“new consumption daily” on April 7, today’s new consumption daily mainly includes: Taobao change ID will be fully launched; Tebu’s retail sales in the first quarter of 2022 increased by 30% – 35% year-on-year; Community fresh food brand “mingkanghui” received hundreds of millions of yuan of financing.
industry highlights
Liu qiangdong steps down as CEO of jd.com and Xu Lei takes over
On April 7, JD group announced that Xu Lei, President of JD group, succeeded Liu qiangdong as CEO of JD group and will be responsible for daily operation management and report to Liu qiangdong, chairman of the board of directors of JD group. Liu qiangdong will devote more energy to long-term strategic design, major strategic decision-making and deployment, training of young leading talents and Rural Revitalization.
It is reported that Xu Lei has joined JD group for more than 10 years, led and designed JD 618 marketing activities, and took the lead in opening up JD’s supply chain capacity. During his recent tenure as president of JD group, Xu Lei was responsible for the daily operation and coordinated development of various business segments.
Taobao changed ID will be fully launched
Some netizens found that Taobao quietly updated the member name (ID) modification function. It is reported that the function conducted a small-scale gray test on March 16, and the test scale increased on March 23.
At present, the function will be fully launched in mid April and can be modified once a year. After entering my Taobao Settings account and Security Taobao account, consumers can provide mobile phone numbers or ID number that can be modified, and this amendment takes effect immediately.
Tebu’s retail sales in the first quarter of 2022 increased by 30% – 35% year-on-year
On April 7, Tebu international disclosed the business operation in China in the first quarter of 2022. According to the data, the retail sales of Tebu’s main brands (including Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channels) increased by 30% – 35% year-on-year; The retail discount level is about 7.5% off; Retail inventory turnover is about 4 months.
cross border e-commerce brand sheen said there was no IPO plan
Recently, some media reported that sheen is seeking a new round of financing of US $1 billion, with a valuation of about US $100 billion. In response, sheen said that it would not comment on market rumors. In addition, whether the financing means that sheen will restart the IPO process, sheen said that the company has no IPO plan.
In 2021, as the epidemic shifted global consumption to the Internet, Sheen’s revenue increased by 57% to US $15.7 billion. According to apptopia data, sheen is the second largest shopping app downloaded in the United States in 2021, second only to Amazon. Among the global e-commerce apps, sheen ranked second in downloads, second only to shopee.
investment and financing express
community fresh food brand “mingkanghui” received hundreds of millions of yuan of financing
Mingkang Huisheng fresh vegetables City focuses on the concepts of “convenience”, “freshness” and “vegetable basket at the door” in the 15 minute life circle. The dishes are daily cleared, fresh and small packaging, direct supply from the base and direct collection from the origin. At present, mingkanghui has opened 42 stores in Shanghai and 222 new stores in 2021. The strategy is to focus on the Hangzhou market and deeply cultivate Jiangsu, Zhejiang and Shanghai.
During the epidemic in Shanghai, mingkanghui mobilized warehouses in many places, and more than 70000 copies were transported to Shanghai every day. In order to deal with the demand for orders, nearly 500 on-site operators, 7 production lines and 60 guaranteed supply logistics fleets were in full operation.
This round is led by the investment of China Agricultural Reclamation industry development fund and Zhejiang Liangshan Rural Revitalization fund. It is reported that China Agricultural Reclamation fund is a national team in the field of China’s agricultural investment. It is funded and established by the Ministry of Finance and the Ministry of agriculture and rural areas to serve the Central Rural Revitalization strategy proposed at the 19th National Congress.
chain catering brand “playing sheep spirit” won nearly ten million yuan of angel + round financing
Shua Yangqi opened its first store in Longhua District, Shenzhen in January 2022. At present, the brand has quickly signed a contract to expand 15 branches. It is expected that by the end of 2022, there will be more than 100 stores nationwide. In addition to the development of offline stores, yaoyangqi also laid out online takeout and new retail models, started to lay out community marketing and new retail product development, and emphasized the combination of going to the store and going home.
The investors in this round of financing include accommodation angel, Meihua venture capital, caiqubo, command venture capital and Hantang holdings. Among them, critical capital acts as the exclusive financial adviser and is expected to spend 60% of the funds on doing a good job in the product supply chain and the central kitchen.
industry viewpoint express
Xiaomi won the second-hand domestic mobile phone sales title again
According to the mobile phone market of Q1 Zhuanzhuan group in 2022, the trading volume of brands such as Xiaomi OV and glory in the second-hand mobile phone market has increased.
Among them, Xiaomi won the top selling brand of second-hand domestic mobile phones, accounting for 15.5% of the transaction volume; Vivo and Huawei ranked second and third with 13.01% and 12.54% respectively.
Although Apple’s iPhone continued to rank first in the second-hand market, its trading volume fell slightly compared with the previous quarter. In terms of price trend, Apple iPhone in the second-hand market and popular domestic main models are generally reduced in price.
