In recent years, taking the construction of rural e-commerce service platform as the starting point, Renhua county of Shaoguan adheres to the combination of market leading and policy promotion, demonstration driving and all-round development, explores the effective path of e-commerce into rural areas, speeds up the construction of rural e-commerce support and guarantee system, strengthens rural e-commerce publicity, education and training, and promotes the popularization and promotion of rural e-commerce, Continuously improve the application level of rural e-commerce in Renhua county and help rural revitalization.
introduce resources and continuously enable the site
On the basis of building a three-level e-commerce public service network at the county, town and village levels, Renhua county has actively connected with a number of online sales platforms and offline channel resources. With the help of the hot sales, publicity and promotion of e-commerce platforms, Renhua county has been widely sold to cities in Guangdong, Hong Kong and Macao, exported to Beijing, Zhejiang, Jiangsu and other regions outside the province, boosted product sales and continuously improved the brand awareness of Renhua products, Drive the county villagers to increase their income and become rich, and help the multi-directional development of Renhua economy. According to incomplete statistics, as of November 2021, the e-commerce transaction volume of Renhua county reached 48.47 million yuan, of which Shenzhen Agricultural Products Group Co.Ltd(000061) uplink transaction volume reached 30.37 million yuan.
E-commerce talent training is the top priority in carrying out county-level rural e-commerce work. Renhua county e-commerce public service center provides professional e-commerce skills guidance such as shooting, production, art and live broadcasting for site leaders free of charge, so as to improve their e-commerce professional ability. At present, Renhua county has organized and carried out nearly 100 e-commerce talent trainings, with a total of more than 3000 person times, effectively improved farmers’ e-commerce skills, driven more than 800 farmers to increase their income, created a strong atmosphere for the development of e-commerce in Renhua county, better assisted sales and helped Shenzhen Agricultural Products Group Co.Ltd(000061) go ahead.
In order to expand the business of e-commerce service stations, enrich the functions of the stations, and make each station have better survivability and hematopoiesis ability, Renhua county actively contacts with business and channel resources, reaches a strategic cooperation consensus with the regional head of meituan preferred Renhua, plans to jointly build stations at e-commerce service stations, and gives priority to covering the e-commerce service stations in administrative villages that have not been built. In addition, while meituan provides “industrial products downlink” for e-commerce service stations, it gives priority to purchasing local products according to demand to realize ” Shenzhen Agricultural Products Group Co.Ltd(000061) uplink”. Since the implementation of the project, through the cooperation and linkage between Renhua county and meituan optimization platform, meituan construction sites have covered more than 50 village level e-commerce service sites, realizing nearly 70% coverage of village level e-commerce service sites.
integrate resources and promote complementary advantages
In order to give full play to the resource effect, Renhua county formulates development strategies according to local conditions according to the characteristics and advantages of each e-commerce service station, gives full play to its advantages and makes up for its shortcomings. The operation team of Renhua e-commerce public service center integrates the operation advantages of various e-commerce service stations, promotes the cooperation between e-commerce service stations, and achieves the effect of 1 + 1 > 2.
The person in charge of the e-commerce service station in Huangkeng town has been engaged in the business of agriculture, rural areas and farmers, undertaking the Jingdong express business in Huangkeng Town, and has constructive ideas about the logistics situation in Huangkeng town. Renhua county e-commerce public service center assists the person in charge of Huangkeng town e-commerce service station to take the town level e-commerce service station as the center, link with the village level e-commerce service station, set up village level logistics delivery points, and solve the villagers\’ e-commerce logistics problems with the goal of getting through the “last kilometer” of express delivery to the village. The person in charge of the station actively connects with the agricultural special products in Huangkeng town in different seasons, Connect the procurement channels with the output to help the villagers solve the problem of product sales. It has also reached cooperation with tourism companies to create tourism picking routes, combine agriculture and tourism, enrich Shenzhen Agricultural Products Group Co.Ltd(000061) sales and stimulate local economic development.
gather resources and polish regional brands
Renhua county conducted field research in combination with the data of county Shenzhen Agricultural Products Group Co.Ltd(000061) and agriculture, culture and tourism, formed a complete County brand research report, created a regional public brand “benevolence and benevolence” with county characteristics, logo and brand slogan, and created several characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) sub brands such as Gonggan, Shatian pomelo, Hongshan white Mao tea, vegetables, Duhua rice wine and winter bamboo shoots, Use the brand for logo application and extension and cultural and creative product design for promotion and publicity.
Up to now, Renhua county has combined the channel resources of all parties to carry out platform entry and exhibition, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combined with the form of publicity and promotion of the “Renxin Renwu” brand, and displayed and sold the brand products in offline stores in Dawan district and surrounding cities.
share resources and create an e-commerce atmosphere
Renhua county actively connected and introduced the excellent live broadcasting operation team in Dawan District, formulated live broadcasting ideas and strategies according to the characteristics of local Shenzhen Agricultural Products Group Co.Ltd(000061) , and created “Renhua characteristics”. Recruit local potential anchors, customize the live broadcasting scheme and carry out live broadcasting professional skills training. Select Danxia Gonggan, Changba Shatian pomelo, Fuxi duck rice and other well-known Shenzhen Agricultural Products Group Co.Ltd(000061) as the main products of the live broadcast, and actively launch the local Shenzhen Agricultural Products Group Co.Ltd(000061) brand while selling the products.
Create a strong local e-commerce atmosphere and create a new situation of national e-commerce. Make rational use of mainstream media resources, tell the development story of “Renhua e-commerce” and make “Renhua e-commerce” more widely known. Since the implementation of the project, nearly 30 news articles on project construction and other situations have been pushed, and more than 200 news articles have been published on the whole network, covering the central, provincial and municipal media platforms; Hang publicity banners at town (street) and village level e-commerce service stations and customize catchy slogans to make “Renhua e-commerce” deeply rooted in the hearts of the people and strengthen the overall e-commerce atmosphere of Renhua county.
Resource linkage will be activated, and e-commerce will enter the village and industry will flourish. Digital has become new agricultural materials, mobile phones have become new agricultural tools, and live broadcasting has become new agricultural work. E-commerce has built a bridge between rural and urban areas, and also stimulated the endogenous driving force of rural economic development. Next, Renhua will continue to take rural e-commerce as an important engine for the construction of rural market system and an important support for urbanization, strive to create a new situation in the construction of rural e-commerce in the county and contribute to the revitalization of the countryside.
(source: Nanfang plus)
