Cai Xukun boarded the hot search again, this time from a civil ruling.
Recently, according to the China judicial documents network, the two companies of Aidou century applied to the court for property preservation and requested to freeze the bank deposits of more than 64 million yuan under the names of the respondent Cai Xukun and Xinyi Cai Xukun film and television culture studio for a period of one year.
On April 11, Cai Xukun studio issued a statement on its microblog that the incident was a copyright dispute over the two albums of fan and young, and the case is still under trial. That afternoon, Aidou century company replied to the reporter of the daily economic news that at present, the case has not been heard, and I believe the court will make a fair judgment.
Only three years after his debut, Cai Xukun, 23, has become a “top spokesperson” in China’s entertainment industry. According to the incomplete statistics of each reporter, Cai Xukun has more than 20 personal commercial endorsement brands. In 2021 alone, Cai Xukun officially announced 10 endorsements. Qixinbao shows that at present, Cai Xukun has two companies, both of which are film and television studios, both of which are 100% owned by Cai Xukun.
due to the dispute over album copyright rights, Cai Xukun studio was frozen with more than 64 million deposits
Recently, the non litigation property preservation review ruling of Beijing Aidou century culture media Co., Ltd. (hereinafter referred to as Beijing Aidou century), Tianjin Aidou Century Culture Communication Co., Ltd. (hereinafter referred to as Tianjin Aidou century) and Xinyi Cai Xukun film and television culture studio was made public.
The ruling shows that the two companies applied to the court for property preservation and requested to freeze the bank deposits of more than 64 million yuan under the names of the respondent Cai Xukun and Xinyi Cai Xukun film and television culture studio for a period of one year. The court held that the application was in conformity with the law and ruled to freeze the relevant bank deposits.
At noon on April 11, Cai Xukun studio sent a document in response to the relevant dispute with Aidou century company, saying that the case involved in the ruling was a dispute between the two parties over the copyright rights and interests of CAI Xukun’s two albums “fan” and “young”, and said that the case has not been heard at present and is not the judgment document of the people’s Court on the case.
Subsequently, every reporter contacted iqiyi and Beijing Aidou century for details. Beijing Aidou century replied that the company has always respected the spirit of the contract. In order to safeguard its legitimate rights and interests, it filed a lawsuit with the court in December 2021 and applied for property preservation. The court made a ruling on property preservation in January 2022. At present, the case has not been heard in court. I believe the court will make a fair judgment.
Beijing Aidou century is an artist brokerage service provider, focusing on providing artist brokerage business. Tianjin Aidou century is a wholly-owned subsidiary of Beijing Aidou century. According to qixinbao, Beijing Aidou century was founded in 2018. Iqiyi is the largest shareholder behind it. Iqiyi holds 55% of the shares. Among them, Jiang Bin, the chief producer of idol trainee and vice president of iqiyi, is the chairman of Beijing Aidou century.
Every reporter noticed that the artists signed by Beijing Aidou century include nine percent, and CAI Xukun is one of the members of the group. In 2018, Cai Xukun participated in “idol trainee” and made his debut as the center of nine person men’s League of nine, but now nine has been dissolved. In July 2019, Cai Xukun released his first digital album “young”; In April 2021, he released his solo album fan.
cooperation with 27 brands Cai xukuncheng “endorsement top stream”
This is not the first time Cai Xukun has fallen into an economic dispute. In fact, Cai Xukun has been in a lawsuit with Yihai culture, a former brokerage company, for several years.
Through the talent show “idol trainee”, Cai Xukun made a fire, and his commercial value rose with it. Yihai culture believes that CAI Xukun participated in the draft in his personal capacity without ending the contract with the company, which seriously violated the performance brokerage contract between the two sides and caused adverse consequences to the company. It requests the court to judge Cai Xukun to pay 30 million yuan of termination compensation and 15 million yuan of liquidated damages, totaling 45 million yuan.
In the past few years, Yihai culture has sued Cai Xukun for many times. Cai Xukun has been plagued by lawsuits. After becoming popular in the talent show, he chose to set up his own studio.
From the perspective of investment territory, Cai Xukun’s companies are mainly film and television studios. Qixinbao shows that CAI Xukun’s two enterprises are Xinyi Cai Xukun film and television culture studio and Shanghai Cai Xukun film and television culture studio, both of which are 100% owned by Cai Xukun.
As a singing and dancing idol, Cai Xukun has a wave of active fans. As of April 11, the number of followers of CAI Xukun’s microblog was 36.29 million, and most of the likes of each microblog exceeded 1 million. Meanwhile, according to Aiman data, Cai Xukun had 49200 active fans as of April 10. In terms of the age distribution of active fans, Cai Xukun’s fans are mainly in the range of 25-34 years old, accounting for 58.95%, and 26.32% in the range of 35-44 years old.
In the early stage of water injection, of course, there is a component of “Xu Kun”. The official wechat of the Central Committee of the Communist Youth League once mentioned in an article entitled “have you seen a microblog forwarded 100 million times? We studied it and found that things are not simple”. Cai Xukun’s microblog forwarding volume far exceeds the praise volume, and the gap is as high as 95 times, which seems very abnormal. Soon, Beijing police arrested a criminal gang suspected of developing an online app called “star aid” to create fake traffic, which is the driving force behind Cai Xukun’s 100 million microblog forwarding. The people’s daily also issued a document refuting the “traffic chaos” in the entertainment industry. The article is matched with the photo of CAI Xukun.
According to Aiman data, as of February 2022, Cai Xukun had 27 cooperative brands. In fact, since 2018, Cai Xukun’s endorsement ability has been very strong, covering fashion, jewelry, beauty, skin care, 3C, food and other categories. Among them, three brands have cooperated for more than four years. According to the “2020 star high luxury brand influence list” released by the first financial business data center, Cai Xukun ranked first in the list of male stars.
In 2021, Cai Xukun officially announced 10 endorsements, including: De Beers brand spokesperson, Pepsi Cola spokesperson, CPB skin key China brand area spokesperson, Beijing Yanjing Brewery Co.Ltd(000729) spokesperson, Vader brand spokesperson, schwarzkome brand spokesperson, suncut global spokesperson, Qu Chen brand spokesperson, Panasonic beauty spokesperson and zumalone brand spokesperson. On March 11, 2022, Cai Xukun became the spokesman of tide brand.
In addition to commercial endorsement, Cai Xukun’s gold absorption ability in the field of music can not be underestimated. On April 9, 2021, Cai Xukun opened an appointment for his new digital album “fan”, and then became the top one in the number of reservations for QQ music digital album with the total number of reservations exceeding 3.32 million, refreshing the record of the total number of reservations for QQ music platform digital album. As of April 11, the album sales of fan had exceeded 3.3 million copies, the single price was 26 yuan, and the total sales exceeded 85.8 million yuan.
