Huawei has entered a new field. This time it is mobile payment! This means that WeChat and Alipay ushered in a strong opponent. Where is Ren Zhengfei pointing this time?
It is reported that Huawei payment has been online for several months and is being promoted. Huawei payment has covered Huawei applications and some third-party applications, including Huawei music, Huawei video, Huawei reading, mango TV, Youdao cloud notes, PP video, etc.
The reporter noted that at present, Huawei payment has been displayed on the home page of Huawei wallet. When consumers click Huawei payment in Huawei wallet, they can see that the first bank card payment in some applications can enjoy the discount.
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Huawei payment has been launched
supports binding more than 160 banks
Mobile phone name was displayed on the front page of HUAWEI, which was shown in the HUAWEI wallet APP on April 3rd. Click on it to show the opening balance account, and enter the name, ID number and cell phone number to verify identity information, then you can bind the bank card.
The reporter notes that currently the banks that Huawei pays and supports to bind include Bank Of China Limited(601988) morethan 160 banks including , Bank Of Shanghai Co.Ltd(601229) , Postal Savings Bank Of China Co.Ltd(601658) , Hua Xia Bank Co.Limited(600015) , China Merchants Bank Co.Ltd(600036) , etc.
Source: Huawei wallet app
A netizen revealed that he had bound Huawei payment with a bank card and successfully recharged 50 yuan of mobile phone calls through Huawei.
The lower part of the "balance" interface shows that this service is provided by xunlian Zhifu (Huawei payment), which is the payment license obtained by Huawei through acquisition last March. Tianyancha shows that Shenzhen xunlian Zhifu Network Co., Ltd. is a wholly-owned subsidiary of Huawei, and the legal representative and chairman are Zheng Liying; The directors include Ping An Zhang, the CEO of Huawei cloud.
Source: Huawei wallet app
The reporter inquired about the website of the people's Bank of China and learned that in July 2014, Shenzhen xunlian Zhifu Network Co., Ltd. obtained the payment license. The business types are Internet payment, mobile phone payment and digital TV payment, and the business coverage is nationwide. The latest information shows that the current business types are only Internet payment and mobile phone payment, which are valid until July 2024.
Source: website of the people's Bank of China
The launch of Huawei payment has long shown signs. In September last year, when buying tickets for Huawei Developer Conference 2021 through "Huawei wallet", you can choose the bank card supported by "Huawei payment" to buy tickets at the "payment cashier in Huawei application". At that time, shopping in the application scenario of Huawei wallet did not have the option of "Huawei payment".
The launch of Huawei payment also means that the third-party payment industry will usher in a strong competitor.
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is being promoted,
covers some third-party applications
According to industry chain sources, Huawei payment cooperates with Huawei wallet to provide individual users with balance payment, bank card payment, red envelope, recharge, cash withdrawal and other services; It can provide users with the ability of quick integration and automatic settlement of funds.
Source: Huawei Music App
The reporter learned that at present, Huawei payment is carrying out relevant promotion activities. According to industry chain sources, at present, Huawei payment has covered Huawei applications and some third-party applications, including Huawei music, Huawei video, Huawei theme, Huawei cloud space, Huawei reading, Huawei wallet, mango TV, Youdao cloud notes, PP video, etc. when consumers click Huawei payment in Huawei wallet, they can see that the first bank card payment in some applications can enjoy the discount.
Source: Mango TV app
Analysts believe that online payment is increasingly favored by users. Huawei's consumer business serves many users. It is not surprising to enter the mobile payment market.
According to the latest data released by Huawei, appgallery, an application market under Huawei's newly developed self-developed ecosystem, has 5.1 million registered developers worldwide, more than 187000 applications integrating HMS core capabilities, and the number of terminal global monthly active users (Maus) has exceeded 730 million.
In February, the report released by China Internet Network Information Center showed that as of December 2021, the number of online payment users in China had reached 904 million, an increase of 49.29 million compared with December 2020, accounting for 87.6% of the total number of Internet users. Data show that in the first three quarters of 2021, banks handled 74.556 billion online payment businesses, with an amount of 1745.9 trillion yuan, an increase of 17.3% and 10.5% respectively year-on-year.
Source: website of China Internet Network Information Center
For winning the payment license to enter the mobile payment market, Huawei has publicly responded that it hopes to provide consumers with richer digital life services and create a safer and more convenient whole scene intelligent experience for consumers through this acquisition.
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mobile payment market will face changes,
Ren Zhengfei is playing a big game
Huawei has been promoting the "1 + 8 + n" whole scene Smart Life strategy, in which 1 represents mobile phone; 8 represents tablet computer, PC, VR device, wearable device, smart screen, smart audio, smart speaker and car machine; N stands for Pan IOT equipment. In the past, the "1 + 8 + n" smart life strategy still lacked "Huawei payment".
