Recently, Zhejiang Sunriver Culture Co.Ltd(600576) ( Zhejiang Sunriver Culture Co.Ltd(600576) . SH) released the summary (Revised Draft) of the report on issuing shares to purchase assets and raising supporting funds and related party transactions. The company plans to purchase 100% equity of Bailong green, 100% equity of Phoenix Xiangsheng, 100% equity of Huanglongdong tourism, 80% equity of Qiyunshan and 100% equity of Xiaodao technology held by Xiangyuan tourism development by issuing shares.
According to the announcement, this transaction will inject a number of scarce cultural and tourism resources under Sunriver holdings into Zhejiang Sunriver Culture Co.Ltd(600576) capital. The business scope includes providing tourists with a series of comprehensive services covering scenic spot elevator sightseeing services, cableway sightseeing services, cruise ship sightseeing services, intelligent cultural and tourism supporting digital services and other tourism destinations. The resource endowment is extremely scarce and has strong profitability in the future.
It is understood that after years of creative accumulation, Zhejiang Sunriver Culture Co.Ltd(600576) has rich animation IP resources and accumulated a huge animation resource library. It has more than 600 original animation copyrights and more than 1200 animation copyright images, including mungbean frog, Kuba bear, Mengmeng bear and other well-known brands. Meanwhile, Zhejiang Sunriver Culture Co.Ltd(600576) has a first-class original animation video team. In recent years, China has devoted itself to excavating the essence of Chinese traditional culture. It has created more than ten influential animation works such as journey to the west, the adventures of the secret world, and has provided visual content services for high-end customers such as the Olympic games, World Expo, China CCTV, etc.
After the completion of this transaction, Zhejiang Sunriver Culture Co.Ltd(600576) can make full use of the rich cultural tourism operation carriers provided by the subject assets to realize diversified commercial realization, and the subject assets can rely on Zhejiang Sunriver Culture Co.Ltd(600576) ip development, cultural creativity and innovation ability to enrich the cultural connotation of tourism products and services, extend the cultural tourism industry chain and promote the transformation and upgrading of cultural tourism industry.
acquisition of scarce assets and further upgrading of the forward-looking layout of “cultural tourism +”
At present, the tourism industry has entered the stage of “big industry, big integration and big development”, breaking through the scope of traditional tourism and cross infiltrating into many related industries and industries, driving the development of catering, accommodation, entertainment, culture and other industries.
Zhejiang Sunriver Culture Co.Ltd(600576) takes animation and its derivatives, animation film and television as the core and cultural tourism animation as the strategic development direction. Its main business includes animation and its derivatives, animation film and television business, internet promotion business and cultural tourism animation business. Over the years, the company has accumulated a huge self owned channel and traffic pool, and has rich experience in traffic resource integration, Internet marketing and so on.
According to the announcement, Zhejiang Sunriver Culture Co.Ltd(600576) the tourism assets purchased this time include a number of cultural tourism resources, and the business scope of the underlying assets includes providing tourists with a series of comprehensive services covering scenic spot elevator sightseeing services, cableway sightseeing services, cruise ship sightseeing services, intelligent cultural tourism supporting digital services and other tourism destinations. This acquisition is an important measure for Zhejiang Sunriver Culture Co.Ltd(600576) practicing the integration of culture and tourism, and realizing the coordinated development of “online cultural products + offline tourism scenes”.
Upon the completion of the acquisition, Zhejiang Sunriver Culture Co.Ltd(600576) can tap the elements of Chinese culture based on the tourism destination resources of the underlying assets, the reserves of animation and animation IP resources and relevant cultural innovation and development capabilities, and deeply integrate with the tourism real economy and consumption scenes by means of IP and scientific and technological means, so as to enable the resources of the cultural tourism industry chain and realize diversified commercial development and application. This will help the company expand new growth points of performance. In the future, with the gradual release of the business synergy between Zhejiang Sunriver Culture Co.Ltd(600576) and the underlying assets, the company’s core competitiveness and sustainable development ability will be further enhanced, and various financial indicators are expected to develop well.
From the perspective of capital operation, the purpose of this acquisition is not simply to increase asset value and improve profitability, but to focus on the whole industrial chain layout of Zhejiang Sunriver Culture Co.Ltd(600576) in the field of “culture and tourism +” and strengthen the long-term strategic layout of the enterprise.
efficient industries cooperate to give full play to the closed-loop strength of the industry
For a long time, Zhejiang Sunriver Culture Co.Ltd(600576) mainly engaged in animation and its derivatives and animation film and television business. With the injection of cultural and tourism resources, Zhejiang Sunriver Culture Co.Ltd(600576) will give full play to the closed-loop strength of the industry, enhance cooperation with upstream and downstream users and improve the breadth and depth of services.
Upon the completion of this acquisition, Zhejiang Sunriver Culture Co.Ltd(600576) will extend its cultural tourism industry chain and promote the transformation and upgrading of cultural tourism industry. The company deeply integrates with the tourism real economy and consumption scene by means of IP and scientific and technological means, establishes a digital cultural tourism ecological service system, promotes the integrated development of “online cultural products + offline tourism scene”, explores and constructs the Sunriver characteristic cultural tourism industry model with “cultural IP + tourism + Technology” as the core, and realizes online scene, service immersion, scientific and technological experience, consumption diversification and community membership.
It is understood that after the completion of the transaction, Bailong green, Fenghuang Xiangsheng, Huanglongdong tourism and Qiyunshan shares will become wholly-owned or holding subsidiaries of the listed company. Listed companies will use digital images, film and television stunts, virtual reality technology (VR) to provide the design and implementation of cultural and tourism products such as theme cultural and creative design, entertainment products and activity design, and immersive interactive experience, so as to promote the expansion of immersive light and shadow projects and help the digital transformation of cultural and tourism industry.
Next, Zhejiang Sunriver Culture Co.Ltd(600576) will take Phoenix Xiangsheng “Xiangjian Tuojiang” immersive art cruise ship as a model project to build an immersive tourism business segment, form an immersive cultural tourism project R & D system, product implementation system and operation system, and gradually expand to other tourism projects.
On this basis, the target company will make use of Zhejiang Sunriver Culture Co.Ltd(600576) capital advantages, financing channel advantages and standardized management experience to realize resource integration with listed companies in product development, marketing and other aspects Zhejiang Sunriver Culture Co.Ltd(600576) will also actively support the business development of the target company, formulate clear business development plans, tap the growth potential of the target company and further form an industrial closed loop. In the future, Zhejiang Sunriver Culture Co.Ltd(600576) will also strengthen the effective control of the target company, strengthen business integration, strive to realize the expectation of M & A integration, and further improve the sustainable profitability of the target company and listed companies.
