The front foot of Maotai lunar new year wine in the year of the tiger has just set the market guide price of 2499 yuan / bottle, and the back foot has been fried to double the market price.
On January 9, the reporter of Beijing business daily learned from the dealer that although tiger grass has not arrived yet, many consumers have begun to book from the dealer. The pre-sale price of exceeds 5000 yuan / bottle, almost doubling compared with the guidance price .
the pre-sale price soared
With the step-by-step progress of the lunar new year, Kweichow Moutai Co.Ltd(600519) has also launched an exclusive Maotai Chinese Zodiac wine in the year of the tiger in the year of renyin.
The front foot Kweichow Moutai Co.Ltd(600519) has just announced that the market guide price of 53% vol 500ml Kweichow Moutai Co.Ltd(600519) wine (renyin year of the tiger) is 2499 yuan / bottle, and the market price of this product at the back foot has doubled.
On January 9, the reporter of Beijing business daily learned from the dealer that Maotai lunar new year wine in the year of the tiger has not been in stock, but consumers can book in advance. the current pre-sale price has exceeded 5000 yuan / bottle. In addition, the premise of reservation is to pay first.
Mr. Li (a pseudonym), a big businessman in Beijing, told the Beijing Business Daily that pre-sale is a common phenomenon for Maotai lunar new year wine.
"In fact, for the Chinese Zodiac wine, there is a problem that the terminal price fluctuates more or less above the market price, but there is no problem of price drop ." Mr. Li is outspoken.
Before arrival, the price soared, which has something to do with the limit of Chinese Zodiac wine. The reporter of Beijing business daily interviewed Kweichow Moutai Co.Ltd(600519) relevant people. The other Party pointed out that "the Maotai lunar new year wine launched every year is limited production, after the next lunar new year, the production of the lunar new year wine of the previous year will stop ".
collection value blessing
It is often seen. Moutai Baijiu is a Kweichow Moutai Co.Ltd(600519) company. However, it is rare for prices to double within a week of release.
In addition to limited production, the unique collection attribute of zodiac wine is also one of the reasons why it has many fans. It is understood that since 2014, Kweichow Moutai Co.Ltd(600519) has released eight Maotai Lunar New Year commemorative wines - horses, sheep, monkeys, chickens, dogs, pigs, rats and cattle. Maotai lunar new year wine in the year of the tiger is the ninth lunar new year commemorative wine product.
Insiders pointed out that Moutai's Kweichow Moutai Co.Ltd(600519) is the first commemorative wine launched in the form of serialization. It not only opened up a new situation in Baijiu collection, but also made Moutai's zodiac wine set with artistic and cultural value and scarcity value, laying a solid foundation for the collection property of Moutai's zodiac wine. the reporter of Beijing business daily learned that many consumers in the collection circle have the goal of collecting a complete set of zodiac wine.
According to incomplete statistics by the reporter of Beijing business daily, as of today, the original box price of the first Chinese Zodiac wine - Maotai Chinese Zodiac wine in the year of the horse is 20000 yuan / bottle, and the price of loose bottles is 19000 yuan / bottle; The original box price of Maotai lunar new year wine in the year of the sheep is 31000 yuan / bottle, and the loose bottle price is 29000 yuan / bottle. in addition, the prices of the remaining Maotai lunar new year wine range from 4000-6000 yuan / bottle. It is worth mentioning that the selling price of Maotai lunar new year wine in the year of the horse and Maotai lunar new year wine in the year of the sheep is 849 yuan / bottle .
prices of some stores on e-commerce platform
Corresponding to the high price is the rare output of Maotai liquor. According to the statistics of liquor industry information, the total issuance of Maotai lunar new year wine in the year of the horse is about 350 tons, and the total issuance of Maotai lunar new year wine in the year of the sheep is about 250 tons. Since 2016, the total circulation of Chinese Zodiac wine has increased. The total distribution of Maotai liquor in the year of monkey, Maotai liquor in the year of chicken, Maotai liquor in the year of dog and Maotai liquor in the year of pig is about 650 tons, 800 tons, 1500 tons and 1500 tons respectively.
Cheng Wansong, Secretary General of Beijing liquor circulation industry association, pointed out that the price of Maotai Chinese Zodiac liquor had exceeded expectations before it was listed, and it has become the norm in recent years. however, product prices will fall after the Spring Festival. the main reason for the rise in the price of Maotai lunar new year wine is that the supply is scarce, and consumers want to buy some scarce wine, especially Maotai. This rush to buy is the reason why the price of Maotai Chinese Zodiac wine in the year of the tiger rose before it came on the market.
(source: Beijing business daily)
