Only one set of 353 houses was sold, and the first test of Shenzhen new house market failed in 2022.
On January 2, Allianz Shangjing house in Guangming New Area launched 353 houses, with a total of 15 batches of customers registering in good faith. On January 7, the reporter of times weekly learned from the Shenzhen real estate information platform that only one suite source of Allianz Shangjing house is in the “signed purchase letter” state, and 352 suites are in the “future house for sale” state.
The decommissioning rate was only 0.28%, and Allianz Shangjing house became the building with the worst sales performance on the opening day of new houses in Shenzhen.
Since the second half of 2021, the new housing market in Shenzhen has continued to differentiate, and the removal of buildings without price advantage, remote location and poor supporting facilities has been poor. Futian District Futong Shangshe launched 65 houses, and only 8 people subscribed to raise funds; The source of 983 Suites in Fuhui Haoting of the East China Sea was selected, and 46 suites were removed on the same day, with a removal rate of only 5.05%; “Net red disk” China Resources City Runxi phase 2 has not been liquidated for two days.
In 2022, Shenzhen will usher in a new housing supply peak, and the market competition will become increasingly fierce. In order to grab customers, developers reward channel intermediaries with high commission. The reporter of the times weekly learned that the opening sales performance of a new market in Longhua was lower than expected, the Commission rose overnight, and the Commission proportion of intermediaries selling more than 30 sets was increased to 2.5%.
high premium projects open high and go low
On November 23, 2020, Shenzhen’s “epic local film” arrived as promised. 28 companies seized 8 land, pushing the total land price to 34 billion yuan, a record high. In this fierce battle, Anhui Allianz Expressway Co., Ltd. (hereinafter referred to as “Anhui Allianz”) defeated more than 20 real estate enterprises, such as ping an real estate, Jianfa real estate, Yuexiu real estate, Gemdale Corporation(600383) , Yuzhou real estate, Guangming a605-0377 land, with a premium rate of 45.07%.
This is Anhui Allianz’s first appearance in Shenzhen land market and won one of the hottest plots of the day. On the day of land acquisition, Anhui Allianz issued a document on the official website saying that this land acquisition laid a solid foundation for Anhui Allianz to continue to cultivate the housing market in Guangdong, Hong Kong and Macao Dawan district and further strengthen, optimize and expand the real estate industry.
In 2020, Shenzhen’s real estate market will enter an upward cycle, and Guangming New Area will be one of the most popular areas. Some buyers joked that the bright specialty is “Japanese CD” in addition to pigeons.
In the second half of 2020, Guangming Financial Street Holdings Co.Ltd(000402) HUAFA · Rongyu Washington entered the market, attracting 8997 people to participate in raising and freezing funds of 9 billion yuan; Jindifeng jingruifu phase I was also sold out on the opening day. In 2020, Guangming has the largest number of “daily CDs” in Shenzhen.
And when the market was the hottest, it encountered a freezing point market when entering the market. Anhui Allianz’s Bay Area real estate dream opened high and went low.
On January 7, he Qianru, director of Meilian property National Research Center, told the times weekly that the new housing market in Shenzhen has been divided since the second half of 2021. With the passage of time, the differentiation situation became more and more serious, and the opening delignification rate decreased significantly. The cold opening of Allianz Shangjing mansion is related to the market turn, as well as the project location and its own situation.
“Guangming will have many new offers coming into the market next, and the price limit bid in 2021 will probably be launched in 2022. In contrast, Allianz Shangjing house has no price advantage, there are many competitive products in the region, and Allianz Shangjing house has no obvious advantages in products and lots, so it can\’t sell.” On January 7, Xie Linfeng, general manager of Haibei looking for a house, analyzed to the reporter of the times weekly that the main reason why Allianz Shangjing house was not as good as expected was that there were many competitive products and small competitive advantage.
new house supply blowout
In recent years, Shenzhen housing and Urban Rural Development Bureau has increased supply to alleviate the rising pressure of house prices from the source.
In 2021, a total of 56930 first-hand houses were sold in Shenzhen. Among them, Longgang, Bao’an, Guangming, Longhua and Nanshan are the main supply areas. 8748 new houses are pre sold in Longgang District, 8714 new houses in Bao’an District, 8860 new houses in Guangming District, 9197 new houses in Longhua District and 5992 new houses in Nanshan District.
Under the sharp increase in supply, the trading volume of the new housing market hit a new high. In 2021, the turnover of new houses in Shenzhen was the highest since 2016.
According to the data of Shenzhen real estate information network, 52417 new houses were sold in Shenzhen, a year-on-year increase of 15.5%; The transaction area was 5223240 square meters, a year-on-year increase of 16.4%. Baoan, Longgang, Guangming, Pingshan, Longhua and other districts have the leading trading volume.
2022 will be the supply year of Shenzhen new housing market. According to Shenzhen Zhongyuan Research Center, 143 new sites will enter the market in Shenzhen in 2022. Bao’an and Longgang are major suppliers, with 26 new sites and 23 new sites respectively.
He Qianru pointed out that the supply of new houses in Shenzhen has increased greatly during the 14th Five Year Plan period. It is expected that the supply of new houses in 2022 will be higher than that in 2021, and the trading volume is expected to remain high.
(source: times weekly)
