Independent brands are constantly counter attacking.
The pattern of China’s auto market has changed again.
According to the latest data released by the association, after surpassing SAIC Volkswagen in January this year, Chongqing Changan Automobile Company Limited(000625) 3 month pushed FAW Volkswagen to win the first place in the manufacturer’s wholesale sales list, with sales of 132000 and 122000 vehicles respectively. However, in the manufacturers’ retail sales list in March and the sales list in the first quarter, FAW Volkswagen is still the first.
From the perspective of different camps, the performance of independent brands is quite strong in the list of wholesale sales volume of manufacturers of the ride Association, Byd Company Limited(002594) , Geely Automobile, SAIC GM Wuling, Great Wall Motor Company Limited(601633) respectively ranked 4th, 5th, 8th and 9th However, in terms of joint venture sector, except GAC Toyota and GAC Honda, other joint venture brands basically have a large decline compared with the same period last year. Among them, FAW Volkswagen and SAIC GM both have a decline of more than 30%. In this regard, the passenger association also pointed out that the trading volume of Jilin, Shanghai, Shandong, Guangdong, Hebei and other places were affected by the epidemic. The changes of local sealing management have an impact on the logistics efficiency of complete vehicles and parts, resulting in a large loss of production and retail volume in key areas.
In terms of models, after many months, Wuling Hongguang Mini once again won the first place in car sales with a monthly sales of 419800 vehicles. Previously, Xuanyi, Langyi, corolla, Bora, Suteng and yinglang, which had long been at the top of the list, all fell by more than 30% year-on-year. In this context, Tesla Model 3 (26000 vehicles) and Byd Company Limited(002594) Qin (24000 vehicles) successfully counter attacked, ranking third and fourth in the monthly sales list of cars respectively.
In the SUV market segment, Haval H6, which had been ranked first for many years, sold only 19300 vehicles, falling to No. 4. Tesla Model y, Byd Company Limited(002594) song and Chang’an cs75 sold 39700 vehicles, 26700 vehicles and 22800 vehicles respectively in the first three and March.
Since 2022, the sales volume of Haval H6 has been unstable. The sales volume in the first three months was 33318, 18790 and 19303 respectively, which is far lower than the 41456 set in December last year. The market performance of Tesla Model y has been stable in the last two quarters, and the cumulative sales in the first quarter of this year also ranked first in the market segment. According to time finance, since the delivery of domestic Tesla Model y, it has won the first place in the monthly sales list of SUV segment market twice; It has topped the monthly sales list of high-end SUV market for 6 times. The counter attack of Byd Company Limited(002594) song was mainly due to the strong climbing performance of song plus DM-I after its listing.
In the high-end car market (with a starting price of more than 300000 yuan, the same below), it is still the private plot of foreign luxury brands. Mercedes Benz, BMW and Audi each have two models on the list, all ranking in the top 6 Among the models on the list, except Mercedes Benz E-class, the rest fell by more than 20% year-on-year. The high-end SUV market is another scene. The strong position of “BBA” has been ended. Tesla Model y ranks first, with a year-on-year increase of nearly 300%. The ideal one ranked fourth exceeds Audi Q5, and the velai ES6 ranked sixth exceeds Mercedes Benz GLB.
It is worth mentioning that the sales volume decreased significantly in March, mostly joint venture brands and their fuel models. In this regard, some industry insiders said that this may be because under the same circumstances, independent brands have better resolved the supply chain crisis.
“The shortage of chips and the sharp rise in prices have made many Chinese auto enterprises realize that the supply chain should not rely too much on primary suppliers, but should find suitable chip suppliers in China or independently develop chips, which is a rare opportunity for independent chip R & D manufacturers.” Cui Dongshu, Secretary General of the Federation of passengers, recently issued a document saying that the self-improvement of independent brand car enterprises and the resolution of chip pressure have achieved good results. Due to self-improvement efforts, there are senior leaders of independent car enterprises who rush to chip enterprises, chip suppliers, chip wholesale markets and other links that may obtain chips, bear great responsibilities and suffer great hardships, and ensure independent chip supply.
According to the data of the association, the production of independent brands increased by 29% in 2021, significantly better than the industry performance by 21 percentage points. In 2022, the production of independent brands increased by 24% year-on-year, which is much better than the 18% growth rate of the industry, about 6 percentage points.
