"The development of New Oriental is still my responsibility and mission. It seems that I can\'t help but like it or not. I must go all out. I am determined to work together with you to make new Oriental move to the next stage of development."
On the afternoon of January 8th, Yu Minhong, founder of NYSE:EDU, wrote his personal official account, Lao Yu chat, reviewed the 2021 and looked forward to the future direction of transformation.
In 2021, New Oriental's revenue dropped by 80%, and 60000 employees were dismissed
Yu Minhong said that the beginning of the year is the time to summarize the past and plan for the future. On April 4-5, for two consecutive days, all departments and subsidiaries of New Oriental headquarters reported on their work, summarized the work in 2021 and deployed the work in 2022.
Yu Minhong said in the article. "In 2021, New Oriental encountered too many changes. Due to policies, epidemic situations, international relations and other reasons, many businesses are in uncertainty. In the past six months, with everyone's efforts, New Oriental has managed to survive and retain some strength. In the process of ups and downs, most people unite, work together in the same boat and work hard in the storm Move forward. " "the market value of New Oriental has fallen by 90%, the operating revenue has decreased by 80%, 60000 employees have been dismissed, and the cash expenses such as tuition, employee dismissal n + 1 and teaching point rent have reached nearly 20 billion."
Yu Minhong mentioned in the article that New Oriental online, with Hong Kong listed companies as the main body, established the Oriental selection live selling system, transformed into an e-commerce platform with Shenzhen Agricultural Products Group Co.Ltd(000061) screening and sales as the core, provided product value-added services for farmers all over the country, and became a trusted platform linking farmers and consumers.
Yu Minhong also mentioned in his article, "Last year, a young Yi basketball team broke out in Daliangshan area. It was trained by a local amateur coach named amu. The basketball game played all the way to Beijing. It was reported by the media and attracted the attention of the people all over the country. This is a very inspirational story. After our discussion, Xinwei film company invested by New Oriental contacted amu to tell the whole team story The copyright was signed. Since last year, New Oriental has participated in investment and made the story into a film. Recently, the first film has been cut into At first, I wanted to make this film into an online film. Now I want to push it into a cinema film. In terms of inspirational films, New Oriental may further invest in the future. "
Yu Minhong finally said that facing the future, my requirement for you is still to "do certain things in uncertainty". The so-called uncertainty means that the situation and policies are still changing. We should adapt to changes in the situation and policies and look for development opportunities in line with major policies; The so-called doing certain things is always doing things that are valuable, help others and help social progress, which is what I call "cultivating yourself and benefiting others".
As of January 7, Eastern time, New Oriental shares closed at $1.86/share, with a total market value of $3.156 billion.
Yu Minhong broadcast his first show live, reading poems and bringing goods!
On the evening of December 28, 2021, Yu Minhong, founder of New Oriental, carried out the first tiktok live with Shenzhen Agricultural Products Group Co.Ltd(000061) . As the first live broadcast of New Oriental's transformation live broadcasting industry, Yu Minhong brought Shenzhen Agricultural Products Group Co.Ltd(000061) that night, including Fuping apple, Gansu quinoa, Chu orange, Daohuaxiang rice, corn, Shawo purple beauty radish, special granular powder, Yanbian mushroom, Gannan navel orange, etc. the most expensive ones were Zhaofeng organic special granular powder of 960 yuan and Zhashui agaric as low as 9.9 yuan.
Yu Minhong's first live broadcast attracted a lot of attention. After entering the live studio, Yu Minhong explained the reason why New Oriental chose live broadcast Shenzhen Agricultural Products Group Co.Ltd(000061) with Ai Qing's poem, "why do I often have tears in my eyes, because I love this land deeply." Yu Minhong, who was born in rural areas, said that he often went to some rural areas to communicate with local people when he was on business these years. In his opinion, now young people leave rural areas to work in cities, and there are many left behind children in rural areas.
Yu Minhong said that he hoped that New Oriental's meager strength would help farmers, make agriculture industrialized, attract people from other places to return to the countryside, turn rural people into agricultural workers, bring back the traditional rural culture in the past, and also solve the problem of education for left behind children.
Interestingly, in the live broadcast, Yu Minhong seldom introduced the characteristics of products like the traditional anchor. Instead, he prepared a map to introduce the origin, history and characteristics of Shenzhen Agricultural Products Group Co.Ltd(000061) , which added a humanistic feeling to the whole live broadcast room. Tiktok also said that Yu Minhong would broadcast live on his own tiktok without any time, and another Dongling selection of New Oriental would be broadcast live every day.
In early November 2021, Yu Minhong, founder of New Oriental, said on social media that due to business adjustment, nearly 1500 teaching sites of New Oriental would withdraw their rent and would donate nearly 80000 sets of desks and chairs for rural children. Yu Minhong's move was highly praised by the outside world and praised by many netizens as leaving with dignity and dignity. At the same time, the group will set up a large agricultural platform to help Shenzhen Agricultural Products Group Co.Ltd(000061) sales through live broadcasting.
(source: Daily Economic News)
