On April 7, Mazda (China) Enterprise Management Co., Ltd. (hereinafter referred to as Mazda China) issued a notice on the appointment and removal of the chairman of the board. The current chairman of Mazda China, Chuancun Xiu, was promoted to the executive director of Mazda Automobile Co., Ltd. (hereinafter referred to as Mazda), responsible for the global financial operation and planning business. Nakajima served as the new chairman of Mazda China, the executive director of Mazda China and the head of China business department, and was responsible for Mazda’s business in China. The appointment took effect on April 1.
According to public information, Nakajima joined Mazda in April 1987 and successively served as the head of Mazda’s global sales and marketing department and the president of Chang’an Mazda Automobile Co., Ltd. (hereinafter referred to as Chang’an Mazda). He has rich management experience in the field of global and Chinese marketing.
It is worth mentioning that on March 18, Nakajima officially stepped down as president of Chang’an Mazda and was taken over by suzuoka.
As early as last August, Mazda China issued a statement saying that China First Automobile Co., Ltd. (hereinafter referred to as FAW Group) delisted the capital increase project of Chang’an Mazda, a Chinese joint venture of Mazda and Chongqing Changan Automobile Company Limited(000625) (hereinafter referred to as Chongqing Changan Automobile Company Limited(000625) ) at the Beijing Equity Exchange.
Accordingly, the three parties reached a consensus on the matter of FAW Group’s participation in director an Mazda. According to the consensus, FAW Group, as the investor of the capital increase project of Chang’an Mazda, will make capital contribution to Chang’an Mazda based on the evaluation of 60% equity of FAW Mazda Automobile Sales Co., Ltd. (hereinafter referred to as FAW Mazda).
Chang’an Mazda will be changed into a joint venture jointly funded by three parties (i.e. new Chang’an Mazda), and the contribution proportions of the three parties are 47.5% invested by Mazda, 47.5% invested by Chongqing Changan Automobile Company Limited(000625) Mazda and 5% invested by FAW Group. The new Chang’an Mazda will inherit the relevant businesses of the former Chang’an Mazda and Mazda. At the same time, FAW Mazda will be changed into a joint venture jointly funded by Mazda and new Chang’an Mazda to continue to undertake the business related to Mazda brand cars. At this point, the “North South” merger of “Mazda” was officially launched.
According to the latest data, the cumulative sales volume of Mazda brand in the Chinese market from January to February this year was about 27200. On March 20, the new Mazda cx-5, the first product of new Chang’an Mazda in the first year, was officially launched. A total of six new models were launched, and the official price range was 175800 ~ 236800 yuan. As the previous main selling model, can the new cx-5 boost the sales of Chang’an Mazda? The industry will continue to pay attention.
