According to credit China website, Ningbo Ningbo Peacebird Fashion Co.Ltd(603877) e-commerce Co., Ltd. was fined 20000 for suspected false publicity recently.
The punishment shows that on October 10, 2021, Ningbo Ningbo Peacebird Fashion Co.Ltd(603877) e-commerce Co., Ltd. sold a fur vest on the shelves of Ningbo Peacebird Fashion Co.Ltd(603877) official flagship store on Taobao platform, and the main page of the publicity was marked with: “light luxury” Ningbo Peacebird Fashion Co.Ltd(603877) fur vest coat female 2021 new winter style real fox fur young fur (hereinafter referred to as fox fur vest), The tag of the fox vest involved in the case was not uploaded on the details page of the product. In fact, the qualification certificate of the fox fur vest is printed with the words “Product Name: luxury fur vest, fabric material: raccoon dog fur , production unit: Ningbo Peacebird Fashion Co.Ltd(603877) “. The material publicity is inconsistent with the actual fabric.
Up to the time of the crime, this fox fur vest has sold 6 pieces in total, with a total sales of 1506252 yuan , which is out of stock. After the incident, the party concerned has corrected the title of the main page of the online store. The parties involved in the sale of fox fur vest pages are self edited and published, and the advertising expenses cannot be calculated.
The investigators believed that the main page title of Ningbo Peacebird Fashion Co.Ltd(603877) official flagship store of Party’s Taobao platform published the advertising content of “light luxury” Ningbo Peacebird Fashion Co.Ltd(603877) fur vest, real fox hair, etc., while the actual fabric material of the product was raccoon dog fur , which belongs to cheating with false or misleading content within the meaning of item (5) of paragraph 2, Article 28 of the advertising law of the people’s Republic of China Other situations that mislead consumers in view of the fact that the parties actively cooperate with the investigation and timely rectify the title suspected of false publicity, the operation time is short, so it is suggested to reduce the punishment. Order the party concerned to immediately stop publishing illegal advertisements, and suggest that the punishment of the party concerned be reduced and a fine of 20000 yuan be imposed.
Ningbo Peacebird Fashion Co.Ltd(603877) seems to be in turmoil from time to time.
In 2021, a small original clothing brand in China complained on Weibo that Ningbo Peacebird Fashion Co.Ltd(603877) a clothing design completely copied its products, and even the positions of buttons and bows were the same, which was “1:1” plagiarism. Subsequently, a reporter inspected Ningbo Peacebird Fashion Co.Ltd(603877) store and found that the goods involved in plagiarism had been taken off the shelves.
previously, some netizens sorted out that Ningbo Peacebird Fashion Co.Ltd(603877) is highly similar to many clothing brands , including unalloyed, Moussy, offwhite and other well-known brands at home and abroad.
Image source: screenshot of shell finance video of Beijing News
In the eyes of some netizens, Ningbo Peacebird Fashion Co.Ltd(603877) “the price is not cheap and there are often plagiarism incidents”, so it is not uncommon to be punished this time; But some netizens think it doesn’t matter, “where is there real fur now”
According to the 2021 annual performance report released by Ningbo Peacebird Fashion Co.Ltd(603877) government, its operating revenue in 2021 was about 10.921 billion yuan, a year-on-year increase of 16.34%; The net profit attributable to the shareholders of the listed company was about 677 million yuan, a year-on-year decrease of 4.99%.
It is worth mentioning that in recent years, Ningbo Peacebird Fashion Co.Ltd(603877) has labeled itself young and fashionable, according to Zhongxin Jingwei. In the annual report, the company said that it “adheres to the interpretation of young fashion and trends and a new interpretation of Chinese culture”. Accordingly, Ningbo Peacebird Fashion Co.Ltd(603877) also chose stars familiar to young groups to expand their popularity : in recent years, Ningbo Peacebird Fashion Co.Ltd(603877) has successively signed famous artists and athletes such as Wang Yibo, Ouyang Nana and Yang Qian as spokesmen, and the marketing expenses have also increased.
According to the financial reports of the past five years, the sales expenses of Ningbo Peacebird Fashion Co.Ltd(603877) increased from 2.449 billion yuan in 2017 to 3.949 billion yuan among them, the cost of advertising increased from 254 million yuan to 526 million yuan. Meanwhile, R & D expenses rose from 87.08 million yuan to 152 million yuan
According to the official website of the Ningbo Peacebird Fashion Co.Ltd(603877) nest home and other brands, It has more than 4600 physical stores in 31 provinces, cities and autonomous regions across the country.
