Shunde cuisine enjoys a good reputation all over the world. Shunde disassembles fish soup, stewed fish rot with abalone juice, stewed flower glue with abalone juice and other home-made dishes, as well as Lingnan specialties such as Cantonese pig’s foot ginger and Cantonese beef offal. They only need to heat and cook for less than half an hour to taste a table of delicious dishes. Shunde prefabricated dishes are constantly moving towards the dominant position of the mainland and Hong Kong and Macao business supermarkets.
Recently, the reporter learned from the commercial department of Shunde District, Foshan that Shunde prefabricated food products have been fully put on shelves in China’s large chain supermarkets such as RT mart, Bufeng lotus and China Resources Vanguard. The Chinese market share is about 20%. Some Shunde prefabricated food products have been stationed in 50% of well-known supermarkets in Hong Kong and Macao. Shunde has a high-quality cluster enterprise layout in the primary, secondary and tertiary industries of prefabricated food. Among them, Guangdong Yijia Food Technology Co., Ltd. (hereinafter referred to as Yijia), located in Ronggui, Shunde District, Foshan City, is one of the representative enterprises.
According to Ma Zhen, founder and CEO of Guangdong Yijia Food Technology Co., Ltd., in 2019, Yijia has already begun to layout the prefabricated dish sector, and the location is set in Shunde, the capital of food in the world. The enterprise mainly focuses on Guangdong specialty dishes, supplemented by specialty dishes all over the country. Constantly upgrade and improve the taste, packaging and safety of products. At the same time, adjust the taste according to different consumption scenarios and consumers while ensuring that the main taste and process of Shunde remain unchanged. At present, Yijia has developed more than 200 series of prefabricated dishes, including about 50 prefabricated dishes SKU (minimum inventory unit) and about 20 conventionally circulated in the market, covering the dining needs of all kinds of users.
\u3000\u3000 “The vitality of prefabricated dishes lies in the reduction degree of dishes and the re purchase rate of products. To maintain the core competitiveness of products forever, Yijia adopts aseptic production workshop, which can not have peculiar smell. At present, Yijia has established seven main production lines and food quality and safety testing center, which organize production according to SC food safety management system, strictly grasp the production source, and implement full cold chain control in processing, transportation and sales to ensure transparent and safe production Art, fresh-keeping technology and safety traceability mechanism provide consumers and catering enterprises with safe, safe, healthy and delicious food. ” MA Zhen was particularly excited to introduce the production and development process of the enterprise.
MA Zhen also said that it is very important to control the product quality. The enterprise has tried to make Siasun Robot&Automation Co.Ltd(300024) stir fry, but the final taste is still much worse than that of the master, and the quality cannot be guaranteed. In addition to the mechanical operation of the front-end washing and cutting link and the back-end packaging link of food material processing, the middle cooking link is manually operated by a professional chef team. The company’s chef team is composed of more than a dozen professional chefs of different levels. They strictly control the core links such as dish research and development and cooking process.
Taking Shunde shredded fish soup, Yijia’s flagship product, as an example, there are strict standards for each subdivision process, such as the cleaning time of raw materials, the thickness of carrot shreds, the width of agaric shreds, the amount of dried bean curd, the way of seasoning, and the temperature of the whole dish, so that Lingnan traditional cuisine can be presented with high-quality and high reduction products. 70% of the raw materials of yijiachao come from Guangdong Province, and some raw materials are locally obtained in Shunde, such as hanging water grass carp. At present, Yijia has reached strategic partnership with well-known enterprises such as Yonghui Superstores Co.Ltd(601933) , Yongwang, aunt Qian, fresh food supermarket 7fresh under Jingdong group, fresh food supermarket wenxiansheng under Wenshi food group, OCT Group, Hengji industrial group and Shunde eel association to expand offline sales channels.
Yijia prefabricated dishes have also moved towards “overseas dining tables”. Yijia has been invited to participate in the Guangdong Macao famous and high-quality commodity exhibition held in Macao for two consecutive years. At the same time, consumers can also buy Yijia products in Ka stores such as Hong Kong and Macao Xinhuacheng, Xinmiao and Huikang.
At present, Ma Zhen is cooperating with Shunde chef college to build a production, research and learning base of prefabricated dishes, optimize the safety and full category research and development of prefabricated dishes, provide professional inspection equipment and famous chef training, and plans to open a special prefabricated dish store in Shunde Vocational College as a model of cooperation between the two sides. While incubating new catering brands with prefabricated dishes, Ma Zhen will drive the employment and Entrepreneurship of kitchen students and vigorously promote Shunde food culture.
MA Zhen is trying to hatch and export small catering brands with prefabricated dishes. In 2021, Yijia food cooperated with Shunde OCT to incubate a brand catering store – Guandong Xinzhu in happy coast plus. MA Zhen also has an idea to build a prefabricated vegetable industrial park with prefabricated vegetable Dawan District Museum, smart factory, smart warehouse, smart logistics, inspection and testing center and incubation base to make better products.
