Where to go: during the Qingming Festival, the search volume of “star picking” cities such as Shenzhen and Xi’an increased greatly

Today (April 5), the reporter of the daily economic news learned from where to go that the big data of the platform shows that during the Tomb Sweeping Day holiday in 2022, family visits and short and medium-term trips in the province are the travel hotspots, and April 5 is the return peak. Nearly 80% of the tourists traveling in the province during the Tomb Sweeping Day, and Chengdu east railway station is the railway station that sends the most passengers during the holiday.

Although inter provincial travel is limited, regional hotspots still show the resilience of China’s tourism market. According to qunar platform data, Shenzhen and Xi’An Tourism Co.Ltd(000610) markets, where the travel code just “picked up the star” before the festival, showed a “retaliatory” rebound.

Among them, from April 1 to April 5, on the qunar platform, the ticket sales of scenic spots in Shenzhen increased by 13 times from March 27 to March 31, and the hotel reservation volume increased by 19%. In the same period, ticket sales of Xi’an scenic spots increased by 12 times month on month, and hotel bookings increased by 22%.

The rebound in Xi’an and Shenzhen has also driven the tourism consumption of other cities in Shaanxi and Guangdong Province. Qunar data show that during the Qingming Festival, the hotel reservation volume of Tongchuan, Baoji, Hanzhong, Xianyang and Shangluo in Shaanxi increased by more than 40% month on month compared with that before the festival. Hotel bookings in Guangzhou, Foshan, Dongguan, Shantou and Huizhou increased by more than 50%.

During the Qingming Festival, many interior areas in Beijing shouted “crowded” and limited the flow according to 75% of the maximum passenger flow. According to qunar platform data, among the top 10 scenic spots with the highest ticket sales in Qingming, Beijing scenic spots occupy the top four seats, namely: Beijing Wildlife Park, Summer Palace, Forbidden City Museum and Beijing global resort.

In addition, Chengdu and Guangzhou are still the hottest local tourist areas. Qunar data show that Chengdu and Guangzhou are second only to Beijing in terms of the total ticket sales of urban scenic spots during the Qingming Festival. Railway passenger flow also reflects the hot tourism in Guangdong and Sichuan provinces. According to qunar big data, among the top 10 popular railway lines during the Qingming Festival, there were 2 in Guangdong Province and 7 in Sichuan Province.

According to Lan Xiang, President of qunar big data research institute, this year’s Tomb Sweeping Day holiday, the travel groups of tourists are mainly homecoming flow and medium and short distance tourism flow. Among them, the southwest Sichuan Chongqing region and the Pearl River Delta region have higher travel volume in the province, the search volume of air tickets in Shenzhen has increased by 18% month on month, and the tourism market in the western region has recovered well.

- Advertisment -