BAIC group has made important personnel adjustments again. On the afternoon of January 7, BAIC new energy insiders confirmed to the reporter of China Business Daily that Liu Yu, chairman of BAIC new energy, was promoted to be the deputy general manager of BAIC group. At the same time, Gong yueqiong, chairman of Beiqi Foton Motor Co.Ltd(600166) was promoted to the deputy general manager of BAIC group. At present, Gong yueqiong's position has been updated on a search platform.
This is the third important personnel adjustment at the group level since Jiang Deyi took office.
In July 2020, BAIC group changed its command, and Jiang Deyi served as the party secretary and chairman of BAIC group. After taking office, Jiang Deyi kept a low profile, but has been actively promoting internal reform and the integrated development of independent brands.
In October 2020, Jiang Deyi adjusted the internal organizational structure and personnel for the first time three months after taking office, that is, he focused on upgrading the integrated BAIC marketing company from a three-level company to a two-level company, which is directly managed by the group, and the chairman is Liu Shijin, former director of the operation and Management Department of BAIC group. This move is seen by the outside world as BAIC group's attempt to promote the overall development of its own brand with marketing as the focus.
Only two months later, at the end of December 2020, BAIC group ushered in the largest personnel adjustment since Jiang Deyi took office, involving many important positions such as BAIC shares, BAIC new energy, BAIC Futian, Hainachuan and BAIC Research Institute. This adjustment is equivalent to BAIC group reorganizing the functions and powers of the core senior management of each plate and giving more independent play to its companies. Under the strategic framework of the group, BAIC new energy and Beiqi Foton Motor Co.Ltd(600166) senior management have joined in succession during 2021.
the management team is becoming younger
In previous personnel adjustments, it is not difficult to see that the senior management of BAIC group is becoming younger and younger.
In this personnel adjustment, Liu Yu and Gong yueqiong are both "post-75" old BAIC people.
Liu Yu, born in 1976, served successively as deputy general manager and general manager of BAIC Motor Sales Co., Ltd. from November 2012 to October 2015; From October 2015 to June 2016, he served as the director of the procurement center of BAIC Motor Corporation Limited; From June 2016 to June 2018, he served as vice president of BAIC Motor Corporation Limited, including President of Automotive Research Institute of BAIC Motor Corporation Limited from October 2016 to June 2018; From June 2018 to June 2020, he served as vice president of BAIC Motor Co., Ltd. and executive deputy general manager of Beijing Hyundai Motor Co., Ltd. In July 2020, he served as general manager and party secretary of BAIC new energy; In January 2021, he was promoted to Chairman of BAIC new energy.
Gong yueqiong was also born in 1976 and has been working in BAIC Futian for more than 10 years. In October 2004, Gong yueqiong started as deputy manager of financial planning department in BAIC Futian and was promoted to manager four years later. After many years, Gong yueqiong successively served as the assistant to the general manager of BAIC Foton group, and also served as the manager of the financial planning department, the manager of the group's comprehensive management department, the financial director, the group's vice president, the group's manager of the financial planning department, the Executive deputy general manager, the Deputy Secretary of the Party committee, the Secretary of the Party committee, the director, the general manager and other positions. In August 2019, Gong yueqiong was promoted to Secretary of the Party committee and general manager of Beiqi Foton Motor Co.Ltd(600166) group, concurrently served as chairman of Foton Daimler, and served as chairman of Beiqi Foton Motor Co.Ltd(600166) group in January 2021.
build the main architecture and efficient and collaborative operation mechanism
At present, BAIC group has new independent brands such as arcfox, Beijing automobile, Beijing off-road, BAIC Futian, as well as major joint venture brands such as Beijing Benz and Beijing Hyundai.
In recent years, BAIC group has paid more and more attention to the development of independent brands. Jiang Deyi once stressed at the work deployment meeting of BAIC group: "the era of automobile enterprises participating in competition with market-oriented ability and winning the future with independent control of core technology will come in an all-round way." In 2020, BAIC new energy launched the brand of pure electric vehicle Jihu, which wants to break through to the independent high-end. In less than two years, the models sold by Jihu now have alpha T, alpha s and alpha s Huawei hi version in cooperation with Huawei.
Relevant data show that in the selection of China's top ten car bodies in 2021, Jihu alpha s won two awards in one fell swoop with its unique body structure of "upper steel and lower aluminum" and many safety design "black technology". At the same time, Jihu automobile has realized the overseas export of technology and has granted intellectual property rights overseas twice, including the intellectual property rights related to the electronic and electrical E / E architecture of Jihu alpha t model developed based on be21 platform and the chassis technology of be21 platform.
It is worth noting that this model has three "world's first" titles. First, it is the world's first mass-produced vehicle equipped with Huawei hi full stack intelligent driving solutions; Secondly, it is also the first mass production vehicle in the world to support high-level intelligent driving on urban roads; Finally, it is the world's first pure electric car equipped with Hongmeng OS.
Previously, Jiang Deyi said that BAIC group's core competitive advantages around products, technologies and services were not enough. In order to enhance BAIC's core competitiveness before the window period when the new pattern of stock game is fully formed, we must intensively form a full value chain, vertically integrated independent system architecture and efficient and collaborative operation mechanism, and focus the advantages accumulated by various R & D sectors over the years.
Relevant data show that BAIC first integrated the system management. Independent special classes have been established to clarify the business positioning and development rhythm from the reality, give full play to the main role of each vehicle sector, and accelerate the formation of a vertically integrated system architecture and efficient collaborative operation mechanism of the whole value chain, such as R & D, procurement, manufacturing and marketing services.
Secondly, in terms of brand combing, we should be market-oriented, change dispersion into concentration, rearrange the brand structure, focus on two independent passenger car brands of arcfox and Beijing, as well as independent commercial vehicle brands such as Futian and Changhe, and form a brand camp of both passenger and business.
Thirdly, the R & D system has been reconstructed, and the original General Research Institute, joint-stock Research Institute, New Energy Engineering Institute and off-road vehicle research institute have been integrated, so that everyone can take out the best things in their hands, make a unified plan for "strong complementarity", strive to build a new highland of scientific research in the capital automobile industry, and build a "double battlefield" R & D organization and management mode, Dispatch R & D team to the front line of "theater" to quickly respond to market demand for product development. Realize integrated R & D, and rely on the national innovation center to continue to cultivate the fields of "three electricity", intelligent network connection, vehicle planning chip and so on.
(source: China business network)