Some analysts believe that HUAWEI entered the mobile payment market, the purpose is not simply to pay with WeChat, Alipay contends for users, but HUAWEI payment as a link to improve the environment of Hong Meng, enhance user experience. In 2019, Huawei released the full scene distributed operating system Hongmeng OS, which began to be upgraded on Huawei's mobile terminal last year. By the end of 2021, there were more than 220 million Huawei devices equipped with harmonyos.
For Hongmeng operating system, Ren Zhengfei, founder and President of Huawei, said in June 2019 that the key to the operating system is to establish an ecosystem, and it will take about two or three years to re-establish a good ecosystem. In August 2021, Ren Zhengfei said at the innovation pioneer Symposium of Huawei Central Research Institute: "Hongmeng has begun to move forward, and we are still looking forward to it with anxiety."
An industry insider said that with the emergence of new technologies, new businesses and new scenarios, Huawei wallet and Huawei payment need to continue to provide consumers with good products, services and good experience, payment enabling scenarios and technology enabled finance.
Insiders analysis said that with the payment of HUAWEI online, WeChat payment and Alipay's two largest mobile payment giant usher in a new competitor. However, the two mobile payment giants take the lead in market share. Huawei payment has just begun to expand its business, and the market pattern is still difficult to break.
In March 24th, China Industrial Securities Co.Ltd(601377) Research Report showed that the development of the third party mobile payment industry took the C terminal market as the main entry point, and the C end payment occupied the overwhelming majority of the third party payment market. At present, the industry has formed the leading pattern of Alipay and WeChat payment (Tencent Finance). According to Analysys analysis and statistics, the combined market share of the two exceeds 90%.
"Payment service barriers have been gradually broken, and connectivity has entered a new stage of development." The China Internet Network Information Center report pointed out that in 2021, the third party platform represented by Alipay and WeChat paid the lead to pay the agencies such as Xiang Yun flash payment and other agencies to open up, and to promote more in-depth interconnection and interconnection on the online, offline, scenes, payment and service levels at two levels.
According to the insiders, both Alipay and WeChat need to use APP after opening. Based on the technical characteristics of digital RMB "double offline payment", users' mobile payment habits are expected to change further, and the future market pattern may change.
Citic Securities Company Limited(600030) said that at present, the "paste and paste" function of digital RMB app supports the transfer in, transfer out and query of digital RMB between mobile phone and hardware wallet, and "touch and touch" supports the touch between mobile phone and POS or other mobile phones to complete the collection and payment transaction, and more digital RMB wallets in hardware form may appear in the future. "Touch and touch" payment does not need to "unlock mobile phone - Open app - main scan or be scanned". On the one hand, it can easily realize payment, on the other hand, it is also expected to reshape users' usage habits, and even bring new opportunities to the change of mobile payment market pattern.
In addition, Ping An Securities research reported that the third party payment, such as WeChat payment, Alipay and the newly established HUAWEI payment, all hope to become an important channel for digital Renminbi as well as banks.
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will the pattern change
Since 2016, the total market share of Alipay and WeChat has reached 90%, leaving little room for other payment platforms. Will the payment market pattern change after Huawei's entry?
"HUAWEI can't shake Alipay and WeChat's status." Wang Pengbo, chief analyst of Broadcom consulting, believes that, on the one hand, the offline acquiring business is not included in the payment license obtained by Huawei this time. On the other hand, in the C end scenario, the "battle" has already been finished. WeChat and Alipay have occupied most of the market. Now if we want to "get a slice of the cake", we need to invest a lot of manpower, material resources and financial resources to lay the scene. The cost is very high. Therefore, the purpose of HUAWEI's payment license is not to compete with Alipay and WeChat, but to start with itself and improve the business ecosystem.
According to Guotai Junan Securities Co.Ltd(601211) analysis, the third party payment market has formed the market structure of Alipay, fortune paid (WeChat payment) two giants to occupy the main market share. China's third party mobile payment market share a total of about 94%, of which Alipay's market share is around 55%, while the CAE Fu Tong market share is basically 39%. In the C end payment market, Alipay and fortune pay two giants have taken the absolute advantage.
However, more and more enterprises are entering the company, and it has no effect on Alipay and WeChat. Wang Pengbo believes that WeChat and Alipay also need to be vigilant. The vertical giants of various industries launch their wallets and payment businesses, which may gradually turn consumers into their respective ecosystems.
"Whether the market will change depends on the choices of consumers and businesses." Huang Dazhi, a senior researcher at Suning Financial Research Institute, believes that although WeChat and Alipay occupy a larger share in the field of mobile payment, the share of the whole payment market is not large. As more enterprises get payment licenses, including the full implementation of digital RMB in the future, how the market pattern will change ultimately depends on the usage habits and choices of users and businesses.
In the future, the competitive direction of the payment market may change. Wang Pengbo believes that as more and more enterprises enter the market, the "sector" of the payment market is not getting smaller and smaller, but bigger and bigger. This is because the penetration of enterprises into long tail users is becoming stronger and stronger. In fact, they are exploring the market. At the same time, this competition is also migrating to the upstream of the industrial chain. For Huawei, it is more likely to spend a long time setting up its own scene before it can compete for the external market.
