On January 6, Decai Decoration Co.Ltd(605287) announced that its subsidiary won the bid for the new project (construction) of Santun primary school in Ligezhuang, Jiaozhou City, with a bid winning amount of 179 million yuan.
Previously, Decai Decoration Co.Ltd(605287) announced that the company's subsidiary won the bid for the design and construction EPC project of plot D of phase I of Shanghai Cooperation International Green Shenzhen Agricultural Products Group Co.Ltd(000061) Expo Trading Center Project (Shanghai Cooperation Qingdao green spice trading market), with a bid winning amount of 765 million yuan. This is Decai Decoration Co.Ltd(605287) a single large order won in the "new urban construction" project since its listing.
In fact, since its listing in July 2021, Decai Decoration Co.Ltd(605287) has successively issued 12 announcements of winning bids and signing contracts for projects with a single amount of more than 100 million yuan, totaling 3 billion yuan.
How can this enterprise, which started with architectural decoration, win so many benchmark project orders?
"We have always regarded innovation as the first priority. We first did many landmark projects and invested a lot of energy to develop and introduce the most advanced foreign Bim and other technologies, from China State Construction Engineering Corporation Limited(601668) According to the ranking of decoration industry, we have become the leading enterprise in the industry. Compared with the traditional way of taking orders through sales promotion, I think taking orders with the trump card competitiveness of \'design driven\' is an innovation of business model. " Recently, Decai Decoration Co.Ltd(605287) chairman Ye Decai said in an exclusive interview with the reporter of Securities Daily in Shanghai.
through BIM + VR + Ar
realize the layout of digital construction
BIM Technology, which has been widely used abroad, has been applied to China's landmark buildings in recent years. In short, BIM can realize information sharing at all stages of the building life cycle and among all participants, and significantly improve the informatization level and efficiency of project management.
According to the data of toubao Research Institute, the market scale of China's BIM industry has increased from 4.05 billion yuan in 2016 to 11.91 billion yuan in 2020. BIM can significantly improve work efficiency and quality, its penetration is expected to continue to improve, and the market scale will continue to grow.
\u3000\u3000 "The construction industry is a pillar industry of the national economy. With the significant globalization trend of the construction industry, the acceleration of urbanization and the continuous deepening of sustainable development, the development and application of BIM has become an inevitable choice for the construction industry. With the increasing complexity of buildings, the BIM platform can coordinate various engineering modules and solve the problems of data archiving, management and transmission of complex projects. Therefore, BIM is the core of the construction industry The core technology of the industry in the future. " For the role of Bim in the transformation of the architectural decoration industry, ye Decai told the Securities Daily.
Not only Decai Decoration Co.Ltd(605287) , the government also attaches great importance to the development of BIM industry. The Ministry of housing and urban rural development and government departments at all levels have successively promulgated a series of laws, regulations and industrial preferential policies to help the development of the industry.
In April 2021, the Ministry of housing and urban rural development issued the China State Construction Engineering Corporation Limited(601668) industry informatization development report, which clearly pointed out to vigorously develop digital design, intelligent production, intelligent construction and intelligent operation and maintenance, and accelerate the research, development and application of building information model (BIM) technology. In the same year, Nanjing and Shanghai also successively issued subsidies for BIM Technology application demonstration projects.
"BIM + VR + Ar is an important tool to realize \'digital construction\' in the architectural decoration industry. In this technology, we have been very mature. Through digital technology, we have saved a lot of time and cost for the project." Ye Decai told reporters.
In fact, after BIM was introduced into China, a mature industrial chain has been formed. At present, there are listed companies in the segment track field in the A-share market. For example, Glodon Company Limited(002410) has a market value of 72.9 billion yuan and a P / E ratio of 126 times, almost 11 times the average value of the traditional architectural decoration industry.
Analysts said that Decai Decoration Co.Ltd(605287) of the whole industrial chain layout in the field of architectural decoration has shown strong competitiveness in terms of industrial scale and innovation ability.
transformation of new infrastructure
building the whole construction industry chain
In recent years, the output value growth of the construction industry has decreased, and the industry development pays more attention to quality. Enterprises are also actively exploring their own business value and exploring innovation driven growth. Construction enterprises actively seek strategic transformation, carry out diversified business layout upstream and downstream of the industrial chain, and explore the second growth curve.
\u3000\u3000 "Everyone in this industry wants to transform, but the focus is on technology and talents. Only these can ensure the advantages of cost management. The transformation is inseparable from scientific and technological innovation and talents. After more than ten years of precipitation, we have accumulated a large number of patents. As the first enterprise in the industry to introduce the most advanced technology abroad, we have long formed a market in the stock construction market through BIM Technology With a set of scientific methods, the work efficiency has been geometrically improved. " Ye Decai said.
"In addition to improving technology and management, we have also made extraordinary achievements in the field of building digitization. Now we follow the national 3060 double carbon strategy and actively adopt environmental protection materials, including our photovoltaic curtain wall. From design to general contracting, to intellectualization, to doors and windows, curtain walls are produced, designed and constructed by ourselves, and our whole industrial chain is operated by ourselves."
"Our strategic planning is to build the whole construction industry chain. The company operates independently from the design to the general contracting plate, decoration plate, and then to the production and processing of curtain walls, doors and windows, which can not only ensure the construction period, but also ensure the quality, but also control the cost." Ye Decai, who is determined to be the head of the industry in technology, smiled when talking about the achievements brought by the transformation of new infrastructure.
In the classification of business income disclosed in the previous prospectus, Decai Decoration Co.Ltd(605287) municipal business income increased from 1.62% in 2018 to 10.46% in 2020; The proportion of revenue from housing construction business decreased from 46.20% in 2018 to 26.73% in 2020, which also confirmed the effectiveness of the company's transformation of general contracting business from traditional housing construction to new municipal infrastructure and new urban construction.
layout new materials
cultivate new performance growth points
According to the data of China State Construction Engineering Corporation Limited(601668) Energy Consumption Research Report (2020), from 2005 to 2018, the total amount and proportion of China State Construction Engineering Corporation Limited(601668) energy consumption and carbon emission in the whole process showed an upward trend, and building emission reduction is imminent.
Green buildings meet the goal of energy conservation and carbon reduction. Promoting the application of new materials has become an important measure for energy conservation and carbon reduction in the building decoration industry.
"By accelerating the support of Decai high tech Industrial Park for the R & D technology of new building materials, our design is innovative, and the construction is innovative, including the renewal of new materials. What we are pursuing now is low-carbon and environmental protection, which is in line with the current double carbon situation." Ye Decai told reporters.
\u3000\u3000 "The decoration of our office now takes two months less than the traditional construction. It uses a lot of new materials and customized assembly materials. From the results, it not only saves the decoration time and reduces the cost, but also uses a lot of new low-carbon and environment-friendly materials. Through Bim and other technical means, the cost and process of the whole industrial chain are digitized, which is the transition to this stage Our harvest. "
Looking forward to the future, ye Decai said that the company will take Qingdao as its headquarters and have six centers, including London, Beijing, Shanghai (East China), Shenzhen (South China) and Chongqing (southwest). "In the future, we will continue to introduce some good things from abroad, actively move from the country to the world and strive to maintain the leading position in the industry."
(source: Securities Daily)
