The price increase of new energy vehicles will be late, but will not be absent.
The rise in the price of raw materials and the impact of the epidemic on automobile production, and the price rise of new energy vehicles continues.
Weilai, who previously said that it would not increase the price, announced that the starting price of es8, ES6 and ec6 models will be increased by 10000 yuan from May 10, 2022; The starting price of et7 / et5 remains unchanged.
The price of battery rental service will also be increased. In terms of baas battery rental price, the rental service fee of long-life battery pack battery is adjusted from 1480 yuan / month to 1680 yuan / month; The rental service fee of standard battery pack battery remains unchanged at 980 yuan / month.
Users who have purchased cars are not affected by this adjustment. The price of the battery pack is adjusted to 9800 yuan / year; The price of flexible monthly upgrade remains unchanged at 880 yuan.
Since the beginning of this year, the prices of new energy vehicles have been raised one after another, and Weilai is a relatively late one.
At the financial report meeting on March 25, Li Bin, chairman of Weilai, once said that there was no idea of price increase at present, "but there will be some annual product improvement plans this year, and then judge the price policy and strategy according to the price of raw materials in the market." For more information, please stamp
The price range of Weilai is relatively high and the price increase range is relatively restrained. The original price of the three models planned to increase is 378 Hainan Haiyao Co.Ltd(000566) 000 yuan, and the price increase range of 10000 yuan is about 1.77% - 2.65%.
At present, the new energy vehicle brands with rising prices have covered all price segments.
Since March, Tesla has raised the prices of some domestic model 3 and model y models for three consecutive times, among which the price of domestic model y high-performance version has increased by 30000 yuan in just a few days; The price increase range of Xiaopeng automobile is 1010020000 yuan; Ideal car raised the price of ideal one by 11800 yuan; SAIC GM Wuling also announced that the prices of Wuling Hongguang Mini EV and other three models increased by 4000 yuan to 8000 yuan respectively. In addition, Byd Company Limited(002594) , gac-e'an and other auto enterprises also raised prices to varying degrees.
The cost pressure of new energy vehicle enterprises mainly comes from two aspects: power battery and chip. The former is restricted by lithium resources and the price rises, while the latter, especially the supply chain of basic chips, is blocked. In terms of power battery, the price of lithium carbonate per ton has increased from 60000 yuan to 500000 yuan, and the theoretical cost of each 50kwh vehicle will increase by 13000 yuan (iron lithium battery) / 15000 yuan (ternary battery). The bulk purchase of basic chips has also affected the gross profit margin of Weilai and other auto enterprises.
In 2021, Weilai's gross profit margin of the whole vehicle is relatively competitive among the new forces of vehicle manufacturing, which is 20.1%, closely following the 20.6% of the ideal vehicle and exceeding the 11.5% of Xiaopeng, but there is still a certain gap compared with the 30.6% level of Tesla. Considering the price rise of raw materials, Weilai's gross profit target for the whole vehicle this year is set at 18% - 20%.
At present, the market demand side of new energy vehicles has not been affected by the price rise, but the supply chain challenge is still severe.
The first quarter transcripts disclosed by auto companies were generally bright, of which 9985 new cars were delivered by Weilai in March, a year-on-year increase of 37.6%; 25800 new cars were delivered in the first quarter, with a year-on-year increase of 28.5%, but it fell in the ranking of new forces.
The recent epidemic has also brought significant impact. Weilai announced on April 9 that since March, due to the epidemic, the company's supply chain partners in Jilin, Shanghai, Jiangsu and other places have stopped production one after another, which has not been restored yet.
Affected by this, Weilai vehicle production has been suspended. Due to the above reasons, many users will delay the delivery of their vehicles in the near future. For more information, please stamp
Previously, Zhiji automobile Shanghai factory, SAIC Volkswagen and other factories also implemented closed management in March. Jilin, an important industrial town, has also been greatly affected by the epidemic recently.
At the electric vehicle hundred people's meeting held not long ago, he Xiaopeng, chairman of Xiaopeng automobile, said in a media interview that the epidemic affected many important cities in the automobile industry chain, and local blockades were produced in many parts of the country, which was a great blow to the automobile industry chain. Chinese automobile companies can't stick to it for a long time in such an environment.
In this context, the market has different expectations for the sales of new energy vehicles this year. Optimists see it as high as 5.5 million or even 6 million, while conservative voices believe that the sales will be less than 5 million.
