Sharing the living room, maker roadshow hall, sharing live broadcast room and other complete software and hardware facilities is one of the reasons to attract e-commerce practitioner nurbia abdukadier to start a business in Swan Lake Community in Urumqi Economic Development Zone (Toutunhe District).
More than 280 e-commerce enterprises are gathered in the above communities. They are building an e-commerce entrepreneurship community. Hundreds of "grassroots" anchors live here to bring goods to Xinjiang goodies.
Recently, a reporter from China News Agency met nurbia abuducadier, who has been engaged in e-commerce for more than 10 years, in Swan Lake community. "I came to Swan Lake Community in September 2020 and registered an e-commerce company to sell the characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) of Pishan County, Hotan Prefecture, Xinjiang to all parts of the country through webcast."
She said that here, we can not only use the platform to expand the live broadcasting business, but also join the unified product supply chain, which can almost achieve zero cost entrepreneurship. In addition, there are many like-minded e-commerce entrepreneurs in the community who can exchange and learn from each other.
Nurbia abuducadier also became an e-commerce entrepreneurship mentor in the community, leading more residents of the community to embark on the road of e-commerce. When the reporter saw her, it happened that she was teaching live delivery experience to community residents.
Ma Xintian, head of the community e-commerce service workstation, said: "at present, the community is relying on existing e-commerce resources, coordinating local e-commerce associations and enterprise representatives, cultivating e-commerce live broadcasting professionals and promoting the construction of e-commerce entrepreneurship community."
The reporter saw in the e-commerce entrepreneurship exhibition hall of Swan Lake community that there were characteristic agricultural and sideline products from all over Xinjiang, such as red dates, walnuts and wine. According to the staff, the e-commerce enterprises here mainly focus on rural e-commerce, directly connect with the rural sources of goods in various prefectures of Xinjiang, sell to all parts of the country through the live e-commerce platform, and even go abroad.
In recent years, Xinjiang has continuously optimized the rural e-commerce public service system, improved the rural e-commerce logistics distribution system, encouraged the rural e-commerce model innovation system, and further promoted e-commerce to help rural revitalization. At present, Xinjiang has nearly 60 national e-commerce into rural comprehensive demonstration counties, and live e-commerce has sprung up everywhere.
Huang Rong is the head of new media business of a cultural media Co., Ltd. in Urumqi Economic Development Zone (Toutunhe District). His company's main business includes anchor IP incubation and rural e-commerce. The company has 138 anchor people.
"There is great potential for live e-commerce. There are too many good things in Xinjiang. Delicious food, beautiful scenery and folk customs can be promoted through live broadcasting." Huang Rong said that the company's e-commerce sector is about to start, and plans to cultivate a number of real Three Rural anchor IP with cargo strength to boost the development of live e-commerce in rural areas of Xinjiang.
The data show that in 2020, the total amount of live broadcast commodity transactions in Xinjiang reached 1.22 billion yuan (RMB, the same below), and the number of live broadcast viewers totaled 1.76 billion; From September to November 2021, the total amount of live broadcast commodity transactions exceeded 1.7 billion yuan. The scale of live e-commerce transactions in Xinjiang has maintained rapid growth, driving the economic development of Xinjiang.
(source: China News Network)
