With the increase of time at home, more and more people began to take "barbecue at home" as one of the choices of home catering, which gave birth to a group of "hidden" gourmets.
On social platforms such as microblog and little red book, many users have exposed their strategies on how to realize the freedom of home barbecue. Among them, "pot circle" barbecue brand frequently appears in the user's blueprint.
A user of a little red book said that as a heavy barbecue lover, in addition to tasting the barbecue shop of restaurant takeout, he often also made his own barbecue. Using pot ring products and barbecue equipment can quickly realize healthy, safe and convenient barbecue at home. Whether it is to improve meals for family members at home during the epidemic or to have a small gathering of three or five friends at ordinary times, consumers can easily form a "barbecue bureau" with the help of pot circles. It can be seen that the pot circle brand has gradually occupied C place among the many choices of DIY self-made barbecue.
Analysts pointed out that the pot circle continues to seize the minds of consumers with innovative full scene coverage and deep penetration of channels for eating at home. Its convenient cooking dishes and convenient community supply have become an important support for the current epidemic supply.
Xiaobai's "Chef" shows his skill and pot circle barbecue is popular
Affected by the epidemic, home scenes have gradually increased, and diversified immersive home experiences have become popular and habits, such as working at home, movies at home, fitness at home, and of course, barbecue at home.
It coincides with the advent of summer, which is the season for barbecue. Many young people practice cooking at home, make barbecue at home, and then show off their skills on social platforms.
There are two types of home barbecue people. One is self-made pie, which is to buy fresh ingredients, marinate and wear strings, and give full play to the chef's skills with free sauce dipping; The other is the efficiency school. They buy special products and supporting equipment for barbecue. A set of equipment is no less than that of restaurant barbecue shop.
According to users' sharing on xiaohongshu, when they barbecue at home, they will choose to go to the pot circle food exchange for one-stop procurement, such as beef and mutton kebabs, steak, streaky pork, chicken wings and other meat products, as well as vegetables and bean products. Most of these products are semi-finished products, which do not need to clean the ingredients and wear strings. They can be directly opened and roasted, making the barbecue simple and convenient. Therefore, the pot circle also allows many families and barbecue lovers to set up a "barbecue bureau" at any time, realizing the freedom of home barbecue and experiencing the fun of self roasting.
Relevant insiders pointed out that the one-stop category supply of pot circle has indeed solved the pain points such as cumbersome preparation of home barbecue, poor taste, lack of heat and diffuse oil smoke to a certain extent.
As we all know, the preparation and processing of ingredients for barbecue at home are the most time-consuming and labor-consuming, such as cleaning, knife changing, pickling, threading and juice mixing, not to mention that few families prepare professional barbecue equipment. The pot circle, which has been deeply cultivated for barbecue for many years, not only provides consumers with exquisite and fresh high-quality prefabricated ingredients, but also provides a full range of prefabricated barbecue solutions, which is the unique home barbecue advantage of pot circle compared with restaurants and takeout.
It is reported that the pot ring food exchange is a set of barbecue, chafing dish, quick food, self hot pot and other products of the whole category of semi-finished prefabricated Kwai brand, currently in the country has more than 8000 community stores, and has APP pot and small programs online channels. According to official data, the barbecue categories in the pot circle include Chinese barbecue strings, such as meat strings, vegetable strings, seafood strings, etc. at the same time, there are also barbecue products, such as palm treasure, pig tongue, thick cut beef upper brain, battle axe lamb chops, filet mignon, family barbecue fish, etc. In addition, in addition to dishes, pot circle stores and online channels also provide barbecue tools such as barbecue stoves, charcoal fires and bamboo sticks.
It is worth mentioning that in order to solve the problem of oil smoke caused by home barbecue, the pot circle also provides the strongest auxiliary barbecue artifact - the pot circle smokeless barbecue pot, which has the functions of both a baking sector and a range hood. It can not only adjust the temperature, but also absorb oil smoke, which effectively improves the smoke and fire caused by barbecue.
