On April 7, JD books and fan dengshu announced a strategic cooperation. Based on the common goal of helping the whole people read, the two sides will work together to build a new ecology and model of reading promotion and book sales and distribution through strong alliance, complementary advantages and mutual promotion in terms of book supply chain, live recommendation, image authorization and offline activities, so as to contribute to the construction of a bookish society.
Zhang Wei, head of Jingdong books culture and education business department, said that the common basis for the strategic signing between Jingdong books and Fandeng reading is to have the professional screening ability for high-quality books and the common vision of promoting and disseminating high-quality books.
Over the years, JD books has been a representative organization focusing on high-quality books in the industry. Adhering to JD’s customer-oriented concept and its adherence to genuine and licensed goods, JD books has always attached great importance to the reader experience and provided the best service in all aspects of “more, faster, better and less” of books. JD books pays special attention to combating piracy, always adheres to a zero tolerance attitude towards pirated books, protects the intellectual property rights of writers and publishers, and ensures the demand of readers to buy and read genuine books. It can be said that when you buy books in Jingdong, you don’t have to worry about the possibility of buying pirated books.
JD books also attaches great importance to bestsellers and new book products, keeps close contact with head publishing institutions all year round, jointly creates best-selling books, and is committed to building new books into best-selling books. Through a variety of sets and recommendation methods, the best-selling books are extended from single products to books of the same kind, books of the same author and books of the same kind and subject matter, and the selection space for readers to choose books and buy books is expanded. Learn the information of the new book at the first time, tap the best-selling gene of the new book, and promote the new book in various ways such as flow, channel and platform, so that it can be known and loved by more readers in a short time.
Fan dengze, the chief content officer and founder of Fandeng reading app, said that as a leading brand in the field of knowledge payment, Fandeng reading has been looking for and finding high-quality books that are “relaxed, friendly and enlightening” with the vision of “every more person reading”, promoting high-quality books and their contents through recommendations, lectures, audio and video, and helping Chinese people develop reading habits.
In addition, in addition to the strong alliance in jointly recommending high-quality and good books, the signing of Jingdong books and Fandeng books also realizes the integration and development of reading ecology based on supply chain and knowledge dissemination. In the future, it will effectively promote the virtuous cycle of book promotion and reading, and contribute to the construction of a scholarly society.
It is reported that since its establishment in 2013, Fandeng reading has more than 50 million registered users and has become a real head brand in the field of knowledge payment and knowledge dissemination. Its membership system, content production system, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) linkage mechanism and the ability to integrate book recommendation and live delivery have been recognized and welcomed by the majority of readers, building a reading ecology based on knowledge dissemination. In recent years, “fan Deng recommendation” has become a gold lettered signboard of book quality. As the founder and chief content officer of Fandeng reading app, Fandeng also won the honor of “National Reading Promotion Ambassador” in 2021.
Therefore, the strategic cooperation between JD books and Fandeng reading is based on the combination of strong and strong, complementing each other’s advantages, opening up the channel between the book supply chain system and the new channels and modes of knowledge dissemination, live broadcasting and goods delivery, enriching the ecology of the book industry, bringing readers a more convenient, credible and comprehensive experience of book selection and purchase, keeping readers away from “selection difficulties” and making reading more close to people.
