” Wangfujing Group Co.Ltd(600859) is no longer a traditional business street!” This is the most intuitive view of many people on the recent changes of Centennial golden street. On April 7, a reporter from Beijing business daily visited the Wangfujing Group Co.Ltd(600859) business district and saw that Gongmei building was still full of people with the dividends of the post Winter Olympics; Dongan market, which has been transformed into the market, has attracted many people to punch in by relying on the new and fashionable buyer’s clothes; Wangfu central and Beijing APM are in a busy lunch period.
Beijing Business Daily reporter saw at Wangfujing Group Co.Ltd(600859) many points that at noon on weekdays, in all kinds of online red coffee shops, clerks are busy making all kinds of drinks, and many people choose to eat in the hall or pack them away. In the past year, there are many coffee brands and tea shops on Wangfujing Group Co.Ltd(600859) street, such as seesaw, cococean, mannercofee, Lavazza, lavassa, peetscofee, etc.
According to statistics, at present, on the Wangfujing Group Co.Ltd(600859) street, only the eastern Xintiandi project has introduced more than 20 tea and coffee shops in more than a year, which has greatly improved the proportion of Wangfujing Group Co.Ltd(600859) business and leisure activities.
As a white-collar worker working around Wangfujing Group Co.Ltd(600859) District, Mr. Li said that there are many class A office buildings, five-star hotels and high-end apartments in Wangfujing Group Co.Ltd(600859) business district, especially many Fortune 500 enterprises and leading companies in various industries, so there is a strong demand for leisure business. “This may be the main breakthrough for Wangfujing Group Co.Ltd(600859) bringing back young people.”
In the past year, Wangfujing Group Co.Ltd(600859) has indeed undergone earth shaking changes. As the representative of Wangfujing Group Co.Ltd(600859) high-end lifestyle, Wangfu Central has strengthened its international model and high-end nature. Beijing Business Daily reporter learned from Wangfu central that only in the first quarter of 2022, the newly opened brands in Wangfu central include Bvlgari Bulgari, Cartier Cartier, Hublot Yubo watch, Duanmu Liangjin, ahkah, Tassels and other brand boutiques, as well as time limited flash stores such as Mikimoto.
In addition, Wangfu central also introduced four distinctive catering brands in the same period, including modern Cantonese Wangfu Haitang, exquisite Fujian cuisine jingfuxuan Fujian cuisine, modern Vietnamese Restaurant tet and six or seven fusion noodle restaurants, of which the first three are the first in China.
“The central part of the royal palace will also usher in the upgrading and transformation of the store image of many brands, such as Gucci, arc ‘teryx Archaeopteryx, Alice + Olivia, iro, etc.; Tiffany & Co., self portal boutique, l’claim de g é Nie lightning Paris Beijing first store and% Arabica will also enter the central part of the Royal Palace in the future.” Relevant personnel disclosed to the reporter of Beijing business daily.
Dong’an Market, located opposite the central part of Wangfu, has become the biggest focus in the industry this year and a sample of the transformation and upgrading of the department store industry. After a year of transformation, Dong’an Market has introduced more than 600 international first-line luxury brands, independent designer brands and gaojiechao brands, of which nearly half have entered the Chinese market for the first time.
According to Zuo Jing, general manager of commodity resource center of Wangfujing Group Co.Ltd(600859) group and chairman of Ruijin Shangpin international trade (Shanghai) Co., Ltd., the gathering of the first stores has led to the formation of new consumption growth points in Dong’an Market, realized the upgrading and transformation of consumption structure, and become an important driving point to boost consumption. The first store economy will have a positive impact on the whole Wangfujing Group Co.Ltd(600859) business district, which will make Dong’an Market another gathering place of fashion trends in Beijing.
In addition, in the Wangfujing Group Co.Ltd(600859) business district, Gongmei building dominated by Guochao culture is also popular with the heat of Beijing 2022 Winter Olympic Games Niu Chao, deputy secretary and manager of the general Party branch of the shopping mall of Wangfujing Group Co.Ltd(600859) Gongmei building, revealed that with the opening of the 2022 Winter Olympic Games in Beijing, the Winter Olympic flagship store ushered in the peak passenger flow. The mascot “ice pier” has become a phenomenal “top flow”. Flagship stores are queuing up outside, and “hard to get” is another hot spot during the Spring Festival and the event.
In the post Winter Olympics era, Wangfujing Group Co.Ltd(600859) Gongmei building will also accelerate the adjustment and focus on the professional characteristics of Arts and crafts commodities. “Gongmei is striving to form market labels such as profound culture, the rise of Guochao brand and exquisite workmanship. This aims to attract the main customers in the market and realize differentiated development on Wangfujing Group Co.Ltd(600859) street.” Niu Chao pointed out that through professional goods and services, the essence and innovation of Chinese excellent traditional culture are transmitted to the younger generation of consumer groups.
Song Xu, director of Wangfujing Group Co.Ltd(600859) Management Committee, admitted that the biggest problem Wangfujing Group Co.Ltd(600859) now faces is that traditional businesses need to be upgraded through cultural empowerment. Song Xu pointed out that by providing more products and culture, enriching the content of the block and adding cross-border business forms to the shaping of traditional commercial blocks, consumers can be attracted to stay longer. While developing Wangfujing Group Co.Ltd(600859) block, we should also consider how to build Wangfujing Group Co.Ltd(600859) into international IP, so as to generate purchasing power.
“Offline Wangfujing Group Co.Ltd(600859) is limited by certain geographical space and the impact of the epidemic, so I hope some purchase and consumption behaviors can be transferred to online, which is in line with the consumption habits of future consumers. Creating online Wangfujing Group Co.Ltd(600859) , has also become a new idea for the transformation of this street.” Song Xu said.
Wangfujing Group Co.Ltd(600859) next, we will focus on the back street economy and night economy. “In terms of Backstreet economy, we hope to connect these projects in areas such as Wangfujing Group Co.Ltd(600859) department store and the thatched cottage in the west block of Wangfu central. At the same time, Wangfujing Group Co.Ltd(600859) Management Committee is also planning whether to introduce some open-air films, performances and other rich and diverse cultural elements into Backstreet.” Song Xu revealed the latest planning direction of Wangfujing Group Co.Ltd(600859) project.
Lai Yang, chief expert of the research base of Beijing International Trade Center, also agreed with the transformation of cultural empowerment. He believes that although Wangfujing Group Co.Ltd(600859) business district has changed significantly with the entry of various first stores and international brands, on the whole, the proportion of retail is still too high and the proportion of leisure culture and entertainment is too low.
