Recently, China China Minsheng Banking Corp.Ltd(600016) Hefei Branch officially launched “Wanmei life card”.
According to Kong Qinglong, President of China Minsheng Banking Corp.Ltd(600016) Hefei Branch, China Minsheng Banking Corp.Ltd(600016) Hefei Branch has given full play to its characteristic business advantages and served Anhui’s economic and social development with high quality since its establishment, creating a leading local brand of “bond bank” and “small and micro bank”. The release of “Wanmei life card” is an important exploration for China Minsheng Banking Corp.Ltd(600016) to cooperate closely with Anhui UnionPay and Anhui bank merchants, and with hejiafu, Hongfu, Chaogang, Linji, Anhui Andeli Department Store Co.Ltd(603031) and other large supermarkets and retail brand merchants in the province China Minsheng Banking Corp.Ltd(600016) will use science and technology to empower, deepen digital transformation, practice Inclusive Finance, provide “Wanmei” services and experience of “purchase, play and enjoy” to Anhui residents, work with all parties to build a more prosperous, orderly and open cooperative ecosystem, form a strong joint force in promoting high-frequency consumption of local residents, and pool wisdom and contribute to the construction of a modern and beautiful Anhui.
Zhang Qiang, general manager of China UnionPay Anhui Branch, said that the China Minsheng Banking Corp.Ltd(600016) launch of “Wanmei life card” followed the important development idea of building a bank card financial service ecosystem, and formed a linkage with the platform service of cloud flash payment app based on the principle of “convenience, innovation, wide coverage and high frequency”, which is another innovative practice to promote the digital upgrading of payment services of both sides.
The issuance and promotion of “Wanmei life card” has further enriched the consumption scenarios of cardholders and made digital payment more beneficial to people’s livelihood. Liu Zhu, general manager of UnionPay business Anhui Branch, introduced that UnionPay business Anhui Branch will actively provide high-quality and characteristic merchant resources, give full play to its digital marketing service ability, and help China Minsheng Banking Corp.Ltd(600016) cardholders enjoy high-quality preferential rights and interests services.
The “Wanmei life card” launched this time is named from Anhui Province for short, which is homonymous with “perfect”. The card name of “Wanmei life” implies the vision of a better life for the people of Anhui. The bank card configures a variety of rights and interests for consumers, such as comprehensively exempting the annual fee of the card, wechat instant messaging service fee, inter-bank withdrawal fee, etc., and provides cardholders with exclusive rights and interests such as card opening gift, standard gift, monthly gift and birthday gift, so that consumers can save more and save more. The bank card also adopts the UnionPay cloud flash payment channel. Consumers can bind the card through the cloud flash payment app to query and write off consumption vouchers, pay with one click and enjoy discounts. Through innovative cooperation between banks and UnionPay, we will further facilitate the card consumption scenarios of local residents and make digital payment better serve the people’s livelihood.
China Minsheng Banking Corp.Ltd(600016) Hefei Branch specially invited the first batch of experience officers of “Wanmei life card” to the site. Combined with the card experience, the experience officers believe that the “Wanmei life card” provides local residents with exclusive consumption rights and interests. The consumption scene is close to residents’ daily life, covers a wide range of merchants, and the rights and interests can be cashed conveniently and close to the people, which truly reflects the card attribute of “Lexiang business supermarket”.
At the scene, China Minsheng Banking Corp.Ltd(600016) Hefei Branch awarded licenses to representatives of hejiafu, Hongfu, Chaogang, Linji, Anhui Andeli Department Store Co.Ltd(603031) and other key cooperative merchants.
As of the same day, China Minsheng Banking Corp.Ltd(600016) Hefei Branch “Wanmei life card” has signed about 20 cooperative merchants, covering nearly 1500 stores, with 4300 cards issued in less than a month’s experience period. “Looking forward to the future, we will firmly adhere to the service concept of ‘customer-centered’, continue to focus on high-frequency life scenes such as’ clothing, food, housing, transportation, tourism, shopping and entertainment ‘, combine digital finance, merchant supermarket, catering and entertainment and other business forms, deeply integrate financial technology with residents’ consumption, constantly upgrade the service system of’ Wanmei life card ‘, and create a professional, characteristic and warm high-frequency consumption service platform for local residents. ” China Minsheng Banking Corp.Ltd(600016) Hefei branch official said.
