Recently, the new national intangible cultural heritage brand “Zhu Bingren copper” has won the favor of the world’s top 500 enterprises Wuchan Zhongda Group Co.Ltd(600704) and its strategic equity investment of tens of millions of yuan. On January 9, 2022, the two sides held a strategic cooperation signing ceremony in Hangzhou.
It is reported that “Zhu Bingren copper” will join hands Wuchan Zhongda Group Co.Ltd(600704) . The two sides will carry out extensive cooperation in digital marketing, Guochao brand promotion, talent echelon construction and other fields, jointly launch an impact on the capital market, and strive to build the first share in the arts and crafts industry.
“Zhu Bingren copper” inherits the “Zhu mansion copper art” built in 1875, named after Zhu Bingren, the fourth generation successor of Zhu mansion copper art and Chinese arts and Crafts Master, and founded by Zhu Junmin, the fifth generation successor and Zhejiang Arts and Crafts Master. Zhu’s Bronze carving father and son have successively undertaken more than 100 copper architectural decorations, such as Hangzhou Leifeng Tower, Sichuan Mount Emei Jinding, G20 Hangzhou summit venue and so on. In 2006, Zhu Bingren initiated the art of melting copper, which is known as “the second revolution in the history of Chinese copper art”. In 2008, the bronze carving technique represented by “Zhu Bingren bronze carving” was listed as a national representative project of intangible cultural heritage.
For a long time, with the mission of “let copper go home” and Chinese traditional culture as the cornerstone, the brand has carried out cultural and creative IP cooperation with many museums and scenic spots at home and abroad, and successfully settled in the Forbidden City Museum to reshape the copper aesthetics at the peak of Chinese civilization over the millennia. “Zhu Bingren copper” has always insisted on reinterpreting traditional culture in innovative forms, and is committed to making intangible cultural heritage go out of the small field of collection and face the wider public world.
Since 2020, “Zhu Bingren copper” has accelerated the process of enterprise capitalization, successively introduced strategic investors such as boss industry, wise investment and this round of Wuchan Zhongda Group Co.Ltd(600704) and promoted to a quasi Unicorn enterprise. After joining hands with capital, “Zhu Bingren copper” has further optimized the shareholder structure and promoted the rapid and steady development of the enterprise.
In the past two years, “Zhu Bingren copper” has arranged nearly 100 offline intangible cultural heritage life experience halls in major airports, high-end shopping malls and scenic pedestrian streets across the country, participated in the construction of handed down copper construction projects such as Putuo Mountain Guanyin Dharma circle, Luoyang Yingtianmen, Nanjing Garden Expo, and its bronze carving cultural and creative works of zodiac have been listed in the special program of CCTV Spring Festival Gala six times. The works have been given to foreign guests as gifts for many times, and often become a witness to the highlight moment of enterprise listing.
It is worth mentioning that the net profit of the brand during the epidemic period still maintained a compound annual growth rate of more than 30%, which has become a benchmark for the industrialization and branding of the arts and crafts industry. When talking about its corporate vision, Zhu Junmin, founder of “Zhu Bingren copper” brand, said: “we want to become an international brand and speak for Chinese traditional culture.”
(source: Securities Daily)
