Qinhuangdao is located in the northeast of Hebei Province, bordering the Bohai Sea in the south, Yanshan in the north, Liaoning in the East and Beijing Tianjin in the West. It is located at the junction of North China and Northeast China economic zones. It is located in the center of the Bohai economic circle, 280 kilometers away from Beijing and 220 kilometers away from Tianjin. It is a famous national historical and cultural city, known as the “Great Wall Coastal Park” and “Beijing Tianjin back garden”. It is a bright pearl in the Beijing Tianjin Hebei economic circle.
Qinhuangdao has a long history and rich heritage. For more than 2000 years, many historical stories have been left, such as the yiqirang state, the Qin emperor seeking immortality, Jiang NV looking for her husband, the Hanwu patrol, Wei Wu waving a whip, and the Tang emperor’s stay. There are many cultural relics in the territory, such as the ruins of the Qin Emperor’s palace, the place where seeking immortality enters the sea, the first pass in the world, the old dragon head, Jiang NV temple, Korean ancestral temple, celebrity villas and so on.
In recent years, Qinhuangdao has insisted on developing and cultivating the tourism industry as a pillar industry to enrich the people and strengthen the city, and the tourism industry has made great progress. Combined with the establishment of a global tourism demonstration area, the city has established a tourism brand, optimized the industrial structure, improved tourism services, continued to build the urban brand of “Qinhuang mountain and sea · health and welfare land”, cultivated six tourism formats: coastal vacation, Great Wall culture, marine entertainment, health and fitness, mountain ecology and red wine leisure, opened the urban tourism axis of mountain sea linkage, and the trend of mountain sea tourism is taking shape. At the same time, the city’s urban tourism function has been continuously improved, the tourism product structure has been increasingly improved, the tourism development environment has been continuously optimized, and the core competitiveness of the tourism industry has been continuously enhanced. It has successively won the titles of China’s best leisure city, China’s top 100 tourism competitiveness City, the best performance city of high-quality development of cultural tourism integration, and the National Tourism standardization demonstration city.
Recently, Qiao Shurong, director of Qinhuangdao tourism, culture, radio, film and Television Bureau, received an exclusive interview.
Q: Qinhuangdao is identified as a key tourist city in the tourism development plan of the 14th five year plan issued by the State Council. What do you think
A: the 14th five year plan for tourism development issued by the State Council clearly proposes to build a new pattern of national tourism space of “point radiation, belt series and network coordination”, build a number of key tourism cities and characteristic tourism destinations, and Qinhuangdao is listed in the list of key tourism cities. This strategy reflects that the state attaches great importance to the development of tourism cities, and also creates a major opportunity for the development of Qinhuangdao’s cultural and tourism industry.
During the 14th Five Year Plan period, Qinhuangdao’s tourism industry is in a period of strategic opportunities, a critical period of industrial transformation and upgrading and a golden period of leapfrog development. We will fully grasp the new situation, new business forms, new space and new pattern, rely on a good development foundation and unique resource advantages, accelerate the pace of transformation and upgrading, improve quality and efficiency, and promote the breakthrough and upgrading of the tourism industry.
Q: what are the resource advantages and development basis for Qinhuangdao to build a key tourism city
A: Qinhuangdao is a unique and charming coastal tourism city. The combination of historical inheritance and modern civilization has built Qinhuangdao’s bright and charming unique style. Qinhuangdao is a natural picture. There is no severe cold in winter and no intense heat in summer. Various natural landform elements are very complete here. Qianli Yanshan, the great wall and the vast sea border meet miraculously here. There are rich tourism resources in the territory, such as mountains, seas, customs, cities, hot springs, wetlands and old villas. There are 162.7 kilometers of sandy beaches along the coastline, 223 kilometers of the ancient Great Wall traverses the East and West. The proportion of class I seawater in the coastal waters reaches 100%, and the forest coverage rate exceeds 60%, The content of negative oxygen ions in the air exceeds 8000 per cubic centimeter, and more than 500 kinds of birds inhabit and reproduce here. The whole city is like a “natural oxygen bar”. Qinhuangdao is known as the “Great Wall Seaside Park”, “back garden of Beijing and Tianjin” and “bird watching capital of China”.
Qinhuangdao is a famous historical city, named after Emperor Qin Shihuang’s eastward tour here in 215 BC. For more than 3000 years, countless historical allusions have been left here, just like thick historical classics. From the opening of Qinhuangdao port in 1898, Beidaihe was turned into a summer resort for Chinese and foreign people, to the 1950s, Beidaihe became the summer vacation Office of national leaders, which gave Qinhuangdao a unique millennium context and precious historical heritage. The footprints of revolutionary ancestors such as Li Dazhao, the founder of the party, and Wang Jinmei, the representative of the first National Congress of the Communist Party of China, have injected a red gene into Qinhuangdao. Chairman Mao’s song “fishing boats outside Qinhuangdao can’t be seen in an ocean” has made Qinhuangdao famous at home and abroad.
