On April 8, Huafa Industrial Co.Ltd.Zhuhai(600325) ( Huafa Industrial Co.Ltd.Zhuhai(600325) ) released its annual report for 2021. The company’s operating revenue, net profit and sales increased steadily against the trend. During the reporting period, the company adhered to the development strategy of “based on Zhuhai and facing the whole country”, the business scale increased steadily, and the total operating revenue was 51.241 billion yuan; The net profit attributable to shareholders of listed companies was 3.195 billion yuan, a year-on-year increase of 10.09%; The annual payment collection amount was 70.732 billion yuan, a year-on-year increase of 32.3%; Earnings per share was 1.34 yuan, a year-on-year increase of 15.52%.
At the same time, Huafa Industrial Co.Ltd.Zhuhai(600325) since its listing, has accumulated dividends for 17 times, totaling 5.033 billion yuan. In 2021, it is proposed to distribute cash dividends of RMB 460 for every 10 shares to all shareholders, with a total of RMB 974 million proposed to be distributed.
Recently, with steady operation and continuously improving market competitiveness, Huafa Industrial Co.Ltd.Zhuhai(600325) ranked 14th on the list of “top 100 Chinese real estate enterprises in 2022” (sponsored by China Enterprise Evaluation Association, Real Estate Research Institute of Tsinghua University and Beijing Zhongzhi Information Technology Research Institute), up 18 places year-on-year; It ranked 20th in the list of “top 500 comprehensive strength of real estate development enterprises” (sponsored by China real estate industry association and Shanghai E-House Real Estate Research Institute), up 41 places year-on-year. The company ranked among the top 20 for the first time on the two lists, which fully reflects the affirmation of authoritative real estate industry research institutions on the comprehensive strength of the company. In addition, Huafa Industrial Co.Ltd.Zhuhai(600325) has been ranked among the “Fortune 500” in China for seven years, and jumped to 228Th place in 2021, up 68 places from 2020. The enterprise positioning of “China and the United States” is becoming more and more solid.
product-oriented marketing, sales growth contrarian
Under the covid-19 epidemic and the continuous regulation and control of the real estate industry, Huafa Industrial Co.Ltd.Zhuhai(600325) tackled difficulties and broke through the encirclement against the trend. It insisted on focusing on products, marketing and sales with both hands, achieving sales of 121.89 billion yuan and a sales area of 4.688 million square meters, ranking firmly in the 100 billion camp. According to Kerui’s list, the company ranks 32nd in the sales list of Chinese real estate enterprises, up 2 places from 2020, and its position in the industry is further consolidated.
The company regards products as an important guarantee to maintain its core competitiveness, closely follows the changing trend of the market and constantly strengthens product quality. On the one hand, attach great importance to soil storage quality from the land acquisition stage. We will unswervingly continue to cultivate the Great Bay area of Guangdong, Hong Kong, Macao, the Yangtze River Delta, the coordinated development area of Beijing, Tianjin and Hebei and the Yangtze River economic belt. In addition to Zhuhai base camp, a large number of real estate projects are located in first and second tier cities such as Shanghai, Nanjing, Guangzhou, Wuhan, Xi’an and Beijing.
In terms of marketing, we should take simultaneous measures to stimulate sales. Offline closely follow the changes of market demand, accurately implement policies according to time and place, and break through key and difficult projects; Online marketing gives full play to the advantages of we media matrix such as HUAFA Yousheng, HUAFA real estate link and Huafa Industrial Co.Ltd.Zhuhai(600325) video number, and the penetration of product and brand publicity has been greatly enhanced.
“three red lines” turn green after reaching the standard, and the credit rating remains “AAA”
Huafa Industrial Co.Ltd.Zhuhai(600325) through measures such as comprehensively speeding up the payment collection, optimizing the financing structure and controlling the rhythm of investment and expansion, continuously optimize relevant financial indicators and improve the safety factor. It will be promoted to a “green” real estate enterprise within one year. The scale of interest bearing debt of the company decreased steadily, with a year-on-year decrease of 10%; The interest bearing debt structure was significantly optimized, and the short-term debt decreased by about 40%, laying a more solid foundation for the high-quality development of the company.
During the reporting period, the company paid strong attention to sales collection, with the annual collection amount of 70.732 billion yuan, a year-on-year increase of 32.3%; The new financing is mainly long-term low-cost financing, the financing structure is continuously optimized, and the financing cost is further reduced; Newly increased the amount of 5 billion yuan of small public rental bonds, and successfully ranked among the issuance of 10 billion housing rental REITs products; Adhere to prudent and steady investment strategy, accurately grasp the rhythm of investment and expansion, and obtain a number of high-quality projects in core cities such as Nanjing, Zhuhai, Chengdu and Xi’an in 2021.
Based on the steady development and long-term credit status of the company, authoritative credit rating agencies such as zhongchengxin international credit rating Co., Ltd. and united credit rating Co., Ltd. maintained the main credit rating of Huafa Industrial Co.Ltd.Zhuhai(600325) 2021 as “AAA”, the rating outlook was stable, and the related debt rating was “AAA”.
multi business coordinated development “one core and two wings” accelerated take-off
In recent years, Huafa Industrial Co.Ltd.Zhuhai(600325) actively practiced the business strategy of “one core and two wings”, took the residential business as the core, continued to optimize the commercial operation and the two wings of the upstream and downstream industrial chain, and has become a competitive comprehensive real estate operator.
During the reporting period, the company anchored its main business and efficiently promoted regional integration, forming a “4 + 1” new control pattern in Zhuhai, South China, East China, North China and Beijing. As of December 31, 2021, the company has been stationed in nearly 50 major cities in China, such as Shanghai, Guangzhou, Beijing, Wuhan and Nanjing. During the reporting period, the company developed 119 investment projects, with a total construction area of more than 21.7 million square meters, and the national layout continued to be consolidated.
While adhering to the main business of real estate development, it has expanded horizontally with relevant diversified business forms such as commercial real estate, and created benchmark commercial brands such as “HUAFA Shangdu”. In 2021, HUAFA business opened six key projects in Zhuhai, Taicang, Weihai, Zhongshan, Wuhan and other cities, and launched HUAFA business brand in an all-round way.
strong escort of Rural Revitalization and concerted anti epidemic state-owned enterprises
Huafa Industrial Co.Ltd.Zhuhai(600325) actively respond to the national strategy of targeted poverty alleviation, fully invest in the cause of targeted poverty alleviation and contribute to poverty alleviation. Dadong village and Aiguo village in Yangjiang City, baodeng village and liwudi village in Nujiang Prefecture, Yunnan Province have fully completed the goal of poverty alleviation; Establish a pair helping relationship with Yunfeng village, Sanjiang Town, Daozhen County, Zunyi City, Guizhou Province; The construction of “10000 enterprises helping 10000 villages” in Rongyi village, Doumen District, Zhuhai is progressing smoothly, and the assistance results have been notified and praised by Zhuhai Municipal Bureau of housing and urban rural development.
In the face of the complex and severe epidemic situation, the company always takes epidemic prevention and control as an important task, strictly implements the main responsibility of enterprise epidemic prevention and control, establishes and improves the normalized epidemic prevention and control mechanism, efficiently and orderly organizes employees to complete multiple rounds of covid-19 vaccination and nucleic acid testing, effectively completes employee health monitoring and itinerary investigation, realizes “zero infection” of employees, and achieves “no mistake” in production and operation and epidemic prevention and control.
