On the morning of April 9, two major brands of Chinese Dance Poetry Drama and Chinese rice wine joined hands in Beijing, and “only this green” and Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) launched the joint brand of “only this green and only this jade”.
Song Shuyu, President of China Wine Industry Association, and Xu Mingguang, former vice mayor of Shaoxing and President of Shaoxing yellow rice wine industry association, attended the press conference. China Oriental performing arts group and China Shaoxing Rice Wine Group signed a strategic cooperation agreement. In the future, the two sides will empower each other in promoting Chinese culture and national brands.
It is understood that the joint brand is the ingenuity of brewing masters. The raw materials are glutinous rice from the green base, wine medicine handed down from generation to generation and unique Jianhu Jiashui; The brewing process adopts the ancient method, including making wine and medicine in summer, making wheat koji in autumn, brewing in the beginning of winter and pressing wine in the beginning of spring. The whole process lasts for more than 280 days, and only one season of wine is brewed a year, and it takes a long time to experience before it is sold out of the warehouse.
Song Shuyu, President of China Wine Association, said that Shaoxing yellow rice wine group and China Oriental performing arts group are married. Both are state-owned enterprises, shoulder the responsibility of carrying forward Chinese culture, and have their own unique advantages and culture. In the future, they will empower and achieve each other, and launch more joint brands representing Chinese culture and loved by consumers.
Jing Xiaoyong, party secretary and chairman of China Oriental performing arts group, said that the cooperation between Oriental performing arts group and Shaoxing rice wine group is the best combination of national quintessence culture and reflects cultural confidence and road confidence.
Sun Aibao, chairman and party secretary of China Shaoxing rice wine group, expressed the fate of this cooperation with “four predestination” — predestination to meet thousands of miles, predestination to meet thousands of years, predestination to meet quintessence, predestination to meet life. He said that the picture of thousands of miles of rivers and mountains is one of China’s top ten famous paintings, and Shaoxing yellow rice wine is made in China for thousands of years. They have similar temperament and charm, and are both classics condensed by years. In the dance poem drama “only this green”, we see the beauty of Chinese traditional culture and the full confidence of Chinese culture.
