Shijiazhuang is the capital of Hebei Province and the provincial political, economic and cultural information center. It is an important central city of Beijing Tianjin Hebei world-class urban agglomeration. It is a national civilized city, a national forest city, a national garden city and an excellent tourism city in China. Shijiazhuang has developed transportation and is the main hub city of railway transportation in China. It now governs 8 districts, 13 counties and 2 national high-tech development zones, with a total area of 13500 square kilometers and a permanent resident population of 11.235 million. In the “14th five year plan” for tourism development issued by the State Council, Shijiazhuang was included in the sequence of building a tourism hub city. At present, the whole city is earnestly implementing the spirit of the important instructions and instructions of Xi Jinping general secretary on the work of Hebei, seizing major opportunities such as the coordinated development of Beijing, Tianjin and Hebei, vigorously carrying forward the spirit of “doing solid work and promoting stone, giving up who I am” in accordance with the support opinions of the Hebei provincial Party committee and the Hebei provincial government, and taking the “6 + 1” special action as an opportunity to accelerate the construction of a modern, international and beautiful provincial capital city.
Recently, Zhao Junfang, Secretary of the Party group of Shijiazhuang administration of culture, radio, television and tourism, accepted an exclusive interview with China Tourism daily on the “14th five year plan” for tourism development.
Q: the 14th five year plan for tourism development issued by the State Council proposes to build Shijiazhuang into a tourism hub city. What do you think
A: in the 14th five year plan for tourism development issued by the State Council, Shijiazhuang was included in the sequence of building a tourism hub city, which reflects the state’s high attention and support for the development of Shijiazhuang’s tourism industry. It is both encouragement and encouragement. At present, Shijiazhuang is carrying out the development strategy of strengthening the provincial council, printing and implementing the action plan to promote high-quality development and ensure that the total economic volume exceeds trillion, accelerating the construction of modern industrial system, promoting the implementation of major strategic deployment, driving and leading regional development, accelerating the improvement of urban image quality, and providing strong support for building a tourism hub city.
Q: what are the resource advantages and development basis for Shijiazhuang to build a tourism hub city
A: Shijiazhuang is a revolutionary land, a land of heroes, and a place where new China came from. General Secretary Xi Jinping once worked in Zhengding County, Shijiazhuang. He knew and loved this land deeply and said affectionately, “Zhengding is my second hometown”.
Convenient location advantages. Shijiazhuang is adjacent to Taihang in the west, overlooking the Bohai Sea in the East, Beijing Tianjin and Nantong plain in the north. It is known as the “North-South thoroughfare and the throat of Yan and Jin”. The Beijing Guangzhou, Shijiazhuang Taiyuan, Shide and Shijiazhuang Taiyuan Passenger Dedicated Lines and six railway trunk lines of Beijing Guangzhou high speed railway and Shijiazhuang Jinan high speed railway meet in the territory. It is the main hub city of China’s railway transportation. Zhengding International Airport is an international port airport approved by the state, with nearly 100 operating routes. Shijiazhuang has become the center of one hour traffic circle in Beijing, Tianjin, Shanxi, Hebei, Shandong and Henan.
Rich resource advantages. Shijiazhuang currently has 34 class a tourist attractions (including 1 class 5a, 25 class 4a, 5 class 3a and 3 class 2a), 55 star hotels and 308 travel agencies; 40 national key cultural relics protection sites and 107 provincial cultural relics protection sites; 12 national intangible cultural heritage representative projects and 140 provincial intangible cultural heritage representative projects; 1 national cultural industry demonstration base, 22 provincial cultural industry demonstration bases and 5 provincial cultural industry demonstration parks; There are 9 provincial-level departure tax rebate stores, 3 shopping stores for tourism featured goods, 2 provincial-level tourism and leisure shopping blocks and 2 provincial-level tourism and leisure blocks; 8 provincial industrial tourism demonstration sites; 1 provincial health tourism demonstration base of traditional Chinese medicine; There are 16 animation enterprises recognized by the Ministry of culture and tourism. Shijiazhuang was selected as the first batch of national tourism demonstration cities in 2020. In 2021, Zhengding ancient city block was successfully shortlisted in the first batch of national night culture and tourism consumption clusters.
Splendid history and culture. In Xibaipo, the holy land of revolution, the Party Central Committee led the national land reform movement, commanded the three major campaigns that shocked China and the world, held the second plenary session of the seventh CPC Central Committee with historical significance, put forward the famous thesis of “Two Musts”, and gave birth to the spirit of Xibaipo. From here, “going to Beijing for the examination” set out, “new China comes from here”; The ancient Zhongshan state site was rated as one of the 100 archaeological discoveries in China in the 20th century; Zhaozhou Bridge is the earliest existing open shoulder stone arch bridge in the world, known as “the first bridge in the world”; Zhengding, a famous national historical and cultural city, has all kinds of existing ancient buildings that completely span the six historical periods of Tang, song, yuan, Ming, Qing and Republic of China. It is known as the “Museum of Chinese ancient architecture”.
Magnificent green mountains and green waters. There are not only the majestic and dangerous beauty of the eight hundred mile Taihang Mountain, but also the flat River in the North China Plain. There are not only the geological miracle of Zhangshiyan landform, but also the wonderful workmanship of the hanging temple in cangyan mountain. There are not only the vast forest of Tuoliang and wuyuezhai Yunding grassland, but also the layered forest of red leaves in Xiantai mountain, but also the colorful “sea of flowers” of Hutuo River.
