On April 7, Tencent’s mobile E-sports content platform “Penguin E-sports” issued a delisting announcement, announcing that due to the change of business development strategy, Penguin E-sports will terminate its operation at 23:59 on June 7, 2022. Many people expressed surprise at the news. Some people in the industry also expressed concern about the trend of E-sports live broadcast and game live broadcast. Where will the industry go in the future?
The operation was terminated on June 7
According to public data, Penguin E-sports was established in July 2016 and launched by Tencent in cooperation with QQ mobile games and Tencent mutual entertainment. It is a platform of Tencent that focuses on connecting E-sports ecology.
According to the announcement released by Penguin e-sports, due to the change of business development strategy, Penguin E-sports related products, including Penguin E-sports (including its web side, APP side, PC side, TV side, H5 and wechat applet) and Penguin E-sports live broadcast assistant (including its web side, APP side and PC side) will terminate operation on June 7, 2022; From now on, the registration of new users, the entry of new anchors and new associations will be stopped, and the recharge will be closed.
In addition, the announcement also states that the entry agreement signed by Penguin E-sports with the anchor and the main body involved in the guild will be terminated on June 7, 2022, but Penguin E-sports will continue to settle and pay the anchor income as of June 7, 2022 in accordance with the relevant agreement between the anchor (including the guild, if any) and Penguin E-sports.
On the microblog, the well-known anchor of penguin E-sports also released relevant statements. Recently, @ Han paoran, with 7.56 million fans, posted a message on his microblog announcing that he would leave Penguin E-sports. Then, big V @ commentary bottle and @ Ag moonlight light also successively expressed their farewell speeches on his microblog. It is understood that these anchors will be transferred to Kwai Chi, fighting fish, tiger teeth and other platforms.
Zhang Yi, CEO of AI media consulting, told reporters that the exit of penguin E-sports must have been considered as a whole. It is the layout of Tencent’s internal resource integration and will not have much impact on its overall business. “Tencent has a big voice in China’s mobile game market. At present, the e-sports market is basically safe for Tencent, so there is no need to keep the poorly managed Penguin E-sports.”.
Where will the industry go in the future
As everyone knows, in the field of live broadcast, Tencent also has Kwai Tai, fighting fish, B station, fast hand and other platforms. In particular, Betta and tiger teeth are among the best in the live game industry, but their net profits fell sharply last year.
Betta’s profit turned from profit to loss last year. In 2021, the total revenue was 9.165 billion yuan, a year-on-year decrease of 4.55%; The net loss was 620.2 million yuan, and the net profit in the same period in 2020 was 404.7 million yuan. While Huya increased its income without increasing its profits. Last year, its total income was 11.351 billion yuan, a year-on-year increase of 4%; The net profit attributable to Huya was 584 million yuan, down 33.93% from 884 million yuan in the same period last year.
Has the game live broadcast, which has always been considered to be very profitable, stopped? Some people believe that due to the influence of the edition number and the general environment, the industry really needs to be more standardized and more orderly competition in order to develop better.
Luo Juehui, the relevant person in charge of Guangdong E-sports Association, previously said in an interview with the reporter of Yangcheng Evening News that there is always a misunderstanding in the society, which equates E-sports with online games, but in fact, E-sports is not only online games, nor “collective playing games”, and online games are only one of the e-sports equipment. Luo Juehui pointed out that the State Sports Administration has long approved the inclusion of E-sports as a formal sports competition. The 2018 Jakarta Asian Games will include E-sports as a performance project. On December 16, 2020, the OCA announced that E-sports will become the official competition of the Asian Games and participate in the 2022 Hangzhou Asian Games.
Zhang Yi believes that E-sports belongs to sports, which is a competition of intelligence and physical strength between people using electronic equipment as sports equipment. For example, UAV competition, Siasun Robot&Automation Co.Ltd(300024) competition and so on all belong to the category of E-sports. The development of E-sports is still in the initial stage. It will go through various processes, and there will be the possibility of elimination and reshuffle. It should be pointed out that the industry needs to find a development path to realize sports and industrialization, so that E-sports can be more popular.
