On April 9, the two major brands of Chinese Dance Poetry Drama and Chinese rice wine joined hands in Beijing, and “only green” and Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) launched the joint brand of “only green and only jade”.
Song Shuyu, President of China Wine Industry Association, Xu Mingguang, President of Shaoxing yellow rice wine industry association, and Jing Xiaoyong, party secretary and chairman of China Oriental performing arts group attended the press conference. Sun Aibao, Secretary of the Party committee and chairman of China Shaoxing rice wine group, made a video speech. Gao AI, deputy secretary of the Party committee and general manager of China Oriental performing arts group, and Xu Dongliang, deputy secretary of the Party committee and Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) general manager of China Shaoxing Rice Wine Group signed a strategic cooperation agreement on behalf of the two sides. In the future, the two sides will empower each other in promoting Chinese culture and national brands.
“Just green” is a joint film jointly launched by the Palace Museum, Oriental performing arts group and People.Cn Co.Ltd(603000) and became a hot “out of the circle” at this year’s Spring Festival Gala. In particular, the “green waist” in the play has become the symbol image of the out of the circle.
At the signing ceremony, Oriental performing arts group and Shaoxing yellow rice wine group released the two co branded “only green and only jade” – Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) “national brewing 1959 jade”. The wine is packaged in a green Chinese porcelain bottle, which has the same color as only green. It contains 20-year-old Shaoxing handmade yellow rice wine from Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) central wine warehouse.
Song Shuyu, President of China Wine Industry Association, said that Shaoxing yellow rice wine group and China Oriental performing arts group are married. Both of them are state-owned enterprises, shoulder the responsibility of carrying forward Chinese culture, and have their own unique advantages and culture. In the future, they will empower and achieve each other. They hope to launch more joint brands representing Chinese culture and loved by consumers.
Xu Mingguang, President of Shaoxing rice wine industry association, said that Shaoxing rice wine is known as the most cultural wine in China and suitable for the physique of Chinese people. In the new era, how to tell the story of Shaoxing yellow rice wine and make more consumers accept and like it is a major topic. Thousands of miles of rivers and mountains are only green, thousands of years of national brewing is only jade, the combination of traditional Chinese painting and national brewing, and the national tide empowers the quintessence of the country. This is the best way to spread and tell good Chinese stories together.
Jing Xiaoyong, party secretary and chairman of China Oriental performing arts group, said that Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) is a popular national brand. This cooperation is the best combination of national quintessence culture, integrating culture into products and empowering brands with art, so as to inject long-lasting artistic vitality into the profound and distant Chinese culture. In the future, where will the performance of “only this green” go, where will Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) accompany, and jointly promote the quintessence of Chinese culture.
Sun Aibao, party secretary and chairman of China Shaoxing rice wine group, expressed the fate of this cooperation with “four predestination”. “We are destined to meet for thousands of miles, thousands of years, quintessence of Chinese culture and life. The painting of thousands of miles of rivers and mountains is one of the top ten famous paintings in China, and Shaoxing yellow rice wine is made in China for thousands of years. Both of them have similar temperament and charm and are classics condensed by years. In the dance Poetry Drama” only this green ” We have seen the beauty of Chinese traditional culture and the confidence of Chinese culture. Since ancient times, yellow rice wine has been the yeast of culture and art. Through cross-border integration and cultural empowerment, Shaoxing yellow rice wine group and Oriental performing arts group have joined hands to explore the core value of cultural IP, explore more emotional connection between yellow rice wine and modern consumers, jointly promote the penetration of traditional excellent culture into life, and strive to create a new wave of domestic classics. “
In recent years, Shaoxing yellow rice wine group has carried out inheritance and innovation at the same time. This Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) “only green and only jade” is brewed on the basis of adhering to the ancient method and integrating the power of modern science and technology. The wine is amber in color, rich in aging aroma, round in taste and long aftertaste, reaching the best comfort after drinking.
