Playing a new lie and making money will never return. In the era of large asset management, securities companies must do more

Under the frequent breaking of new shares, close your eyes and lie down to earn money. Some securities companies "rarely" advised investors to give up the subscription of new shares.

On April 12, three new shares of reed intelligence, Haichuang pharmaceutical and Weijie Chuangxin were listed, and there was a collective break at the opening. As of the closing, Weijie Chuangxin and Haichuang pharmaceutical both fell sharply compared with the issue price. Among them, Weijie Chuangxin, with an issue price of 66.6 yuan, is the largest decline in the breaking of new shares this year, reaching 36.04%. Investors lost more than 10000 yuan in the first lot, which is an investment pain of "winning the lot like winning the knife".

At the same time, there is still a steady stream of new shares. Investors can apply for 6 new shares such as CNOOC, Qingyan environment and Zhongyi technology on April 12. However, a securities firm put forward subscription suggestions to investors before opening: 4 of the 6 new shares can be abandoned. The reasons for abandoning the purchase include: the issue price is too high, over raising, and the price earnings ratio is too high. This has aroused the attention of the industry.

On the one hand, under the registration system, after the market mechanism of new share issuance plays a role, the performance of new shares is increasingly differentiated, and the breaking of new shares on the first day is becoming more and more common, which is conducive to the further survival of the fittest in the A-share market. A brokerage executive said that at present, stocks with high issuance price, high P / E ratio and no profit are the "hardest hit areas" that broke on the first day. In the future, the breaking of new shares will be gradually normalized, and even the failure of new share issuance will not be ruled out. This means that for some companies with significantly high P / E ratio, the price will be adjusted after listing, and investors will also embrace listed companies with reasonable P / E ratio and high quality.

On the other hand, with the frequent breaking of new shares, the era of "lying down and making money" by closing your eyes has come to an end. This requires investors' valuable investment thinking and targeted; At the same time, it also provides institutions in the era of wealth management with market opportunities to serve customers.

In the past, securities companies relied on licenses to eat. It seemed that they did not care too much about whether customers made profits and losses, but more about whether customers had transactions, because there was a commission for transactions. At the same time, securities companies and listed companies also have many business cooperation opportunities. Therefore, due to the "face" of listed companies, securities companies rarely make such eye-catching tips as allowing investors to give up the subscription of new shares.

However, in the era of big wealth management after entering the new regulations of asset management, the competition faced by securities companies is no longer just peers, but also banks, public funds, bank financial subsidiaries and many other institutions. Whether we can "focus on customers", accompany customers' growth and be responsible for customers has become the key factor to win in the era of wealth management.

At the same time, under the registration system, the number of new shares issued increases, and ordinary investors may be unable to screen many new enterprises one by one due to energy, professional and other factors. This requires investment advice from professional institutions to tell customers what risks are and help customers create value. Therefore, securities companies advise customers to give up "one click innovation", which can also be described as a professional highlight in the era of wealth management.

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