A solid pace of high-quality development. Shijiazhuang is actively building a modern service industry system, and new forms of tourism represented by urban leisure, beautiful countryside and health care are booming. JUNLEBAO industrial tourist attraction is a 4A level industrial tourist attraction integrating pasture, factory and milk culture and science popularization; Yiling health city is one of the first batch of national health tourism demonstration bases. Taking the holding of the tourism development conference as the platform, we promoted the high-quality development of tourism, held seven Municipal Tourism Development Conferences in succession, hosted the fourth Hebei tourism industry development conference, launched the “Hutuo River Ecological Corridor”, and formed a new pattern of tourism development in the provincial capital with “one axis, two points and five areas”.
Q: what do you think is the gap between Shijiazhuang and becoming a tourism hub city
A: we still have a certain gap in building a tourism hub city. Specifically, it is reflected in the following aspects:
Tourism transportation facilities are not perfect. Shijiazhuang scenic spots have a wide range of spots and long lines. The transportation of many scenic spots is not convenient and unobstructed, and the supporting facilities are not perfect, which has affected the overall image of Shijiazhuang tourism to a certain extent.
The structure of cultural tourism industry is not optimized enough. Shijiazhuang is quite rich in tourism resources, but there is a phenomenon of “more stars and less moon”, with single business form, short industrial chain, unclear tourism characteristics and homogeneous development.
The integration of tourism elements is not deep enough. The integration of culture and tourism with other industries is insufficient in strength, depth and breadth, the driving force for other industries is weak, the quality and efficiency of development need to be improved, and the reorganization of tourism industry needs to be completed.
Cultural tourism brand influence is not broad enough. There are many famous scenic spots in Shijiazhuang, such as Zhengding ancient city and Xibaipo, but the popularity of Shijiazhuang tourism itself is not high and the brand influence is insufficient.
Covid-19 pneumonia epidemic still exists. The level of residents’ cultural and tourism consumption expenditure is difficult to recover to the pre epidemic level in a short time, the external environment is not optimistic, and the recovery of inbound tourism market is still difficult.
Q: what is the goal of tourism development in Shijiazhuang during the 14th Five Year Plan period? What specific measures will be taken to promote the construction of tourism hub cities
A: make practical moves on top-level design.
Focusing on the implementation of the 14th five year plan, we will issue the implementation plan for the high-quality development of Shijiazhuang cultural tourism industry in the near future. Relying on the construction of industrial circles and strong chains, and focusing on the application of cutting-edge scientific and technological achievements, by creating “three Greattown Holdings Ltd(600094) , ten tasks” (building a national famous red cultural tourism city, a colorful cultural tourism destination city, and a famous northern cultural and creative city), we will further stimulate new vitality, cultivate new business forms, expand new space, meet new needs, promote the new consumption, improve quality and capacity of cultural tourism, and promote the innovative development of cultural tourism industry.
Seek development in the integration of culture and tourism. Adhere to the principle of “harmony where appropriate, harmony where possible” and the development path of “shaping tourism with culture and highlighting culture with tourism”, comprehensively revitalize all kinds of cultural resources, fully activate the cultural, Expo and creative industry, build the most dynamic cultural and creative capital in the province, continue to run the “China Shijiazhuang International dynamic Expo Fair”, actively promote the “decade” project of cultural and creative products, and give full play to the platform advantages of Shijiazhuang’s top ten departure tax rebate stores, Expand the sales channels of cultural and tourism products. We will actively promote the establishment of a national global tourism demonstration area in Shijiazhuang, accelerate the establishment of a 5A scenic spot in the ancient city of Zhengding, create a number of national tourist resorts and leisure shopping blocks with distinctive cultural characteristics, and cultivate a number of national and provincial key rural tourism villages.
Seek practical results in service supply. Relying on the modern comprehensive transportation network with high-speed railway, expressway and aviation as the main body, build a “fast forward and slow travel” tourism transportation system, improve the self driving tourism service system, build a four-level tourism centralized and decentralized consulting service system of “central urban area – tourism town – scenic spot (point) – service post station”, and promote the “intelligent” management of tourism management services with the goal of “1 + 3 + n”, Develop the app of “a mobile phone to visit Shijiazhuang” and the interpretation system of “hear about Shijiazhuang”, unremittingly promote the “toilet revolution” and build a number of demonstration tourism toilets.
Strive for a breakthrough in precision marketing. Gradually establish and improve the tourism marketing system and marketing channels, tell the story of Shijiazhuang, spread the voice of Shijiazhuang, and expand the popularity, reputation and influence of the “red Xibaipo colorful Shijiazhuang” cultural tourism card. China’s high speed rail one belt, one road, and the other countries, and the cultural tourism exchange and cooperation between Shanxi and Macao, will be strengthened through the promotion of overseas Chinese cultural and Tourism Promotion Center. The cooperation with Beijing, Tianjin, Hebei, along the Taihang, Xibaipo Red Tourism Alliance, the Beijing, Hong Kong and Macao high-speed rail areas and other provinces and cities such as Shanxi, Henan and Shandong will be strengthened. Northwest and other key tourist markets.
