According to the information publicized by the national enterprise credit information publicity system, recently, Ningbo Ningbo Peacebird Fashion Co.Ltd(603877) e-commerce Co., Ltd. was fined 20000 yuan by Ningbo Haishu district market supervision and Administration Bureau for false publicity. According to the information of administrative punishment, the company once sold a fur vest on the shelves of Ningbo Peacebird Fashion Co.Ltd(603877) official flagship store on Taobao platform. The main page of the publicity was marked with “light luxury” Ningbo Peacebird Fashion Co.Ltd(603877) fur vest coat women’s 2021 winter new real fox fur young fur. The tag of the fox fur vest involved in the case was not uploaded on the details page of the product. In fact, the qualification certificate of the fox fur vest is printed with the words “Product Name: luxury fur vest, fabric material: raccoon fur, production unit: Ningbo Peacebird Fashion Co.Ltd(603877) “. The material publicity is inconsistent with the actual fabric. According to the provisions of the first paragraph of Article 55 of the advertising law of the people’s Republic of China, it is ordered to immediately stop publishing illegal advertisements, and it is decided to reduce the punishment on the party concerned and impose a fine of 20000 yuan.
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