Chongqing Sokon Industry Group Stock Co.Ltd(601127) : this year’s target of “more than 10000 monthly sales” of new energy vehicles from non Huawei OEM

Chongqing Sokon Industry Group Stock Co.Ltd(601127) (601127) responded to rumors such as “Huawei OEM” and “sairis sF5 model shutdown”.

On January 7, Xiaokang automobile made it clear at the investor exchange meeting that Xiaokang is not Huawei’s OEM and will not take the initiative to stop production of sF5 models. In addition, Xiaokang also revealed that the sales target of its new energy models in 2022 is “more than 10000 monthly sales”, and two new models will be released within two years.

“Huawei is not a OEM, but a long-term partner”

At the investor exchange meeting, Xiaokang made it clear that it does not do OEM, let alone OEM. “According to the strategic agreement, joint business cooperation agreement and relevant agreements signed between us and Huawei, we and Huawei are long-term partners.”

It is reported that on January 25, 2021, xilis, a subsidiary of Xiaokang, officially released a new intelligent range extension system jointly developed by Huawei – hump intelligent range extension system, and introduced the xilis sF5 free expedition model based on this system.

At the Shanghai auto show on April 19, 2021, Huawei and Thales announced that they had reached cooperation and officially released the above-mentioned first cooperative model – Thales Huawei smart sF5. According to the data of the passenger Union, by the end of November 2021, the cumulative sales volume of Huawei smart sF5 of Cyrus was 6997.

Eight months later, the second new energy vehicle of bilateral cooperation was released. On December 23, 2021, Huawei officially launched AITO M5 at its winter flagship product launch.

After the release of the first new car integrating Huawei Technology, Chongqing Sokon Industry Group Stock Co.Ltd(601127) shares soared all the way. On January 25, 2021, Chongqing Sokon Industry Group Stock Co.Ltd(601127) reported 15.97 yuan / share. On September 17, 2021, Chongqing Sokon Industry Group Stock Co.Ltd(601127) once reached a high of 85.19 yuan.

It is worth noting that more than two weeks after the release of AITO M5, the share price has fallen by more than 3%. As of the closing on January 7, it closed at 52.56 yuan, down 4.61%.

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Chongqing Sokon Industry Group Stock Co.Ltd(601127) stock price trend

It is generally believed in the industry that the decline of Chongqing Sokon Industry Group Stock Co.Ltd(601127) share price is closely related to the release of the second cooperative model.

At Huawei’s winter flagship product launch, Yu Chengdong, CEO of Huawei’s consumer business, spent an hour introducing the new car and said that Huawei was deeply involved in the R & D, design and manufacturing of AITO M5 from scratch. This car fully reflects Huawei’s intelligent vehicle capability and concept, but did not mention the partner “Thalis” in the whole process.

Since then, the rumor that “Cyrus is Huawei’s OEM” has become more and more serious.

At this investor exchange meeting, Xiaokang reiterated that in the automotive business from R & D to manufacturing to delivery, Chongqing Sokon Industry Group Stock Co.Ltd(601127) is responsible for R & D, manufacturing, delivery, service and creating user experience in the whole life cycle; Huawei is deeply involved in product definition, quality control and channel sales.

Xiaokang stressed that its cross-border cooperation with Huawei is in-depth and successful. The two sides have invested a lot, and there is no reason for non cooperation.

“no active shutdown” sF5

In view of the recent online suspension of sF5 models, Xiaokang said that both sF5 and Enjie M5 are models of Cyrus, and the company will continue to launch new models to continuously meet the needs of more users. “For the company, we will not take the initiative to stop production of models. As long as users have demand, we will produce and deliver. SF5 is like this. We will not take the initiative to stop production.”

At the end of 2021, before the launch of the M5 model, Thales once suspended the sales of the sF5 model. However, with the fermentation of the shutdown of the sF5 model and the rights protection of the old owners, Thales said on January 5 that it restarted the reservation of the sF5 model and could place an order normally.

However, due to the fact that the M5 model is highly expected by Huawei, and the sales of the sF5 model is sluggish, there are still many voices outside that the sF5 model is an abandoned son of Huawei.

Surging news previously reported that the name “sF5” no longer appears in online channels, including Huawei online store and Huawei mall app. The original experience store and user center store of Cyrus have been changed to AITO brand user center, and the signboard of the store has been directly replaced with “AITO”, without retaining the relevant words of “Cyrus”. In addition, the original Thales official customer service hotline has also become an AITO hotline. Although you can still ask questions about sF5 models through manual customer service, the option of voice broadcasting is only related to the new model M5.

A few days ago, surging journalists also visited a number of Huawei physical stores listed as automobile sales channels. There were either no vehicles on display or only M5 models in the stores. A Huawei store salesperson said, “the new car (M5) is much more powerful than the old car (sF5). We mainly promote new cars.” Only in an AITO brand user center subordinate to Cyrus, the reporter saw the sF5 exhibition car.

For sF5 delivery less than market expectations, Chongqing Sokon Industry Group Stock Co.Ltd(601127) said it was mainly a chip problem. According to reports, only about 8000 sF5 models were delivered in 2021. “The reason for the small delivery is mainly due to the chip problem. The chip will affect our delivery, mainly because our sF5 car is mainly developed in the United States, so it uses more American electronic materials, so it has been greatly affected.”

push two new cars within two years

It is reported that the M5 will be delivered in small quantities in February and in bulk in March. At present, Wenjie M5 is mainly produced in Chongqing Liangjiang factory, which has a monthly capacity of 15000 vehicles (i.e. an annual capacity of 180000 vehicles).

Since 2023, the newly added program vehicles cannot obtain the license plate of Shanghai new energy vehicles, and Xiaokang will launch the M5 pure electric version in combination with such market demand.

According to Xiaokang, a new SUV will be launched in the middle of this year, and a new large-size SUV will be developed, which will be released in 2023. “The models launched in the second half of the year will be produced in another factory in Chongqing, which will not affect the production capacity of M5.”

For future cooperation with Huawei, Xiaokang said that cooperation is the common choice of both sides. As a private enterprise, the mechanism of Chongqing Sokon Industry Group Stock Co.Ltd(601127) is efficient and flexible, which is difficult to regain the competitiveness of other manufacturers. “Although it is not up to us to decide who Huawei cooperates with, our current cooperation has also been very in-depth.”

Xiaokang did not disclose whether its upcoming new model will cooperate with Huawei and in what aspects, but said that “we will have Huawei’s high-level automatic driving on our subsequent models”.

The well-off side said that “selling more than 10000 vehicles per month” is not only the threshold sales volume of the new energy vehicle industry in 2022, but also the goal of well-off, “hoping to achieve the sales scale achieved by others in five or six years within two years”.

On January 4, Chongqing Sokon Industry Group Stock Co.Ltd(601127) announced that the newly established joint venture Chongqing xilis Electric Vehicle Co., Ltd., with a registered capital of 2 billion yuan, was jointly invested by Chongqing Jinkang New Energy Vehicle Co., Ltd., the holding subsidiary of Chongqing Sokon Industry Group Stock Co.Ltd(601127) , and Chongqing relevant government investment platform companies to build the “xilis intelligent electric vehicle parts assembly project”. Xiaokang said in the announcement that the construction of the project will improve its mass production capacity of high-end intelligent electric vehicles.

(source: surging News)

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