In March this year, Great Wall Motor Company Limited(601633) ( Great Wall Motor Company Limited(601633) . Sh, 02333. HK) sold 100930 new cars, up 43% month on month. Among them, 10535 vehicles were sold overseas, with a year-on-year increase of 30.8%. In the first quarter of this year, Great Wall Motor Company Limited(601633) sold 283500 vehicles and 29322 vehicles overseas. Among them, Great Wall Motor Company Limited(601633) based on lemon, tank and coffee intelligent technology brands, the proportion of models has reached 70.4%, and the proportion of intelligent models has reached 84.5%. On April 10, Great Wall Motor Company Limited(601633) released the production and marketing express of March, disclosing the above data.
Great Wall Motor Company Limited(601633) its brands on sale include Haval, Wei brand, Great Wall pickup truck, Euler and tank. The new brands still under preparation are salon automobile and beam automobile.
Haval is the sales pillar brand of Great Wall Motor Company Limited(601633) . The reporter of China business daily learned that in March this year, the sales volume of Haval brand was 54534, an increase of 29.9% month on month. Among them, 21633 Haval H6 vehicles were sold in June; The monthly sales of Haval dogs are 9313; The monthly sales of Harper beast are 4598.
Euler is a pure electric vehicle brand established in Great Wall Motor Company Limited(601633) 2018, focusing on the female market. According to the production and marketing express, the sales volume of Euler brand was 14264 in March this year. Among them, the monthly sales of Euler good cat was 6374, with a month on month increase of 56.8%. From January to March, 19460 vehicles were sold, and the sales volume of single vehicle increased by 240% year-on-year. Since March this year, 2022 Euler cats have been ordered, with a price range of 127900 ~ 157900 yuan. It is reported that 2022 good cats have launched a new “1 + n” customization mode. Among them, “1” represents the good cat basic model with a range of 400km and 500km. Each range is divided into two configuration versions according to different configurations; “N” is a customized package, including intelligent driving assistance and Morandi optional package. This sales model caters to the personalized car needs of more users.
WeiPai is a benchmark for the upward breakthrough of Great Wall Motor Company Limited(601633) brand, which is undergoing comprehensive renewal. Li Ruifeng, CEO of WeiPai, said at the media communication meeting in March this year that WeiPai has undertaken the mission of the group to rise since its birth, which has driven a number of independent car enterprises to launch an upsurge of independent high-end brands. It is reported that WeiPai’s high-end new energy transformation is an important mission of Great Wall Motor Company Limited(601633) 2022, and “lemon hybrid DHT technology” is one of the keys of WeiPai’s future.
According to the data of production and marketing express, in March 2022, the sales volume of Wei brand was 4755, with a month on month increase of 7.3%. From January to March this year, the cumulative sales volume of Wei brand was 14285, with a steady increase. On March 3, 2022, Wei brand Mocha dht-phev was listed. The reporter learned that, as a master of intelligent DHT and coffee intelligence, mocha dht-phev created a new category of “0 anxiety intelligent electric”, with sales of more than 500 vehicles in March. With the whole stack of self-developed Noh high-level intelligent driving and 204 km wltc ultra long pure electric endurance, it launched the first shot of Wei brand’s impact on the high-end new energy market of more than 300000 yuan. In addition, as the star model of Wei brand coffee series, the popularity of latte DHT has not decreased, and the sales volume has continued to rise. In March, the sales volume reached 2576 units, an increase of 8% month on month.
According to the relevant person in charge of WeiPai, WeiPai will usher in a new year of products in 2022, and will launch dream reversion series, MPV, six seat SUV C01 benchmarking ideal one and coffee series new cars. These new products are the basis for the promotion of WeiPai.
Tank brand is one of the engines of Great Wall Motor Company Limited(601633) sales growth. The tank is a cross-country SUV brand, priced at more than 200000 yuan. It became independent in April 2021, with a sales volume of 84600 in that year. According to the data disclosed by Great Wall Motor Company Limited(601633) 2022 on April 10, the sales volume of tank brand in March this year was 8922, and the sales volume of star product tank 300 increased by 38% month on month. It is reported that the medium and large commercial luxury SUV tank 500 has been officially listed in March this year, and the first batch of vehicles are expected to be delivered in mid and late April. As the first product of tank brand business luxury series, tank 500 may break the “import monopoly” of large displacement off-road SUV and redefine the standard of medium and large-scale business luxury SUV.
Great Wall pickup is the sales champion of China’s pickup market and export for 24 consecutive years. According to relevant data, in March this year, the sales volume of Great Wall pickup truck was 18455, including 14500 Great Wall guns, with a month on month increase of 70.4%, ranking the first in pickup sales. On March 22, another global product of Great Wall gun’s category innovation, fashion commercial pickup diamond gun, was launched. The new car is powered by gasoline and diesel. There are many different versions of two-wheel drive and four-wheel drive, starting from 88800 yuan for gasoline models and 95800 yuan for diesel models. From the past performance, the Great Wall cannon series products have a high degree of market recognition.
It is worth mentioning that the recent situation of epidemic prevention and control in Shanghai and other places is severe and complex, and the automobile industry is also facing a major test.
The reporter noted that on April 11, the data released by China Automobile Industry Association showed that in March 2022, China’s automobile production and sales were 2.241 million and 2.234 million respectively, a year-on-year decline of 9.1% and 11.7% respectively, and a month-on-month increase of 23.4% and 28.4% respectively. Among them, the sales volume of passenger cars in China in March this year was 1.864 million, a year-on-year decrease of 0.6%.
The relevant person in charge of the China Automobile Association said that in March this year, there were many outbreaks in China, the difficulties of market players increased significantly, the smooth economic cycle encountered some constraints, and the new downward pressure further increased. From the perspective of automobile supply side, the shortage of chips has not been significantly alleviated. The price of raw materials for power batteries has risen rapidly, further pushing up the manufacturing cost of enterprise products. The production and operation activities of automobile enterprises have been affected to a certain extent, and the overall situation is less than expected; From the perspective of automobile consumption, the consumption momentum is obviously insufficient, showing a certain decline compared with the same period.
Great Wall Motor Company Limited(601633) relevant person in charge told reporters that at present, affected by the epidemic in Shanghai, Jiangsu, Jilin and other places, Great Wall Motor Company Limited(601633) many parts suppliers have been affected, resulting in limited factory capacity Great Wall Motor Company Limited(601633) is working with supply chain partners to actively solve relevant problems and try to minimize the impact.
