Repeated outbreaks in many parts of China have impacted the tourism industry again. In this slightly cold spring, "local outing" has become the mainstream mode of Qingming Festival holiday.
trips recovered to 68% in 2019
According to the calculation of the data center of the Ministry of culture and tourism, during the three-day Tomb Sweeping Day holiday in 2022, 75.419 million people traveled in China, a year-on-year decrease of 26.2%, and restored to 68% in the same period in 2019 according to a comparable caliber; China's tourism revenue reached 18.78 billion yuan, a year-on-year decrease of 30.9%, returning to 39.2% in the same period in 2019.
Ctrip released the report "travel insight during the 2022 Qingming small and long holiday", which shows that the heat of short distance travel and near outing in the city is rising this year.
According to the ticket booking data of Ctrip scenic spot, the orders of surrounding and local tickets account for 88%, and nearly 90% of the tourists visiting the scenic spot choose to travel at home; Outing and enjoying flowers, camping in the park and outdoor sports have become the favorite ways for tourists to travel during the Qingming Festival.
This year's Qingming Festival, "rural tour around big cities" is particularly popular. The proportion of urban local residents booking rural hotel accommodation reached 60%, with a year-on-year increase of 35%.
The epidemic situation fluctuates repeatedly, and policy support has become a "ballast" for the stability of the industry.
A few days ago, the general office of the Ministry of tourism issued the notice on the implementation of poverty relief support policies to promote the recovery and development of tourism. The notice starts with tax, finance, insurance and deposit policies, combined with the implementation of accurate epidemic prevention, policy publicity and interpretation, and the docking of enterprise and institution trade union activities, and forms a closed-loop implementation guidance through evaluation and feedback.
Boc International (China) Co.Ltd(601696) according to the analysis of the latest research report, the issuance of the notice is an extension of the "service industry rescue policy", which is expected to benefit the recent rescue of cultural and tourism enterprises and the recovery of future business.
Green mountains cannot be covered. After all, they flow eastward. The reporter noted that despite the poor performance of the tourism market during the Qingming holiday, many institutions are still calm and even optimistic at the capital market level.
"At present, relevant companies in the tourism industry are unlikely to have new bad news. Therefore, as long as the influencing factor of the epidemic is eliminated, the industry will rebound rapidly." A market analyst. Previously, at the first quarter press conference held by the Ministry of tourism, a number of policies were intensively introduced to make the market "optimistic" about the recovery of the tourism industry in the second quarter.
short distance tour becomes "top beam column"
Under the epidemic, short distance travel has once again become the "Hope" of the industry. During the Qingming Festival this year, leisure tourism represented by rural tourism has been further upgraded.
"The core of rural tourism is leisure tourism, which pursues a relaxed, pleasant and experiential lifestyle and is closer to nature." Xie Xiaoqing, a senior researcher at Ctrip Research Institute, believes that the sharp rise of rural tourism economy has driven the rise of industries such as homestay, camping and outdoor, and will further drive the sustainable development of tourism in suburban areas.
In the new season, the local residents should go to the lake to pick fruits and vegetables, and take their children to pick fruits.
From the perspective of rural tourism consumption power, Beijing users ranked first with 39% of orders, reflecting their strong travel enthusiasm - among which parent-child users are the core group. According to Ctrip data, parent-child families accounted for nearly 40% of the hotel and home stay reservations in the rural suburbs of Beijing during the Qingming holiday.
In addition, many small and medium-sized cities have also become popular destinations for rural tourism during the Qingming holiday.
According to Ctrip data, the top 10 small and medium-sized cities with rural tourism orders are Ya'an, Hanzhong, Neijiang, Wuzhong, Panzhihua, Zhongwei, Jingmen, Jiuquan, Linzhi and Shangluo - western cities account for 90% of them, which is also closely related to the impact of this round of epidemic on different regions.
Provinces with high proportion of tourism in this province (data source: Ctrip Tourism)
According to the "2022 Qingming holiday travel consumption data report" of intra city travel, among the major urban agglomerations, Chengdu Chongqing, the Pearl River Delta and Beijing Tianjin Hebei are the most active during the Qingming holiday, followed by the Guanzhong Plain urban agglomeration with Xi'an and other cities as the core and the Central Plains urban agglomeration with Zhengzhou and other cities as the center, ranking the second echelon. Due to the great pressure of recent epidemic prevention and control in the urban agglomeration of the Yangtze River Delta, residents' travel has been reduced compared with small and long holidays in previous years.
