On April 6, CBRE CBRE released the review of Beijing real estate market in the first quarter of 2022, which showed that the average rent on the first floor of Beijing shopping center also increased by 0.4% month on month to 35.9 yuan per square meter per day.
According to CBRE survey, it is expected that 660000 square meters of new supply will be available in Beijing’s retail property market in 2022, and new projects will come from non core business districts. Song Haiyan, head of Beijing West Office of CBRE Lihua North District consulting and trading service department, said that most of the new projects are located inside or around emerging business and industrial concentration areas such as Lize, Tongzhou, Yizhuang and Shijingshan, which is conducive to promoting regional development and maturity.
Some luxury brands with good sales volume carry out store renovation, expansion or location adjustment. Individual core business district projects continue to introduce luxury brands and high-end catering, and further improve the high-end positioning of the project. The report shows that chain coffee and tea brands led by seesaw, manner and LeLe tea, as well as experiential or immersive formats such as script killing and talk show, are actively arranged in regional shopping centers, driving the flow of people and consumption vitality in shopping centers.
At the same time, in order to solve the problem of large-area shops that are difficult to fill directly, more and more owners cut and lease them to chain small-area fast-food brands represented by Xiaoman handmade powder, meet Xiaomian and niutangge. Beauty salons, KTV and other living formats also show up in community shopping centers in non centralized areas.
In terms of the first store, the reporter learned that chef Fei’s Chili fried meat, dongfadao tea ice room, mini coconut and other catering first stores were stationed in Chaoyang Grandjoy Holdings Group Co.Ltd(000031) , Xidan Grandjoy Holdings Group Co.Ltd(000031) and Chongwenmen guoruicheng respectively, and Li Ning’s E-sports brand LNG opened its first store in Huiju Xihongmen shopping center.
Song Haiyan pointed out that recently, the Beijing municipal government issued several measures to promote the high-quality economic development of the first store and the guidelines for encouraging the collection of first store projects in 2022 to refine and implement the first store policy, which will help upgrade and adjust the brand structure of the existing businesses in the core business district. At present, it can be seen that the collection stores of trendy buyers are actively selecting sites for the expansion of stores.
