In the future, you can not only go shopping, watch movies and eat at Wanda Plaza, but also buy a car and drive home. On January 8, Wanda Hongqi automobile flagship store, the first new energy vehicle service ecosystem in China, opened its business in Beijing fengke Wanda Plaza. Wang Jianlin, chairman of Wanda Group, and Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., jointly gave 10 Hongqi car keys to 10 in store car buyers. This marks the beginning of the implementation of the strategic cooperation between FAW and Wanda Group. This year, 60 Wanda red flag experience stores will be opened in cities across the country.
The global new energy vehicle market is extremely hot. In 2021, the sales of Shanxi Guoxin Energy Corporation Limited(600617) vehicles will reach 3.4 million, a year-on-year increase of 1.5 times. This year, the sales of Shanxi Guoxin Energy Corporation Limited(600617) vehicles will reach 5 million, accounting for about 20% of the total sales of vehicles. In 2021, the sales volume of pure electric vehicles in Europe was 1.05 million, accounting for 8.5% of the total vehicle sales market, higher than 6.7% in 2020. In 2021, 620000 Shanxi Guoxin Energy Corporation Limited(600617) cars were sold in the United States, an increase of 86.7% year-on-year compared with 332000 in 2020. It can be predicted that new energy vehicles will usher in explosive growth in the next five years. New energy vehicles not only change the traditional automobile manufacturing industry, but also subvert the business model of automobile service industry. New energy vehicles are more like a large-scale consumer electronics product. In addition to some body metal and paint, they also need specialized maintenance. Other services can be solved in the business center. Therefore, the commercial center with closer distance, better environment and more complete commercial supporting facilities will become a new sales and Service Center for new energy vehicles. Since its opening on September 17, 2021, Shenzhen Longgang Wanda Plaza has sold 1037 electric vehicles as of December 31, with an average monthly sales of more than 300
The sales of new energy vehicles in Wanda Plaza is not a simple car sales, but a new car service ecological chain, including service ecology, energy ecology, member ecology, etc. around car sales, after-sales service, new energy and the integration of surrounding industries. Beijing fengke Wanda red flag flagship store, with a business area of more than 1000 square meters, consists of an aboveground Exhibition Center and an underground service area. By using fashion design and high technology, the glorious history of Chinese national brand red flag car is fully displayed. Through the high-tech interactive screen, the “black technology” inside the red flag car is “perspective”. Even the front desk shopping guide has introduced the “virtual digital man” technology, which greatly enhances the scientific and technological interaction of consumers. In the exhibition hall, you can not only see the best-selling models, but also launch the new models that have not yet been listed, as well as the future concept car of red flag. The underground service area is connected with the ground exhibition area. In addition to meeting the functions of new car delivery, test drive, beauty film, second-hand car consignment and light maintenance, you can also fully experience a number of trendy automobile technologies such as automatic parking, automatic car washing and automatic charging. Fengke Wanda red flag flagship store also launched a value-added gift bag worth 10000 yuan for the top 108 car buyers, including free parking, free movie viewing, Baby King experience coupon, and expensive catering coupon and shopping coupon.
The cross-border cooperation between Wanda Group and China FAW on new energy vehicles will be a beneficial attempt of the integrated marketing innovation model of new energy vehicles, and will certainly bring a revolution in automobile sales service.
(source: Economic Observer)
