Gold jewelry became the main force of buying gold after selling hot 00

According to the data of the National Bureau of statistics, from the Spring Festival to the Lantern Festival in 2022, China National Gold Group Gold Jewellery Co.Ltd(600916) consumption increased by 12% year-on-year. Major shopping malls, gold stores and other institutions have launched products such as gold ornaments of the year of the tiger and gold IP, which have attracted the attention and pursuit of many consumers. Gold jewelry is entering more and more post-90s and post-00s shopping carts. The data show that since December 2021, their orders for gold jewelry have increased by nearly 80% year-on-year. Among them, the orders for gold jewelry of the post-80s, post-90s and post-95s have increased by about 72%, 80% and 105% year-on-year respectively. The post-00s have gradually become the main force of “buying gold”.