Recently, meituan took the lead in announcing the issuance of digital RMB people’s livelihood consumption red envelopes to Guangzhou residents. From now on, the public who work or live in Guangzhou can open meituan app to search “digital RMB”, complete the registration and receive a digital RMB consumption gift bag worth 40 yuan.
reporter’s actual measurement: there is no threshold for registration and there are many available scenes
It is understood that the consumption gift package covers more than 200 daily consumption scenes of people’s livelihood, such as offline clothing, food, housing and transportation of Guangzhou residents. Consumers can use it when tasting digital RMB in the way of dining in the store, taking out, ordering and shopping. The reporter found that there is no threshold for event registration. New users of digital RMB can participate after downloading and registering digital RMB app. The digital RMB red envelope obtained by registration will arrive immediately. It can be directly deducted when ordering takeout, buying fresh food, watching movies and renting. The reporter ordered a cup of milk tea with a price of 13 yuan, used the received 10 yuan digital RMB red envelope, superimposed 3 yuan coupons, and finally paid 0 yuan, which is equivalent to drinking a cup of milk tea free of charge with digital RMB.
This activity is jointly sponsored by the United States and China. Meituan said that the distribution of people’s livelihood consumption gift packs in Guangzhou aims to further stimulate the inclusive value of digital RMB, accelerate the popularization and promotion of digital RMB in Guangzhou, and drive the recovery of offline consumption in Guangzhou.
“Kaicheng red envelope” subsidizes citizens’ daily consumption, and the future availability of RMB in Guangzhou
It is reported that the release of the digital RMB “Kaicheng red envelope” by meituan is the first important action of the scene support organization after the pilot landing of digital RMB in Guangzhou.
Digital RMB is a legal tender in digital form issued by the people’s Bank of China. Recently, with the pilot coverage of digital RMB in Guangzhou and other Shenzhen New Land Tool Planning &Architectural Design Co.Ltd(300778) , its popularization has accelerated and brought more livelihood benefits to people everywhere.
According to meituan, since meituan opened the digital RMB full scene payment channel and launched the digital RMB livelihood consumption subsidy in January this year, it has driven various livelihood consumption by 6.4 billion yuan. Among them, more than 92% of the digital RMB people’s livelihood consumption subsidies flow to small and high-frequency consumption scenes in people’s daily life, such as takeout, vegetable shopping and catering, which effectively drives the recovery of offline consumption and the development of small and micro entity merchants.
As the third batch of digital RMB pilot areas, Guangzhou has a developed digital economy and an active consumer market. Building a digital economy leading city will also create good conditions for the penetration of digital RMB into the lives of the people in Guangzhou. Experts said that the meituan’s issuance of digital RMB consumption subsidies in Guangzhou is expected to help accelerate the implementation and popularization of digital RMB in Guangzhou, effectively subsidize the daily consumption of Guangzhou citizens and enjoy the benefits and convenience of digital RMB.
Statistics show that as of March this year, more than 2.5 million users have received digital RMB red envelopes in meituan and used digital RMB for consumption. “Going to meituan with digital RMB” has become a major mainstream consumption trend of residents in digital RMB pilot areas.
It is understood that the event will last until June 30. Meituan said that as the preferred service platform for Guangzhou citizens’ daily life, meituan will continue to promote the integration of digital RMB into Guangzhou people’s life under the guidance of relevant departments. In the future, more digital RMB preferential activities will also be launched in Guangzhou
