Bear Electric Appliance Co.Ltd(002959) ( Bear Electric Appliance Co.Ltd(002959) ) the annual report of 2021 was released on the evening of April 8. The company achieved an operating revenue of 3.606 billion yuan, a decrease of 1.46% over the same period in 2020; The net profit attributable to the shareholders of the parent company was 283 million yuan, a decrease of 33.81% over the same period in 2020. The company plans to distribute a cash dividend of 6.00 yuan (including tax) to all shareholders for every 10 shares.
Bear Electric Appliance Co.Ltd(002959) is a “creative small household appliances + Internet” enterprise that takes the independent brand “Little Bear” as the core, uses Internet big data to carry out the R & D, design, production and sales of creative small household appliances, and deeply integrates the product sales channel with the Internet. The company has rich product categories. At present, more than 60 product categories and more than 500 product models are sold. The products are used for children, young people, middle-aged and elderly people and different scenes of their life and work. During the double 11 days of 2021, the company won the first place in sales of tmall platform in seven categories, including egg boiler, yogurt machine, electric lunch box, electric oven, egg beater, spitting driver and toast stove; Seven categories, including egg boiler, yogurt machine, electric lunch box, electric oven, egg beater, sandwich machine and medicine frying pot, won the first place in sales on JD platform.
Bear Electric Appliance Co.Ltd(002959) said that last year, in the face of the pressure of the gradual decline of the “housing economy” caused by the epidemic, the continuous rise of raw material prices and the shortage of chips, the company actively sought change and grew and changed under the pressure. On the one hand, we always adhere to the user value orientation and continue to explore in the user field in order to provide users with better high-quality products; Tiktok and other Kwai Chung, on the other hand, actively expand the new channels of communication such as jitter and fast hand, and build up a brand short distance video content through the layout of the brand live video, and deliver brand value, and establish communication bridges with users in various ways.
Driven by technological innovation, through the introduction of high-end talents, organizational change, the company constructs the current, medium and long-term hierarchical R & D system, optimizes the product development process, and creates a rigorous and agile R & D quality control system. In terms of category development, focus on mainstream products and just needed categories, start from the needs of users and scenarios, grasp the pain points of users through user research, and do targeted technical research and technological innovation. In terms of subdividing categories, we focus on consumers, give full play to the advantages of industrial design, and constantly explore new categories in terms of energy conservation, environmental protection, health, health preservation and intelligent concept points.