In addition, more netizens have explored the hidden recipes and fancy cooking of pot ring products, which are more suitable for the rich and colorful home life. For example, some users share that the "green shrimp slide in the pot circle" provided for home hotpot can also be strung with bamboo sticks, added with seasoning, baked in a charcoal oven, and transformed into "roasted shrimp slide"; More netizens added Henan stewed noodles to the prefabricated cauliflower glue chicken soup to have a "flower glue chicken soup stewed noodles". Even the pot circle officials were amazed at this creative cuisine.
At present, the pot circle has also launched a variety of instant cooking products such as black sugar Ciba, small crispy meat and hand grabbing cakes, which can make healthy snacks at home, which is also quite friendly to many Xiaobai "chefs".
innovation breaks through the encirclement, seizes the mind of consumers and has become an all-round helper of anti epidemic home community kitchen
The reason why pot circle can circle powder consumers is mainly due to its unique innovation mode and exquisite product quality.
Since its establishment, the pot circle has continued to develop product categories covering the whole scene of "eating at home" to meet Lbx Pharmacy Chain Joint Stock Company(603883) diversified family dining table needs. At the same time, the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) omni-channel supply through the pot circle helps consumers buy conveniently, so as to occupy consumers' minds and become an all-round helper for cooking at home.
Specifically, on the one hand, the pot circle occupies the mind with innovative categories. A pot ring user shared that the pot ring product has strong applicability, and there are many methods for one food ingredient. Hot pot, Kwai Chi, one person food, western style food and other subdivision categories are provided besides barbecue, providing a one-stop solution for residents to eat at home. The innovative collocation among major categories, just like Lego, enriches consumers' choice of eating at home and fully adds the fun of consumers' hands-on collocation.
Insiders believe that the pot circle takes the lead in moving prefabricated ingredients to the family table, so that Lbx Pharmacy Chain Joint Stock Company(603883) can also enjoy convenience and fun when cooking at home. Especially in the current epidemic stage, home demand increases and dining out decreases. The big meals and snacks in the pot circle also add the fun of cooking to the home life and meet the taste buds unwilling to be lonely.
On the other hand, the pot ring also won the preference of consumers by virtue of nearby procurement and convenience. Pot circle has a wide range of channel penetration. It has not only opened offline community stores, but also built its own online apps, applets and third-party platforms to create the interconnection of all-channel procurement.
It is reported that the pot circle takes the major community stores as the front warehouse and cooperates with the top ten storage centers nationwide to balance the inventory and transportation capacity of stores and e-commerce platforms. Because of this, Guoquan is one of the few players with such strong channel advantages and community location advantages among the current new retail brands.
Recently, the epidemic has been repeated in many places. Many residents prepare goods for home meals, and the pot circle in the community is one of the choices. According to the feedback of some consumers, the first time they went to the pot circle at the door of their home to buy some prefabricated semi-finished meat rolls, frozen pills and self heating hot pot. These semi-finished products and fast food are easy to store, easy to cook, and the taste is comparable to that of restaurants at an affordable price.
It is reported that in order to help prevent and control the epidemic and ensure supply and price stability, the pot circle has also proposed "pot circle takeout and guarantee supply" nationwide. Among them, the household anti epidemic group purchase list released by Shanghai Consumer Protection Commission has listed food brands such as pot circle, Grand Manor and Bright Dairy & Food Co.Ltd(600597) as guaranteed supply enterprises. Subsequently, Shanghai also announced that it would resume the opening of supermarket stores, main and non-staple food, chain catering and other industries to continue to supply the needs of people's livelihood. Fresh and prefabricated enterprises such as pot circles, Ziyan Baiwei chicken and so on were among them.
With the warm spring flowers blooming, the epidemic will eventually break up and everyone will go out of their homes again. In fact, in addition to meeting the needs of homes, convenient pot circle prefabricated dishes are also suitable for outdoor scenes. They are a good helper for camping and picnic. Many consumers said that the first time the epidemic was unsealed, it was necessary to bring a pot ring for a picnic.
