Kennede Electronics Mfg.Co.Ltd(002723) "brand going to sea - Africa station" press conference was recently held at the company's Jiangmen headquarters, focusing on the high-quality development of the company's brand going to sea with the theme of "transformation and upgrading, digital going to sea".
The press conference was conducted in a combination of offline and online live broadcasting. Amanbo focused on Liao Xuhui, founder of Africa network, counselors of consulates of Mali, C ô te d'Ivoire, Senegal and Zambia, Cameroon, Kenya, Tanzania, Congo, Somalia, Madagascar, Guinea More than 20 guests from the chamber of Commerce of Angola and other African countries attended the event and delivered speeches.
The company announced one belt, one road to Africa, as the first stop in the conference. It signed the strategic cooperation agreement with vice chairman of the Central African electricity supplier General Chamber of Commerce, chairman of the Kenya Association and Tanzania Association. It signed strategic cooperation agreement with Amanbo, founder of the African network, Liao Xuhui, and opened up the brand transformation and upgrading, deepening the new development of the "one belt and one way" market.
According to the introduction one belt, one road market has abundant natural resources, huge demographic dividend and potential consumer market. As a new demand in recent years, small household electrical appliances have good prospects in Africa. In his speech, Chen Kaiyuan, CEO of the company, said that in 2022, the company will layout the African market through "branding" and "digitization" two wheel drive transformation, rely on amanbo's 20 years of localization and digitization experience in Africa, integrate the resource advantages of both sides, and combine product renewal iteration, continuous improvement of quality and digital brand promotion, Promote the company's strategic layout from product to brand to industry.
One belt, one road, China's main product market is located in the "one belt" Road area. With the characteristics of one belt, one road and one country, consumers are welcome to establish a marketing network covering more than 100 countries and regions in the world. One belt, one road, and one belt, one road, will continue to promote the strategic layout of the brand and further contribute to the development of the "one belt and one road" quality development.
One belt, one road, is to continue to expand the category of small household appliances, in addition to greatly strengthening sales channels. In recent years, one belt, one road, the other is the company. It has been developing the products and developing the layout of health technology and medical beauty products. Now, a series of abundant product matrices have been formed, including spare lighting appliances, air temperature regulating appliances, health cleanliness management appliances, mosquito repellent and insect killing products and kitchen creative appliances.
(source: Shanghai Securities News · China Securities Network)