Qinhuangdao is a happy land. It is not only a paradise for leisure, but also a place for enjoyment. Our city adheres to the development of “all regions, all seasons and all formats” tourism as the top priority to promote the transformation and upgrading of the tourism industry, integrate into the coordinated development of Beijing, Tianjin and Hebei, and build a first-class international tourism city. We strive to make new breakthroughs in the tourism development pattern. The tourism industry extends from the coastal front line to the whole city, and from one season to four seasons, so as to fully meet the diversified tourism needs of tourists. Personalized and interactive tourism information services and rich, diverse, safe and affordable characteristic tourism products will enable tourists to return with a full load. At present, there are 66 scenic spots, 32 star hotels, 216 travel agencies, more than 90 rural tourism villages, more than 2200 home stay, more than 1200 kinds of six series of characteristic cultural and creative products and tourism commodities, and more than 2500 tour guides in various languages, creating 12 classic tourism routes such as coastal leisure vacation and the first classic trip of the Great Wall.
Q: at present, what are the gaps between Qinhuangdao and the target of key tourist cities and what shortcomings need to be filled
A: at present, the tourism industry presents a general trend of internationalization, high-end, personalization, clustering and informatization. The traditional tourism products and development model can no longer fully meet the development needs of modern tourism. In the face of diversified tourism needs, Qinhuangdao tourism industry is facing the problems of transformation and upgrading and “secondary entrepreneurship”.
First, make up for the shortcomings of winter tourism. Accelerate the optimization of the utilization of winter tourism resources, cultivate winter tourism formats, expand winter tourism consumption space, and create a charming coastal city with “scenery in the whole area and tourism in all seasons”. Second, accelerate the integrated development of tourism industry. Give full play to the cohesive Role of tourism in “high relevance, strong driving force and wide coverage”, focus on promoting the integrated development of tourism and characteristic industries such as culture, agriculture, sports and industry, improve and optimize the quality of “tourism +” and “+ tourism” industries, accelerate the adjustment of tourism industry structure and the upgrading of tourism products, and take the development of tourism as an important starting point for promoting employment, expanding domestic demand and maintaining growth. Third, further improve the quality of tourism public services. In accordance with the concept of “urban scenic spot”, benchmark the tourism service standards of key tourism cities, speed up the construction of a safe and smooth three-dimensional tourism transportation system, a comfortable and comfortable accommodation service system, a standardized and convenient tourism identification system and consultation collection and distribution system, and accelerate the construction of smart tourism. In the whole process of tourists entering and leaving the destination, provide an all-time and ubiquitous tourism experience, which not only meets the experience needs of tourists in “food, accommodation, travel, shopping and entertainment”, but also meets the supply of elements such as culture, science and education, information, environment and system, so as to realize the joint construction and sharing of global tourism by the whole people.
what is the goal of tourism development in Qinhuangdao during the 14th Five Year Plan period? What specific measures will be taken to promote the construction of key tourism cities
A: during the 14th Five Year Plan period, the goal of Qinhuangdao’s tourism development is to accelerate the construction of a first-class international tourism city through mountain sea linkage and global coordination.
Relying on the two core resources of coastal tourism and Great Wall culture, accelerate the construction of the tourism spatial layout of “one core, three belts and five areas”. Namely: central urban distribution core; The Great Wall World Cultural Heritage belt, coastal leisure and vacation health belt, mountain sea linkage tourism development belt; The Great Wall culture in-depth experience area, international coastal leisure and vacation area, wine theme comprehensive utilization area, mountain health and leisure experience area and hot spring health and vacation experience area promote the city’s tourism “up the mountain, down the sea, into the village and into the sky”.
It is worth mentioning that in 2021, the construction of China Greatwall Technology Group Co.Ltd(000066) cultural museum was officially started in Shanhaiguan. The construction of the Great Wall National Cultural Park is a major decision and deployment made by the Party Central Committee with Comrade Xi Jinping as the core, and a major cultural project promoted and implemented by the state. As a key section of the pilot area, Qinhuangdao will focus on planning and building four main functional areas of “control and protection, theme display, cultural and tourism integration and traditional utilization”, promote five basic projects of protection and inheritance, research and exploration, environmental supporting, cultural and tourism integration and digital reproduction, and do a good job in the protection, inheritance and utilization of the cultural relics and cultural resources of the Great Wall in the new era.
Next, Qinhuangdao will plan and grasp the tourism industry in the overall situation of economic and social development with an overall vision, strategic vision and systematic thinking. With the theme of promoting the high-quality development of tourism and the main line of deepening the supply side structural reform, we will coordinate development, safety, protection and utilization, create a first-class tourism product system, tourism supporting facilities and tourism service brand, enhance the influence of tourism cities, and accelerate the construction of key tourism cities.
