affected by the price increase announced by many auto companies, the orders of new energy vehicles were hot before the price increase. At the same time, in the face of rising oil prices, more people also choose to buy new energy vehicles
Since March, affected by the rising price of raw materials, many auto companies have raised the price of new energy vehicles.
At the same time, the outbreaks in many places across the country have also affected the production of automobile enterprises.
The intensification of uncertainties has made the market pay special attention to the sales data and future trend in March.
hot new orders before price increase
On April 11, the Federation of passenger cars released the retail sales of the national passenger car market and the production and sales of new energy vehicles in March.
According to the data, March , national retail sales of passenger cars reached 1579000, a year-on-year decrease of 10.5%; In the first three months of this year, a total of 4.915 million vehicles were retailed, a year-on-year decrease of 4.5%, and the overall trend was lower than expected
Due to the recovery of chip supply, the production and sales in March increased compared with that in February. However, due to the spread of the epidemic, Jilin, Shanghai, Shandong, Guangdong and other places have been affected differently. The change of local management measures has a certain impact on the logistics efficiency and caused great retail losses.
in 3 months, the overall output of passenger cars in China reached 1.823 million, a year-on-year decrease of 0.3% and a month on month increase of 22% although the production of Tesla Shanghai plant, BMW Brilliance Shenyang Dadong plant and other automobile production plants was suspended due to the epidemic, resulting in certain losses, the production and sales growth of the automobile market in March was relatively good due to the gradual improvement of the supply of joint venture chips.
In terms of new energy vehicles, the wholesale sales of new energy vehicles reached 455000 in March, the highest in a single month in the first quarter, an increase of 43.6% compared with 317000 in February. In the first three months of this year, the wholesale of new energy passenger vehicles reached 1.19 million
In terms of retail, the sales volume of new energy passenger vehicles in March was 445000, which was better than that of previous years year-on-year and month on month. From January to March, China retailed 1.07 million new energy passenger vehicles, a year-on-year increase of 146.6%.
in 3 months, nearly 20 new energy vehicle enterprises announced price increases. The association said that affected by the price rise, orders performed well before the price rise
In terms of retail penetration, in March this year, the retail penetration rate of new energy vehicles in China reached 28.2%, 17.6 percentage points higher than the penetration rate of 10.6% in March 2021. The penetration rate was 14.8% in 2021, and it was as high as 22.6% in December last year.
Specific to each market segment, the penetration rate of new energy vehicles in independent brands is 46%, that of luxury cars is 32%, and that of mainstream joint venture brands is only 4.3%
“wanche club” capacity expansion
In March, the diversified development trend of the new energy passenger vehicle market was also more prominent. There were 13 auto enterprises with wholesale sales of more than 10000 in a single month.
of which Byd Company Limited(002594) ‘s leading position is still stable, with sales of 104300 vehicles in a single month ranking first, accounting for 22.92% of the total sales of new energy vehicles, opening the gap with Tesla‘s 38000 vehicles
Tesla and GM Wuling followed with sales of 65800 and 51200 vehicles respectively.
Chery Automobile and gac-e’an also sold more than 20000 vehicles in March, and eight companies including Chongqing Changan Automobile Company Limited(000625) , Xiaopeng automobile, Great Wall Motor Company Limited(601633) , Geely Automobile, Nezha automobile, ideal automobile, SAIC passenger car and Zero run automobile sold more than 10000 vehicles in a single month.
It is worth noting that Zero run cars are squeezed into the ranking with the sales volume of 10059, which is also the first time that Zero run cars have sold more than 10000 cars per month
Amid the “rising” sound in the new energy market, the passenger Federation believes that this year’s rise in the price of electric vehicles is relatively rational and the market heat is not reduced. At present, the impact of the two price adjustments of new energy vehicles is not obvious
As the golden period for the launch of new cars in the conventional sense, the launch of heavy new products from March to April has greatly promoted market popularity and manufacturer sales. Due to the postponement of the Beijing auto show, the most important marketing activity of the year, the rhythm of the new product launch of manufacturers this year is facing an overall adjustment, which is not conducive to the development effect of local auto shows and brings some losses to the dealer’s marketing communication in April. At present, we still rely on streaming media to maintain customers’ enthusiasm for watching cars.
Therefore, for the market trend in April, the China Travel Association predicted that due to the influence of the Qingming Festival and the May Day holiday, the working days of the whole month in April are only 21 days, and the incremental potential of production and marketing is not large. At the same time, due to the impact of the national epidemic, production and marketing are facing uncertainty Shanghai and Jilin province each account for about 11% of the national production, and the current development of the epidemic in Shanghai is unknown. The production of some enterprises in Shanghai is already operating at full capacity, so the production and sales of passenger cars in the core areas will be greatly affected in April. It is expected that the retail sales of cars in April will be significantly lower than that in March
On the other hand, in the current environment, autonomous driving has become the first choice. At the same time, affected by high oil prices, more people will choose to buy new energy vehicles therefore, the Federation of passengers believes that the number of new energy vehicles will maintain a strong growth in April.
