A “Barbie Q” song made by netizens spread like wildfire on wechat. The dealers of fresh products in the video are busy dealing with the dead lobster. It is difficult to find a way out for fresh products under the condition of short shelf life and repeated logistics in China. Industry insiders told the Securities Daily reporter with practical experience that prefabricated dishes are only the starting point for the breakthrough of the fresh industry. In the follow-up, community group buying, green channel, bubble travel and other joint efforts are needed to finally open up the last kilometer of China’s fresh industry towards consumers’ dining tables.
fresh food industry is damaged and prefabricated dishes are valued
“Barbie Q, Barbie Q, open all Barbie Q and see me straight in tears.” This homemade ballad, combined with the dejected expressions of dead lobsters and dealers of fresh products, has become a true portrayal of the current fresh industry. The reporter of Securities Daily contacted Chen Haojing, a Haojing seafood dealer who produced the video song. The other side said: “just took a video to sing a few homemade ballads, and then put them on the jitter. I didn’t expect to arouse the sympathy of the tiktok industry colleagues.”
Chenhaojing introduced the current difficult situation of the fresh food industry: “the most durable lobster is also dead. It’s OK for the lobster to carry for 7 days, but it can’t wait for the time window of covid-19 quarantine, let alone others. A lobster container is worth 800000 yuan. If more containers are scrapped, the dealers of fresh products will go bankrupt directly.” He added, “now the fresh food industry is more expensive than rare things. Norwegian salmon is quoted at NOK 111 per kilogram. The price can’t hold up at all and has to rise. The same is true for Chilean salmon.”
It seems that China has long predicted problems such as repeated epidemics, poor logistics and expired products. Joyvio Food Co.Ltd(300268) who deeply cultivates fresh and live products such as Chilean salmon will build processing plants in Chile in advance to directly promote the deep processing capacity to the breeding end, which is expected to solve the problem of long-term storage of fresh and live products. On April 8, Wu Shuang, Secretary of Joyvio Food Co.Ltd(300268) board of directors, introduced during a telephone survey conducted by several institutions, “At the end of March 2022, the construction of dumestre, a new processing plant in zone 12 of our company, was completed and entered the trial operation stage. The plant is the first large-scale intelligent processing plant in the region, with an annual processing capacity of 72000 tons. It will be the first slaughterhouse in zone 12 with a land-based overpressure relief temporary pond. At the same time, it has the capacity of slaughtering and deep processing. The company is expected to further reduce costs and increase efficiency.”
Wu Xuanli, vice president of jiawo group, introduced the strategic plan of Joyvio Food Co.Ltd(300268) transforming fresh products into prefabricated dishes to the reporter of Securities Daily: “We have fish segments, diced fish and other fine segmentation products as well as salmon deep-processing brand food. For the international market, ‘Mama Bear’ mainly serves families with babies. At present, it has five SKUs, and the ‘southering’ brand has about eight SKUs. For the Chinese market, ‘greedy bear’ currently has more than 10 SKUs, and the ‘Antarctic song’ brand has about 10 SKUs. Joyvio Food Co.Ltd(300268) major shareholder KB food of jiawo group More than 6000 SKUs, including a wide range of prefabricated dishes, especially those based on Australian lobster, which will greatly enrich the product line of prefabricated dishes. “
fresh food industry needs more efforts to break through
Professor Cao Erbao, vice president and doctoral supervisor of the school of economics and trade of Hunan University, studied and judged the current problem of poor logistics and believed that only relying on prefabricated vegetables could not solve the problem. He analyzed the above situation to the reporter of Securities Daily: “The processing of live and fresh products into prefabricated vegetables can partially prolong the shelf life of live and fresh products, but this measure has not changed the logistics problem caused by the repeated epidemic. According to the observation of our team, many foreign teams of prefabricated vegetables have to stay in the city after entering the suburbs because the inspection and quarantine procedures of the two places have not been properly connected, the corresponding receiving units have not been implemented in the city, and the green channel has not been opened Suburban areas have caused problems such as “heavy traffic jams, large queues of materials, citizens’ inability to buy and enterprises’ inability to deliver” in suburban areas. If we want to deliver prefabricated dishes to consumers, we also need the close cooperation of production enterprises, sales enterprises, logistics enterprises, grass-roots managers and community management committees to make more efforts to open up the last kilometer towards consumers’ dining tables. “
Hunan Xiangjia Animal Husbandry Company Limited(002982) again arranged a truck to send chilled chicken and boxed prefabricated vegetables to Shanghai, which had previously provided Costco with a large number of emergency material packages. Why can Hunan Xiangjia Animal Husbandry Company Limited(002982) get through this last kilometer?
Hunan Xiangjia Animal Husbandry Company Limited(002982) director secretary he Yechun introduced to the reporter of Securities Daily: “Our chairman of the board of directors has a sense of management. We need to take the initiative to break the dilemma from the inside out before we can get a new life. At the moment of the epidemic in Shanghai, the employees of our Shanghai branch did not wait passively for the instructions of the headquarters, but took the time to develop Xiangjia solitaire and Xiangjia kitchens of express regiment, actively connected with the neighborhood committees of each community, and started the journey to break the deadlock.”
He further stated: “Xiangjia Solitaire” connects with the property and security guards of the community, and then connects the group purchase information to the circle of friends to form a snowball community group purchase method. After receiving the information of Xiangjia fresh chickens and ducks purchased by the residents of the community, the head of the community sends the purchase information to 13 Shanghai Xiangjia sales executives. The sales executives feed back the demand information to the distribution center of Xiangjia Shanghai Branch. The distribution center counts the Xiangjia fresh chickens required by the residents of each community For the number of ducks, each community orders more than 80 (80 families), and then use the Xiangjia cold chain distribution special car to ensure that the required chickens and ducks are delivered to the head of each community within 48 hours, and then sent by the head to each household. Among them, the community neighborhood committee, community property, community security and group purchase head all played an important role. They spontaneously organized a team to help us get through the last kilometer. Since April 2, Hunan Xiangjia Animal Husbandry Company Limited(002982) Shanghai Branch has connected more than 300 Shanghai communities with Xiangjia Solitaire, delivering more than 200000 (boxes) of Xiangjia fresh chickens and ducks to Shanghai citizens, with a maximum of more than 30000 (boxes) a day. “P align = “center” residents use wechat Solitaire for group purchase (photo: Hunan Xiangjia Animal Husbandry Company Limited(002982) )
Hunan Xiangjia Animal Husbandry Company Limited(002982) Dong Jiarong, deputy general manager of East China, introduced to the reporter, “Xiangjia Jielong” can directly deliver the fresh products needed by Shanghai residents for poultry consumption to each community within 48 hours. The expressway from Changde to Shanghai and the urban area of Shanghai have opened a green channel for us. We adopt the “bubble travel” mode, and trucks and drivers do not contact anyone else during the transportation process. At present, Xiangjia Food Industrial Park is fully processed and produced, and the supply of Xiangjia fresh chickens and ducks is no problem 。 In the next few days, more than 50000 pieces (boxes) can be supplied to Shanghai every day. “
