan) in the “one country and one way” national area with Kennede Electronics Mfg.Co.Ltd(002723) agency distribution. The target of GMV is not less than $1 million. Previously, in November 2021, Kennede Electronics Mfg.Co.Ltd(002723) Zeng Gonggong’s subsidiary Yunhai venture invested in Baide and held about 2.5840% equity of Shenzhen Baide. The signing of the strategic agreement means that the cooperation between the two sides will be further deepened.
It is reported that Baide has won Genimous Technology Co.Ltd(000676) investment and reached strategic cooperation with Telling Telecommunication Holding Co.Ltd(000829) . In addition, the new electronic cigarette product “little yellow croaker” produced by Baide in cooperation with Huayu technology, a wholly-owned subsidiary of Yunyan international, has been listed overseas. At present, the overall layout of platinum overseas has a good prospect. According to public information, Baide, a subsidiary of Baide, has submitted a pre marketing application (PMTA) for tobacco products to the U.S. Food and Drug Administration (FDA) and has entered the stage of substantive scientific review. According to the official website of the U.S. Food and Drug Administration (FDA), there are 14 pre marketing applications (PMTA) for tobacco products applied by Baide in the United States, including 8 electronic atomizing liquid projects and 6 electronic atomizing tobacco hardware equipment projects, becoming the only Chinese funded enterprise to submit the application for tobacco oil PMTA.
One belt, one road, one belt, one road, one belt, one road, one belt, one road, has been widely distributed. Kennede Electronics Mfg.Co.Ltd(002723) has a rich “all around” exhibition and sales channels. The main products of the past are sold in the “one belt and one way” market, and are well received and trusted by foreign consumers. One belt, one road, is also a promising market potential.
The future cooperation between the two sides will not stop there. One belt, one road, will be developed for the local consumers in the “one belt and one way” area according to the Kennede Electronics Mfg.Co.Ltd(002723) announcement. The new products or technology upgrading products can be sold by the joint brand.
In addition to one belt, one road to building a sales channel is to expand Kennede Electronics Mfg.Co.Ltd(002723) ‘s small household appliances, so as to enhance the market penetration. In recent years, one belt, one road, is set up for the development of health technology and medical beauty appliances. Now there are a series of abundant product matrices, such as spare lighting appliances, air temperature regulating appliances, health cleanliness management appliances, mosquito repellent and insect killing products, and kitchen creative appliances.
Recently, Kennede Electronics Mfg.Co.Ltd(002723) held a “brand going to sea” press conference, announcing that Africa was the first stop of brand going to sea, signed letters of intent for strategic cooperation with vice president of China Africa e-commerce General Chamber of Commerce, President of Kenya Association and Tanzania Association, and signed a strategic cooperation agreement with Liao Xuhui, founder of amanbo focus Africa network, to start brand transformation and upgrading, Deepen the one belt, one road market, a new engine of high quality development.
Chen Kaiyuan, executive president of Kennede Electronics Mfg.Co.Ltd(002723) said that in 2022, the company will layout the African market through the two-wheel drive transformation of “branding” and “digitization”. Relying on amanbo’s 20 years of localization and digitization experience in Africa, the company will integrate the resource advantages of both sides, combined with the renewal and iteration of products, the continuous improvement of quality and the digital promotion of the brand, Promote the company’s strategic layout from product to brand to industry.
(source: China Securities Journal · China Securities Network)
