On April 12, tourism stocks rose sharply. As of press time, nearly 10 stocks including Zhang Jia Jie Tourism Group Co.Ltd(000430) , Yunnan Tourism Co.Ltd(002059) , Guilin Tourism Corporation Limited(000978) , Jiangsu Tianmu Lake Tourism Co.Ltd(603136) , Wuhan Sante Cableway Group Co.Ltd(002159) , etc. rose by the limit.
According to the official account of “WeChat’s public address”, the general office of the Ministry of culture and tourism issued a notice on further adjusting the relevant policy of the temporary refund of the quality of the travel service quality in April 11th. The notice pointed out that since 2022, the covid-19 pneumonia epidemic situation has been complex and severe, causing a serious impact on the travel agency industry. In order to implement the decisions and arrangements of the CPC Central Committee and the State Council, do a good job in the “six stability” work, implement the “six guarantees” task, further make good use of the deposit policy of tourism service quality, and support the relief and development of the travel agency industry, the Ministry of culture and tourism has decided that travel agencies can withdraw the deposit in full or postpone payment, and the time limit for making up the deposit is extended to March 31, 2023.
Minsheng Securities pointed out that the Ministry of culture and tourism took many measures to promote the recovery of tourism in the second quarter. It is suggested to pay attention to the four main lines of recovery logic:
(1) high quality target of the hotel at the bottom of the cycle / with stable long-term growth logic;
(2) pay attention to the improvement of the business penetration of ice and snow tourism and the improvement of the surrounding tourism industry;
(3) targets with strong growth fundamentals and incubating new brands and new business formats;
(4) the tax-free sector benefiting from consumption return and consumption upgrading and the human services sector with obvious anti cyclical attributes.
