In the same period of previous years, it was difficult to find a room for home stay in some popular tourist cities. This year, the home stay market has cooled down, especially the 1000 yuan home stay with high-end software and hardware facilities, with low occupancy rate and falling prices.
Qingming holiday local tourism becomes mainstream
high end home stay current 100 yuan price
Mr. Peng, who works in an Internet company in Beijing, is usually busy. When it comes to holidays, he asks three or five friends to go on vacation. According to past experience, he needs to book home stay at least one month in advance, but not only does he need to book in advance this year, but even the price has decreased .
consumer Mr. Peng: may be due to the epidemic this year, and the price is lower.
It is understood that due to the limited inter provincial travel during the Qingming Festival this year, the price of high-end B & B in many parts of China has been adjusted to varying degrees, but it still can not resist the decline of B & B occupancy rate.
Hunan Zhang Jia Jie Tourism Group Co.Ltd(000430) Yang Wanxi, head of a home stay: this year’s Tomb Sweeping day market response is particularly cold, last year’s occupancy rate was at least 80%, 90%, this year’s occupancy rate was 30%, 40% .
sun Hongge, head of a home stay in Dali, Yunnan: used to be more than 1000 yuan and more than 2000 yuan for one room, but now it has been reduced to 700 yuan and 800 yuan for one room . The cost of high-end B & B is too high. Our idea now is to pay less.
Data show that the overall bookings of home stay in China this year have decreased compared with the same period last year, and the average booking price has decreased by 18% compared with last year .
Li Le, senior public relations manager of a home stay platform: tourists in the province have become the main source of home stay, and orders in the province account for more than 70%. In terms of reservation price, the highest city is Beijing, with a reservation price of 842 yuan per night; Followed by Sanya, 439 yuan.
“rural tour around the city” is hot
rural accommodation orders increased in volume and price
Compared with the desolation of high-end B & B, some rural B & B are favored by people. Including a small courtyard and experiencing rural culture has become the choice of many consumers.
During the Qingming holiday, Ms. Liu in Beijing took her family and friends to a small courtyard in the suburbs of Beijing. She was very satisfied with her choice because of the affordable price, complete parent-child entertainment facilities and rich rural activities.
Ms. Liu: play with a wide range of things. We eat farmyard and firewood pot. We all cook by ourselves. The whole family is very good.
Liu Tianwen, head of a rural B & B in Beijing: the price of this year is about 600 yuan. In order to attract more tourists, there are more projects with a sense of experience than last year.
Outing, flower watching and camping in the suburbs have become the “standard” for many people’s holidays, which has also led to the booking of home stay in rural hotels around the city.
According to the data, rural hotel home stay bookings accounted for nearly 60% more than the same period last year, and the average booking price was about 10% higher than that of urban home stay .
Liu Ting, senior manager of the public affairs department of a travel platform: the booking volume of some rural accommodation in has more than doubled compared with the same period last year , rural accommodation in places such as Dali, Chengdu, Lijiang, Chongqing and Beijing has the highest booking volume.
Professor Wei Xiang, Institute of financial strategy, Chinese Academy of Social Sciences: rural B & B can meet our living needs in layout, not just the artistic pursuit and aesthetic pursuit embodied in our original high-end B & B. The return of B & B is due to the rising awareness of people in the process of consuming B & B.
